2. Shawn Mendes - Honest
• USP: Classic pop USP styling with jeans and shirt USP
will be the hair as well as
• Idea: It will be about a guy who cheated on a girl and it
shows the aftermath of that and then his attempts of
trying to get her back such as things like sitting outside
her house singing this song and other classic ways of
trying to get his girlfriend back
• It ends with them getting back together and embracing
at the end of the video as it fades to black
No Music Video
Pop / solo male artist
Conventions such as
a normal pop male solo
artist heavily revolving
around the artist being the
focal point of the song.
Example of lyrics relating to idea for storyline
• "You deserve more than I can promise" - would relate to the idea of the guy cheating
on the girl in my story
• "I'm just trying to be honest" - would relate to the guy trying to confess what he's
done and trying to apologise for it and get her back.
This would relate to the target audience as the artist
is quite young and pop and the story would relate to
his young audience a lot most likely.
3. Saint Raymond – We Are Fire
• USP: His USP would be a fedora hat
• Idea: Several different people of as different age
/ gender as possible leaving homes with
problems such as abuse or an overall poor
situation in a rough where they would have no
chance.
• They all leave their house and then would meet
up with a big bonfire that gets bigger everytime
the chorus of the song hits
No Music Video
Pop / Indie rock / Solo
male artist
Would relate to the
conventions of a Ed
Sheeran music video for
example
Examples of lyrics that relate to my idea for storyline
• "If you want you can blow it all away and let it go" - would relate to the
idea of the people in tough situations being able to get out of that
situation.
• "It’s a mess I can't resolve, it’s a riddle you are never gonna resolve" -
shows that the situation they are in is a riddle and a mess and shows
their mindset that they are never gonna resolve or fix it.
• "We are fire that lights up the dark" - shows those people are the light in
the darkness of the situations they are in.
This would relate to the target audience as the artist is
quite young and new so would most likely have a younger
target audience who would relate to this idea.
4. The Shimmer Band – Ya Ya (Uh Oh)
• USP: Smart crazy dressing, colourful crazy coloured clothes
• Idea: Love story guy and girl reliving memories
• Chasing through different memories
• Looking through memories of photos and videos on iPhone
• When they get to a photo see them in background going through
memories and reliving what that photo was or video
• To show at the end both of them looking through the iPhone
memories older than they were in the memories
No music video
Indie/ Fun style of music
Will have conventions of
classic indie music
videos like
Examples of lyrics that relate to my idea for storyline
• "I feel you coming" - this would relate to my idea of the couple
going through their memories from the memory book
• "We are just chemicals with infinite time" - this would relate to
my idea of them going through the memories of infinite time and
their relationship lasting an infinite time with the different
memories having different styles from different periods of time.
A memory on
iPhone's such
as this one This would relate to the target audience of the band
which are a young new band and this modern kind of love
story would relate to this target audience.
