This document discusses financial strategy and objectives for a new business venture. It explains that a financial strategy should answer questions about startup costs, ongoing operating costs, capital needs, and sources of funding. The key components of a financial strategy are identified as sales forecasts, expenses, profits, balance sheets, cash flow projections, and repayment plans. The document also outlines the financial planning process and defines important financial terms like breakeven point, market share, profit margin, return on investment, and the difference between startup costs and operating expenses.

1. Financial Strategy and
Financial Objectives
“Running by the Numbers”

2. Financial Strategy
answers these ?
How much will it cost to startup?
How much will it cost to run the venture?
 Short
term cash needs when revenue low
Revenue and Expenses- operations
Capital (for fixed assets and business
expansion), how much and when.
Sources of capital
 Investors
– equity
 Loans - debt

3. Financial Strategy Components
Sales forecasts
Selling costs
Gross profit
Admin. Costs
Pre-tax profit
Balance sheet
Working Capital
Return on Investment
Repayment proposal
Collateral

4. Financial Strategy
Provide specific
details about when
and how much
money is needed
Provide HI-MID-LO
estimates of future
performance

For sales, profits and
loan repayments

5. Financial Planning Process
1.
2.
3.
4.
Establish Financial
Objectives
Prepare a Personal
Budget
Estimate Revenue
& Expenses
Prepare a cash
flow projection
5.
6.
7.
Calculate startup
costs and
operating
expenses
Prepare a personal
balance sheet
Prepare income
forecasts and
projected balance
sheets

6. Financial Strategy
Used to “capitalize”
the venture
Finance
 A –L = OE
 How much Owners
Equity?
 How much Debt?


7. Financial Objectives
All companies need money, therefore, financial
objectives must be established and reached.
Examples of financial objectives:
Canadian Cancer Society
Raise $5 for every Canadian
Breakeven
Gus’s Pizza
To increase market share to 10%

8. BREAKEVEN POINT
•The point at which total revenues equal the total costs.
$$
Total
Revenue
PROFIT
Variable
Cost
LOSS
Total
Costs
Fixed
Costs
Fixed
Cost
Break-Even
Point
Units Sold

9. Breakeven Point
Example
• The Acme Corporation had a total production cost of $2000. Its
selling price of its product is $10. How many units must it produce to
breakeven?
SOLUTION:
Breakeven point = TOTAL COSTS = $2,000 = 200
UNITS
PRICE
$10

10. Market Share
The percentage of one company’s sales in relation to the total sales
of the industry.
Example-If the ACME company had a 15% market share of a
$1,500,000 industry, what is Acme’s market share in dollars?
SOLUTION
= 15% x $1,500,000
= $225,000 of Sales

11. Profit Margin
• The percent of the final selling price that represents the profit
• Profit margin =Selling price-Cost price * 100
Selling price
• Example-The Acme Corporation has a selling price of $30 and a cost of $20.
•What is the profit margin?
SOLUTION
= 30 – 20 =
10
=
30
30
=
33 %

12. Return on Investment
•The amount of profit earned in return for the amount of capital invested.
Return on = Net Income
* 100
Investment
Amount Invested
•Example-What is the return on investment for the Acme Corporation if it had
$150 000 in sales and $120 000 in expenses on its business investment of
$450 000?
SOLUTION
= 150,000-120,000 =
30,000 =
3 = .0666 = 6.7%
450,000
450,000
45

13. Startup Costs vs. Operating Expenses
•Startup costs
•All costs associated with getting the venture up and
running
•Fixed and variable, capital and expense
•Often funded with equity or debt
•Operating costs
•All costs needed to keep the business going after
startup (i.e. support of revenue generation)
•Fixed or variable , expenses.
•Should be “funded” from revenues (NB)