3. WHY THIS SONG?
• Its within the pop
genre, however,
has a ‘indie’ sound
that is very popular
at the moment.
• The song also
experiences a
journey, as the
singer is reflecting
upon her future
• We have an
emotional
5. WHAT WILL OUR MUSIC VIDEO BE?
Narrative
• A storyline
• Entertaining
• Highlights the lyrics
• Helps understand the lyrics
• It allows the video to be
relatable, means more
• Conventional
• Yet it can be varied
• Cause more viewings
9. Costumes
• We have decided to go
for the indie pop look
because of the
modern audience.
• Deciding to go with
Mainstream we
needed to make sure
we went with what
they wear and what
retailers are selling
now.
Props
• We have decided to have
the main singer having a
guitar for part of the
production because it
matched conventions.
• The open roof car was for
the idea off freedom and
fun loving.
• The flowers are to match
the natural and out door
locations we have decided
11. https://www.youtube.com/watch?v=btqHVh
zFOH8
• The visuals will match the
music
• When the chorus plays
there will be faster cuts of
more variety to show a
build in pace and also
tension
• The lead up to the chorus
is a lot slower, therefore
longer shots will be used
with smooth camera work,
such as panning or a pull
• Shows the repetition of each day – the singer
feels as though her life is going nowhere,
however, upon waking up the second time,
she is filled with more optimism.
• Interesting effects could be created with the
reverse tool as seen in:
• https://www.youtube.com/watch?v=01TL9b
UWr6I
• This effect could add to the narrative
whereby the viewer questions whether the
events actually occurred
• USP
18. HOW WILL WE MAKE
THIS VIDEO BE
UNIQUE YET STILL
TARGET THE MASS
MARKET?
• Everyone’s video is different in
some way
• Nicki Minaj’s video was unique yet
predictable
• Make it different
• Have a unusual storyline
• Fit in with the lyrics
• Have a element of fun
• Make it quirky
• Motifs
20. WHAT
REPRESENTATION
DO WE WANT
Why this shot?
Ella Eyre:
- She has a natural look
-direct to the audience
-Interactive
-Good image
How is this relevant?
The representation we want
needs to target our market.
-Mainstream
-Relatable
-Emotions (Characters)
-Fun, Quirky
-Well presented
