1. PR6: The Hollywood Blockbuster
Cinderella:
Cinderella is a traditional fantasy film, it is simply
about a girl that is locked away and kept behind
closed doors by her evil stepmother and two evil step
sisters. The primary audience of this filmwould be girls aged 6 up to the age of 18, and
families. Girls who enjoy watching Disney films with Disney princesses, and have maybe
seen other famous Disney films like Cinderella before such as Frozen. Young girls especially
can relate Cinderella to Frozen as Cinderella has very similar features to Elsa, the main
character in Frozen. For example Elsa’s dress is the same shade blue and also both
princesses have the same hair. Frozen was aimed at a younger target audience, as it was an
animated Disney movie. Cinderella was produced this year, 2015 and was directed by
Kenneth Brenagh. The film was produced by David Barron and two other producers named
Simon Kinberg and Allison Shearmur. Cinderella was distributed by Walt Disney Studios
Motion Pictures, which also distributed Frozen.
We recognize the producer has considered the target audience during the production. The
primary audience of this filmwould be children aged from 6 upwards, especially families
with young children that enjoy watching Disney films. As this is a Disney Princess movie, it’s
aimed at girls. Young girls look at Cinderella as an inspiration, her long beautiful blue dress,
with the glass slippers and long golden blonde hair. The producer knows how to reel his/her
audience in by uses all of these props and costumes for the children. Before the film begins
at a cinema or screening a short clip of Elsa from Frozen is played, this is a very clever way to
make the audience want to come and see Cinderella more as Frozen is very much similar to
Cinderella.
There is lots of way Cinderella is currently being marketed. On TV Cinderella’s movie trailer
is played, this makes the audience aware of information such as the release date, a brief
idea of the filmitself, actors and actresses that are starring in the film and usually what age
rating the movie is. The TV trailer will most likely be aired in prime time television before
the water shed as the movies target audience is young, and also will be shown on TV
channels such as Nickelodeon, CBeebies and also maybe E4 for the older audience.
Another way Cinderella will be marketed will be through posters and billboards. Posters
will most likely be advertised outside Cinemas, in shopping spaces such as in Manchester
City Centre and also on the sides of buses. Billboards will be advertised around public spaces
in a clear view of space. Newspapers and Magazines will also use posters of Cinderella, or
even write an article which would be a good way of letting the audience know more
information about Cinderella, and most likely the person who wrote the article has seen
clips and can give us opinions on what they have already seen.
As Disney is such a famous, successful distributor they might create a website for
Cinderella that sells merchandise from Cinderella and also advertises the film itself. The
internet is the biggest way of marketing the Film as we can research anything we want to
know about it. Word of mouth can be a big way of advertisement, for example if someone
has already seen the film and tells someone about it and how much they enjoyed it, it may
persuade the person they were speaking to, to go and watch it themselves.
2. Then the person tells somebody else and it goes on. This can also be referred to as a buzz,
when somebody’s speaks positively about something.
Anchorage is used in marketing ways such as posters, billboards and trailers. For example in
the main poster that advertises Cinderella there isn’t much text that the audience can see
clearly. ‘Cinderella’ is in capital letters, in quite a bold font and a large font size. Cinderella is
the first thing the audience will read. As it anchors us in straight away with the way it is
presented. The ‘Cinderella’ text is place in-between the weak fallow area and the terminal
area. In the strong fallow area Cinderella’s head and hair are placed, this is an area we as an
audience are drawn to look at as it will always have something important in this area.
Cinderella’s flowing blue dress is in the centre of the image, which immediately grabs our
attention. The colour of her dress anchors us straight away as it’s quite bright and fills most
of the poster itself. Also right above were the text ‘Cinderella’ is placed the distributors
name is there which is obviously Disney. So this poster is giving us little information but
more than enough for us to recognize instantly what film it is, and who the distributor is. Lily
James is the actress who plays Cinderella in this movie; she has also starred in a successful
British TV series named Downton Abbey. Having a well-known actress to play such a huge
part in a filmis a way of anchoring the audience. As the audience have seen her in other
things they automatically think Lily will be good in Cinderella too. Also seen as Lily James is a
beautiful actress and a very natural looking woman this will also anchor the audience,
especially little girls who aspire to look like her (Cinderella).
As Cinderella is such a popular fairy-tale created by Disney, journalists and bloggers are
going to want to research as much as they can about the cast, the way the present storyline
is presented and also the CGI use. You can find various blogs and articles about the feedback
from journalists which can help form an opinion about the filmfor the audience.
In conclusion there are lots of ways this filmhas been marketed, and I have stated examples
of marketing ways such as through the internet, posters and magazines. The main poster
used to advertise Cinderella uses lots of ways and important optical areas that anchor the
3. audience, for example the terminal area and the weak fallow are and also finally using
elements of Frozen to attract the younger target audience through the colour of Cinderella’s
dress and the other similarities between Elsa and Cinderella.
