Slide of Strategic Management

1. Dept. of MBA, Sanjivani COE, Kopargaon
GC301 –”Strategic Management”
Unit-2 ; Session # 1
#External Environment (ETOP; EFAS; 5 Forces)
# Internal Environment
Presented By:
Prof. Vivek Vinayakrao Wankhede
Assistant Professor in Dept. Of MBA
MBA(Marketing + HR), MA (Psychology-p), BE(Bio-Medical), B.Ed
1
Sanjivani College of Engineering, Kopargaon
www.sanjivanimba.org.in

2. Dept. of MBA, Sanjivani COE, Kopargaon
By Prof. Vivek V Wankhede

3. Dept. of MBA, Sanjivani COE, Kopargaon
The external business environment consists
of economic, political and legal, demographic,
social, competitive, global, and technological
sectors. Managers must understand how the
environment is changing and the impact of those
changes on the business.
By Prof. Vivek V Wankhede
External Environment

4. Dept. of MBA, Sanjivani COE, Kopargaon
By Prof. Vivek V Wankhede
Analysis of External Environment
• ETOP(Environmental Threat and Opportunity Profile)
• EFAS(External Strategic Factors Analysis Summary)
• Porter’s 5 Forces

5. Dept. of MBA, Sanjivani COE, Kopargaon
By Prof. Vivek V Wankhede
Environmental Sectors Impact of each sector
Social (↑) Customer preference for motorbike, which are
fashionable, easy to ride and durable.
Political (→) No significant factor.
Economic (↑) Growing affluence among urban consumers;
Exports potential high.
Regulatory (↑) Two Wheeler industry a thrust area for exports.
Market (↑) Industry growth rate is 10 to 12 percent per year,
For motorbike growth rate is 40 percent, largely
Unsaturated demand.
Supplier (↑) Mostly ancillaries and associated companies
supply parts and components, REP licenses for
imported raw materials available.
Technological (↑) Technological up gradation of industry in
progress. Import of machinery under OGL list
possible.

6. Dept. of MBA, Sanjivani COE, Kopargaon
By Prof. Vivek V Wankhede

7. Dept. of MBA, Sanjivani COE, Kopargaon
By Prof. Vivek V Wankhede

8. Dept. of MBA, Sanjivani COE, Kopargaon
An internal environment is a set of elements
that define the atmosphere within the
company's structure. It describes the way
activities and relationships are carried out inside
the business, normally within co-workers.
By Prof. Vivek V Wankhede
Internal Environment

9. Dept. of MBA, Sanjivani COE, Kopargaon
By Prof. Vivek V Wankhede
Analysing Internal Environment

10. Dept. of MBA, Sanjivani COE, Kopargaon
By Prof. Vivek V Wankhede
Analysing Internal Environment

11. Dept. of MBA, Sanjivani COE, Kopargaon
By Prof. Vivek V Wankhede
Analysing Internal Environment
The strategic advantage profile is a tool for making
a systematic evaluation of the enterprises
internal factors which are significant for the
company in its environment. The SAP shows the
strengths and weakness of an organization in
different functional areas.

12. Dept. of MBA, Sanjivani COE, Kopargaon
By Prof. Vivek V Wankhede
Analysing Internal Environment

13. Dept. of MBA, Sanjivani COE, Kopargaon
By Prof. Vivek V Wankhede
Analysing Internal Environment

14. Dept. of MBA, Sanjivani COE, Kopargaon
By Prof. Vivek V Wankhede
Analysing Internal Environment

15. Dept. of MBA, Sanjivani COE, Kopargaon
By Prof. Vivek V Wankhede

16. Dept. of MBA, Sanjivani COE, Kopargaon
Thank You
Presented By:
Prof. Vivek Vinayakrao Wankhede
Assistant Professor in Dept. Of MBA
MBA(Marketing + HR), MA (Psychology-p), BE(Bio-Medical), B.Ed