What can agile research learn from agile software development? In this short webinar we’ll be focussing on agile as a mindset, illustrating some of the principle practices and tools from the world of software development, concluding with the agile manifesto re-imagined / applied to the MR industry.

1. What
agile
research
can
learn
from
agile
so1ware
development
–
NewMR
Webinar
Dan
Stracey,
Dub
Online
Qual
and
Insight
Communi:es,
2016
@dub_research
@danstracey
Dan
Stracey
Dub
Online
Qual
and
Insight
CommuniCes
18
August
2016
What
agile
research
can
learn
from
agile
so1ware
development

2. What
agile
research
can
learn
from
agile
so1ware
development
–
NewMR
Webinar
Dan
Stracey,
Dub
Online
Qual
and
Insight
Communi:es,
2016
@dub_research
@danstracey
is
here

3. What
agile
research
can
learn
from
agile
so1ware
development
–
NewMR
Webinar
Dan
Stracey,
Dub
Online
Qual
and
Insight
Communi:es,
2016
@dub_research
@danstracey

4. What
agile
research
can
learn
from
agile
so1ware
development
–
NewMR
Webinar
Dan
Stracey,
Dub
Online
Qual
and
Insight
Communi:es,
2016
@dub_research
@danstracey

5. What
agile
research
can
learn
from
agile
so1ware
development
–
NewMR
Webinar
Dan
Stracey,
Dub
Online
Qual
and
Insight
Communi:es,
2016
@dub_research
@danstracey
Insight
gathered
closer
to
client
decision
making
Synonymous
with
online
and
mobile
Impetus:
‘faster,
cheaper,
beNer’
Enhanced
value
(no
less
strategic,
rigourous
or
reliable)
Deeper
agency
/
client
partnering
Method
agnosCcism
(flexibility
and
adaptaCon)
What
does
agile
mean
in
the
context
of
insight
and
Market
Research?

6. What
agile
research
can
learn
from
agile
so1ware
development
–
NewMR
Webinar
Dan
Stracey,
Dub
Online
Qual
and
Insight
Communi:es,
2016
@dub_research
@danstracey

7. What
agile
research
can
learn
from
agile
so1ware
development
–
NewMR
Webinar
Dan
Stracey,
Dub
Online
Qual
and
Insight
Communi:es,
2016
@dub_research
@danstracey

8. What
agile
research
can
learn
from
agile
so1ware
development
–
NewMR
Webinar
Dan
Stracey,
Dub
Online
Qual
and
Insight
Communi:es,
2016
@dub_research
@danstracey
Concepts
associated
with
agile

9. What
agile
research
can
learn
from
agile
so1ware
development
–
NewMR
Webinar
Dan
Stracey,
Dub
Online
Qual
and
Insight
Communi:es,
2016
@dub_research
@danstracey
Traditional
Agile
Decisions
are
undertaken
by
management
Decisions
are
undertaken
by
those
impacted
Build
the
right
product
by
rigorous
analysis
and
detailed
specs
Build
the
right
product
by
involving
the
user
/
customer
Exhibit A: The traditional vs. agile mindset
People
are
mo:vated
by
extrinsic
rewards
(i.e.
cash)
People
are
mo:vated
by
autonomy,
mastery
and
purpose

10. What
agile
research
can
learn
from
agile
so1ware
development
–
NewMR
Webinar
Dan
Stracey,
Dub
Online
Qual
and
Insight
Communi:es,
2016
@dub_research
@danstracey
Freedom
to
fail
Fail fast and fail cheap. Fail often.
Fail in a way that doesn’t kill you.
Seth Godin

11. What
agile
research
can
learn
from
agile
so1ware
development
–
NewMR
Webinar
Dan
Stracey,
Dub
Online
Qual
and
Insight
Communi:es,
2016
@dub_research
@danstracey

12. What
agile
research
can
learn
from
agile
so1ware
development
–
NewMR
Webinar
Dan
Stracey,
Dub
Online
Qual
and
Insight
Communi:es,
2016
@dub_research
@danstracey
waterfall
agile
Start
Finish
Discover
Plan
Build
MVP
Review
Start FinishIteration Iteration Iteration
High
risk
£££££
Lower
risk
£££

13. What
agile
research
can
learn
from
agile
so1ware
development
–
NewMR
Webinar
Dan
Stracey,
Dub
Online
Qual
and
Insight
Communi:es,
2016
@dub_research
@danstracey
Backlog To do Development Done
Story
A
(e.g.
Geo-­‐loca:on
feature)
Story
B
(e.g.
emo:onal
capture)
Story
C
(e.g.
open
ended
ques:on
entry)
Testing Deployment
icon
design
database
model
user
interface
API
transla:ons
icon
design
iOS
support
error
checking
email
valida:on
offline
warning

14. What
agile
research
can
learn
from
agile
so1ware
development
–
NewMR
Webinar
Dan
Stracey,
Dub
Online
Qual
and
Insight
Communi:es,
2016
@dub_research
@danstracey
The
agile
manifesto
reimagined
and
applied
to
the
world
of
MR

15. What
agile
research
can
learn
from
agile
so1ware
development
–
NewMR
Webinar
Dan
Stracey,
Dub
Online
Qual
and
Insight
Communi:es,
2016
@dub_research
@danstracey
Individuals and interac/ons over processes and tools
Working so6ware over comprehensive documenta/on
Customer collabora/on over contract nego/a/on
Responding to change over following a plan
Key values of the agile manifesto

16. What
agile
research
can
learn
from
agile
so1ware
development
–
NewMR
Webinar
Dan
Stracey,
Dub
Online
Qual
and
Insight
Communi:es,
2016
@dub_research
@danstracey
Individuals and interactions
over processes and tools
Projects
built
around
trusted
moCvated
individuals
Face-­‐to-­‐face
conversaCon
the
best
form
of
communicaCon
Best
architectures
and
designs
from
self-­‐
organizing
teams`
Trust
staff
-­‐
abandon
9am
to
7pm
working
culture
(e.g.
core
/flex
hours)
Reduce
email
‘waste’
/
increase
f2f
interacCon
More
flexible
resourcing;
greater
skill
access
and
awareness
for
more
diversely
skilled
teams
Implications for MRAgile principles

17. What
agile
research
can
learn
from
agile
so1ware
development
–
NewMR
Webinar
Dan
Stracey,
Dub
Online
Qual
and
Insight
Communi:es,
2016
@dub_research
@danstracey
Working software over
comprehensive documentation
Working
so1ware
is
the
measure
of
progress
Working
so1ware
delivered
frequently
(weeks
not
months)
ConCnuous
aNenCon
to
technical
excellence
and
good
design
Replace
term
‘so1ware’
with
‘insight’
/
‘acConable
insight’
Movement
towards
bite-­‐sized
reporCng
chunks
-­‐
‘minimum
viable
insight’
Avoid
‘tools-­‐first’
mindset,
promote
method
agnosCcism
Implications for MRAgile principles

18. What
agile
research
can
learn
from
agile
so1ware
development
–
NewMR
Webinar
Dan
Stracey,
Dub
Online
Qual
and
Insight
Communi:es,
2016
@dub_research
@danstracey
Customer collaboration
over contract negotiation
Customer
saCsfied
by
early
and
conCnuous
delivery
of
so1ware
Close,
daily
cooperaCon
between
business
people
and
developers
Sustainable
development,
able
to
maintain
a
constant
pace
Sustainable
work
relaConships
through
closer
client-­‐agency
partnerships
More
transparent
stabilised
workflows
(use
of
kanban
for
research
exploraCon
and
discovery?)
Help
clients
connect
with
customers
Implications for MRAgile principles

19. What
agile
research
can
learn
from
agile
so1ware
development
–
NewMR
Webinar
Dan
Stracey,
Dub
Online
Qual
and
Insight
Communi:es,
2016
@dub_research
@danstracey
Responding to change
over following a plan
Welcome
changing
requirements,
even
in
late
development
Simplicity
—
the
art
of
maximizing
the
amount
of
work
not
done
Regular
team
reflecCon
to
become
more
effecCve,
and
adjust
accordingly
More
agile,
iteraCve
approaches
to
design
and
discovery
(lengthier
but
less
prone
to
failure)
Eliminate
mundane
jobs
to
reduce
project
waste
Promote
kaizen
/
conCnuous
improvement
(e.g.
using
weekly
stand
ups
/
stand
downs
Implications for MRAgile principles

20. What
agile
research
can
learn
from
agile
so1ware
development
–
NewMR
Webinar
Dan
Stracey,
Dub
Online
Qual
and
Insight
Communi:es,
2016
@dub_research
@danstracey
THANK
YOU
LOS
ANGELES,
US
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Blvd.,
Suite
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California
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London
N1
7NA
+44
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20
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3301
www.dubishere.com
info@dubishere.com

21. What
agile
research
can
learn
from
agile
so1ware
development
–
NewMR
Webinar
Dan
Stracey,
Dub
Online
Qual
and
Insight
Communi:es,
2016
@dub_research
@danstracey
Q
&
A
Ray
Poynter
The
Future
Place
Dan
Stracey
Dub
Online
Qual