This document discusses different promotional packages and strategies for films. It provides examples of promotional campaigns for The Dark Knight, Spider-Man: Homecoming, Good Time, and Lady Bird. The Dark Knight's extensive 15-month campaign included hidden prizes around Gotham City and projecting the Batman logo on buildings to generate hype. Spider-Man: Homecoming spent $140 million on promotions, partnering with brands and releasing trailers and interviews. Good Time and Lady Bird had limited budgets, promoting through film festivals, reviews, and interviews on shows like Jimmy Kimmel to create buzz around their small independent films.

1. PROMOTIONAL PACKAGE
FOR ACTION FILMS
Amir Hossain Media A
Level

2. WHAT IS A PROMOTIONAL
PACKAGE?
•A promotional package consists of a variety of media content and
products that are used to promote a film and make it more appealing
to its target audience, thus making them watch it at the cinema and
even buy the DVD.
•The Purpose of promotional package is to create hype and establish a
film before it even comes out to cinema, this media content gets
more people intrested and aware that the film is coming out.
•Examples include : film posters, magazines covers and reviews,
interviews and sponserships.

3. THE DARK KNIGHT: PROMOTIONAL
PACKAGEThe promotional package behind the dark knight
was genius. They wanted to make the city of
Gotham to come alive and become as real as
possible, they wanted the characters to seem like
real people and interact with the fans of the
popular batman series. This campaign started 15
months before the film release with joker cards
being put into comic store, this then lead to a
whole campaign for Harvey dent to be Attorney of
the city of Gotham, vote cards were even delivered
to people houses. This excited fans alot and when
“heath ledger” was revealed to play the joker, it
created even more hype. They put the joker face on
1 dollar notes and even hid bags of prizes
throughout the city for fans to go and find. The
shone on famous batman logo on various famous
building and even created a gotham city pizza!
This created more than just a film, this linked a
community together and created a lot of hype.
They also did the mainstream release a teaser
trailer and then an actual trailer.

5. SPIDER MAN HOMECOMING:
PROMOTIONAL PACKAGE
Spiderman homecoming spent 140million on their
marketing campaign, this was huge and their aim was
to make everyone in the world know about this film.
They used the main character “Tom Holland” to be the
face of the campaign, he did a video with Audi in their
cars, driving around in a comedic manner, this
received 4.1 million views on Youtube and positive
reviews. They partnered with Dell and released a
gaming computer under the spider mans name. They
teamed with pizza hut to create a custom pizza box
with spiderman’s face and even a pizza named after
him. The film had many interviews with the characters
on shows such as “jimmy kimmel” which got views of
around 20 million. They created had a advert with DJ
Khaled, which was shown at the super bowl which had
an audience of 111 million. They released teaser
trailers, posters and interviews in magazines.

7. GOOD TIME : FEATURE FILM
PROMOTION
Good time, directed by the safdie brothers is
a feature film created on 1.9 million budget,
about a bank heist that goes wrong. The
film did not have a lot of money for
promotion and the main reason a lot of
people know about this film is because of
the high ratings it received and the fact they
got “robert pattirson “ to play the main
character, this was due to the fact he wanted
to support indie projects he believed in. The
main promotion of this film is through all
the awards its been nominated for and won
at film festivals. They have released a trailer
and a film poster. After the film started to
create hype for how good it is, they had an
interview on the jimmy kimmel show.

8. LADY BIRD: FEATURE FILM
PROMOTION
This is another low key feature film,
it had a small budget and not a lot
for promoting the film. It features a
well known actor “saoirse Ronan”
who stars as the main character,
the film received positive reviews
and won Toronto film festival. The
film was written about in
newspapers such as the ”guardian”
and “telegraph” they mention how
the fil, received a standing ovation
for 6 minutes at Toronto and it’s a
“surge of women power” . They
released a film poster and
information about the cast and
crew, the film is set to release
worldwide in November.