How does your media product represent particular social groups?

1. Evaluation Question 2
How does your media product represent particular social groups?

2. Kerrang!
Magazine
My
Magazine

3. Costume
The two images on the previous slide are similar as the they have
similar costumes on. They’re both wearing leather biker jackets which
highlights rebellion from the models and this is associated with tough
people.
The colour of the jackets is black which implies mystery about the
person. Furthermore, it also connotes fear or aggression towards other
people which may be what the person wants other people to feel when
they see them.

4. Positioning & Facial Expression
Direct address is used by both of the models to catch the audiences’ eyes as
they walk past it. The models are also on a an angle to highlight the sinister
look on his face and the smug look on the woman’s face.
The side pose of the models implies that they’re hiding something or keeping
something back from the audience. Furthermore, the models convey
attitude which is conventional for this genre of music.
Jared hand position portray that he’s ready for a fight whereas the woman’s
hand portray a “don’t mess with me” attitude which links clearly back to the
genre conventions.
Moreover, Jared’s facial expression together with the positioning of his hands
is quite threating which emphasises that he is ready to fight. Whereas the
facial expression of the woman together with hand position appear less
threatening but could suggest that she has a tough attitude.

5. Background & Lighting
In addition to this, the backgrounds are very similar and both images
are shot in a studio thus highlighting professional status of the
magazine and the professional vibe of both artists.
The lighting on Jared is more prominent as he looks a bit pale in
comparison to the woman however, she is still well lit.

6. Hair & Make-Up
The make-up on the two models is minimalistic. The woman however,
has bright red lipstick on which connotes danger which is conventional
to the pop-punk / rock genre.
Jared’s hair is dark and gelled up in a quiff to imply that he cares about
his appearance and it gives him a little sense of attitude. In comparison
to this, the woman has tidy straight hair to also imply that she cares
about her appearance.

7. The shot of the images are slightly different as the woman’s photo is a
medium long shot and the man’s image is a mid shot. The mid shot
allows the viewer to see the facial expressions whilst still including his
hands in the shot. Moreover, the angles are straight on to create a
sense of equality between the model and the audience.
Fans may see them as powerful people who are inspirational as they’ve
made it in the music industry. This will allow the audience to want to
aspire to be them i.e. professionally, and in looks and fashion.

8. • Overall, the audience will believe that the band members/models are
normal and that they can easily be them. They will aspire to be them
as they represent a teenage/late 20s social group. They also appear to
be very strong characters with attractive facial features which young
people will aspire to be like. This group is also quite normal as they
don’t have any shown tattoos or dyed hair.
• The clothing worn is quite dark and dangerous which could suggest a
rebellious group.