2. Cool For the Summer – Demi Lovato
Music Video
Idea – Music Video on beach
and surrounding “beach
shops” (ice cream etc.)
Enjoying the summer
Purpose - entertain &
advertise the new album.
Target audience – teens /
early 20s.
Resources – teens (mostly
women), couple (“you & I”),
3. Inspirational texts –
• OMI’s “Cheerleader”
• The Vamps “Somebody to
You”
• Bridget Mendler’s “Ready or
Not”
• Tinie Tempah’s “Not Letting
Go”
• lead singer, other
teens/people in their late
20s to act as friends
• Enjoyable environment
• location - beach where
there are ice cream shops
and the typical beach
equipment (inflatable balls,
rings and volley ball courts).
• summer wear to make it
apparent that it’s shot in
summer. This will include:
bathers, bikinis, trunks,
shorts and other clothing
which will make the person
cooler.
4. Ancillary Tasks
Digipak
• a beach ball or sunglasses as
the main cover art.
• It will take up the majority of
the cover.
• I will add the album and artist
name to either side of the
sunglasses or the parts of the
beach balls.
• back of the album, I will keep
the theme of summer by
adding little drawings of
sunglasses and other objects
which connote summer.
Magazine Advert for the digipak
• Reflective of the albums
theme
• Beachballs
• Pink
• Yellow
5. Romantic Comedy
Trailer
Idea – Trailer, conventional
rom com story line
Purpose – entertain,
Target audience – women,
single women
Resources - a tripod, a camera,
stereotypical things found in
the chosen locations. In the
girl’s bedroom, I will need a
mirror, makeup, pillows,
books, a laptop and the room
is conventionally painted pink.
6. Inspirational texts –
• When Harry Met Sally
• Pretty Women
• Love Actually
• 10 Things I Hate About
You
• The Wedding Singer
• My Best Friend’s Wedding
• cast - teen age
• characters which fit conventionally into
their chosen roles. For example: nerd,
jock, the hero, the prize, the princess
and the villain.
• characters will wear clothes which are,
again, conventional to their character.
• locations will include: a girls bedroom
(for sleepovers), high school/college and
a party (whether that be at a house or
school).
• For the equipment I will need: a tripod,
a camera and lights.
• For props I will need the stereotypical
things found in the chosen locations.
• For example, in the girl’s bedroom, I will
need a mirror, makeup, pillows, books, a
laptop and the room is conventionally
painted pink.
7. Ancillary Tasks
Poster
• I will take inspiration from
the Nicholas Sparks posters
as they convey a sense of
love, passion and romance.
• show the couple looking
longingly into each other’s
eyes
• or it will show the couple’s
silhouette as they walk
towards a sunset or the
beach.
Magazine Cover
• Couple picture
• Red background/ pink
• Reflective of the poster
8. Car Radio – Twenty One Pilots
Music Video
Idea – music video.
Simple, in studio.
Monochrome
Purpose – entertain &
advertise the new album.
Target audience –
everyone / people who
like it / teens
Resources -
9. Inspirational texts –
• Rihanna’s “Four Five
Seconds”
• Tori Kelly’s “Unbreakable
Smile”
• other Twenty One Pilots
videos
• male singer sitting on a stool in a black
room
• with either a piano in front of him or a
microphone in his hands.
• close up shots with pull focus to
highlight what he’s using
• cut to music for the instrumental at the
start which will ensure the viewer
recognises the small details in the shot.
• The whole thing will be shot in
monochrome to imply the simplicity of
the singer’s feelings.
• I will create a story which fits along with
the music.
• simple but effective as it will portray the
song’s lyrics.
• The singer will be wearing smart-casual
clothing as this is popular within their
genre of music.
10. Ancillary Tasks
Digipak
• colours which personify the
songs meaning such as:
• blue which connotes
coldness and loneliness,
• red which connotes anger
and
• black which connotes the
unknown and death
Magazine Advert for the digipak
• Reflective of the digipak
• Band members
• Red
• Black
• Simple
