Marketing and distribution


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My intentions for the marketing and distribution of Spinning Time :)

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Marketing and distribution

  1. 1. Spinning Time <br />Marketing and Distribution<br />
  2. 2. Distribution<br />
  3. 3. I intend for my film to be distributed by Walt Disney Pictures. Research into Disney's productions has revealed that the company has been involved with a lot of movies of the same genre as mine. For example... <br />Distribution<br />
  4. 4. Freaky Friday was distributed by Walt Disney Pictures, and after re-watching the film I recognise it to be the epitome of what I want ‘Spinning Time’ to be like. I believe it would still be described as a chick flick as all of the content is targeted at teenage girls. The fact that the film includes an element of the supernatural; with the mum and the daughter swapping places, is comparable to the magical element of 'Spinning Time.' Additionally, the fact that all turns out well in the end, and the mother and daughter learn a valuable lesson coincides with Disney's values.<br />Freaky Friday<br />
  5. 5. Having Disney on board, would inflict a set of their unwritten regulations for any film they attach their name to on ‘Spinning Time,’ for example, no strong language or scenes of a sexual nature - not that I was planning to include any.<br />I've made a small venndiagram illustrating that the realms of Chick Flick and Disney conventions overlap considerably, affirming how appropriate a distributor Walt Disney Pictures would be for 'Spinning Time.'<br />
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  7. 7. Marketing and Promotion<br />
  8. 8. In an article entitled Film Trailers the writer acknowledges, <br /> Having Walt Disney Pictures as a distributor would ensure ‘Spinning Time’ would have the best publicity and promotion that a film of its kind could possibly have. I believe ‘Spinning Time’ would be more successful under the wing of Walt Disney Pictures than if it was being promoted by another company, Nickelodeon, for example. Disney has an abundance of funds and a reputation to make use of all of the resources available to promote a film.<br />'Traditionally, while the film poster may be displayed in prominent places in order to be seen by the target audience, the film trailer would only be seen by those going to see other films at the cinema, at the discretion of the projectionist. This is in addition to the 'coming soon' features at the start of video or DVD. With the development of online campaigns, each film will have a dedicated website which will (at the very least) host the film trailer. In addition, film trailers are often available on other peer to peer websites such as YouTube and may be added as links to people's social networking sites such as Facebook or Myspace.’<br />
  9. 9. The film poster would most definitely be seen by a broad audience, as Disney have the funds to create huge campaigns, displaying productions on billboards, buses and bus stops.<br />
  10. 10. The film would have a well developed online campaign, as sites for Disney movies and productions are very interactive. They have games, print outs, character bio's and fun facts about the production.<br />The trailer would also be on YouTube so anyone can access it. Most probably with a hyperlink to the film's official website.<br />Alongside this the film would gain extra advertisement on the actual Disney Channel itself! As the movie would eventually premiere there after being released on DVD.<br />
  11. 11. Disney would be an appropriate distributor for the film as 'Spinning Time' is a type of film Disney would put their name to, in terms of genre, structure and plot. The film is also aimed at the same target audience Disney attract and so neither would have to compromise to work collaboratively, in fact it would be advantageous and lucrative for both parties. Disney's funds and already existing popularity will make the film a sure hit.<br />In Conclusion...<br />