media ownership

1. MEDIA OWNERSHIP
By Paige Fullerton

2. WARNER BROS
 Warner is one of the 6 conglomerates. It is a subsidiary of
Warner Time and is one of the major film studios. Warner bros
has several subsidiary which include warner bros pictures,
entertainment, television, animations, interactive entertainment,
warner home videos, New Line Cinema, Castle Rock
Entrainment, DC entertainment and the former warner bros
television network that the CW television network own half of.
Warner bros is a American produce of film, television and music
entertainment, with the headquarters in California, New York
and Burbank. The industry was founded by the Warner family
which are Albert Harry, Sam, Jack Warner.

3. WARNER BROS
 The warner bros film productions have filmed numbers of huge
films like the harry potter trilogy, Batman, Inception and The Matrix's.
The series of film that became very popular in is the Harry Potter
films. The films were distrusted by Warner bros pictures and were
produced by Heyday, which is a British film production company. The
Heyday films partnered up with warner pictures. As the Harry Potter
series were based on the novels J.K Rowling worked closely with the
directors making sure that the film was similar to the novel series.
Many audience would of started off as children, the same as the main
actors. This film would have been apart of many peoples lives,
watching the Harry Potter films. One of the reason why the film series
is so popular is because it’s apart of different genres.

4. WARNER BROS
 Broadcasting and advertising
 As the target audience are 11 years plus, they are most likely going to
start using social media websites like Facebook, Twitter and Youtube.
These website are commonly used as marketing methods. By posting Harry
Potter advertisements on websites, it allows the audience to get familiar
with film. By creating pages on social media websites, they update the
audience about everything, like clips and trailers.
 The advertisements of Harry potter are posted everywhere like, on
buses, underground and taxis. By doing this it’s for the audience to miss the
advisement. In these locations are where the target audience are, which the
producers and the advertisement team had thought about.

5. WARNER BROS
 Hello Kitty
 There has been a big collaborations between DC comics and Warner
bros entertainment. DC entertainment and Sanrio, creator of Hello Kitty
will be creating a Hello Kitty doll dressing up in the DC comics
superheroes outfits such as Superman, Batman and Wonder Women. The
president, Warner Bros. Consumer Products said "This unique partnership
joins two powerhouse brands that have a universal popularity across a variety of
demographics and we know the collaboration will thrill fans of both properties.” This
will then create a bigger target audience as it’s targets the Hello Kitty fans
and also targets the DC comics fans/audience.

6. YOUTUBE AND GOOGLE

7. YOUTUBE AND GOOGLE
 YouTube is a social media site that also people to share
videos online. The headquarters are based in California.
YouTube was found February 14th 2005 by three PayPal
employees Chad Hurley ,Steve Chen, and Jawed Karim.
This website has become the number one site for sharing
video, this site is also known as a video blog. Since late
2006 YouTube has parented up with google, these two site
are the biggest searching site and the most popular site. So
by them partnering up together it allows the website to be
the biggest searching engine in the world.