Trouble in business? turn to the foundations - look for root cause analysis. Get our professional advice.

1. Contact:
Pujita consultants
Capt.Raman
9840095585
E-mail – pujicon@gmail.com

2. AIM OF PUJITA CONSULTANTS
AIMS to provide strategic business solutions for organisations on:
 Turn-around strategy
 Improving operational efficiencies
 Change Management Strategies
 Market analysis & strategic positioning.
 Financial analysis
 Integrated Management System (ISO, OHSAS) implementation
 Feasibility reports & Project reports

3. WHO WOULD BENEFIT FROM THIS?
Our main clientele could be:
 Small and medium enterprises - A 2007 survey reveals that out of 2
lakh MSMEs who availed loans, 1.17 lakh had defaulted payments –
almost 60% !!!! With the economic downturn post 2012, we expect this
figure to be much higher
 Banks & Investors – who lend to these organisations only based on the
projected market and financials. We can help these investors with due
diligence on Operational & performance angles.
 Chamber of commerce – Who require to get their members benefited by
such service.
 Govt. organisations – Who are in the business of assisting growth to the
Small & medium enterprises which form the back bone of the countries
economy.

4. OUR FOCUS - (ORGANISATIONAL TURNAROUND)
 We realise the need of the hour is to assist corporate turnarounds
especially for Small & Medium enterprises.
 Backed by a group of industry stalwarts with a cumulative industrial
experience of over 150 years in top management slots & in different
industries.
 No single solution to fit all industries. Only custom built solutions with
dedicated guidance and support of top management can lead an
organisation to achieve a turnaround.
 Balance the organisation on Finance – Customer – Innovation – Internal
focus.
 Achieve goals through systematic process of “Plan – Do – Check – Act”

5. Capt.L.P.Raman
A qualified Master Mariner & MBA with
about 35 years of experience in various
Marine fields oceangoing, dredging,
piloting, port operations, projects, strategy
cum planning, Quality management.
Expertise in multinational firms. Has
worked as Sr.VP in Karaikal port heading
projects and planning & CEO in Jai bhairavi
energy for setting up LNG terminal on East
coast of India.
E.V.Krishnan
MBA with 36 yrs experience (India, S.
Africa) in Procurement/Logistics,
Import/Export, Mktg, HR, in the farm
inputs, sugar, metals, gold/diamonds,
pharma-ceuticals industries. He was a
business head of Nagarjuna fertilisers with
a turnaround of abt 5000crore & has
worked as CEO of Silkroad sugar (JV
between EID parry & Cargill).
TEAM

6. S.Gopal
A Consulting Mechanical Engineer with
over 37 years of experience. Held
leadership roles as CEO of 2 prestigious
JVCs of L&T. He headed start up of two
thermal power plant auxiliary
manufacturing plants. He was also on the
board of L&T-Kobelco machinery Pvt.Ltd
and L&T-Quingdao, China.
He has vast experience in mfg. Press tools,
Dies & Moulds to Mfg. Precision Hydraulic
components to Heavy machinery and
Industrial Machinery and in setting up
green field & brown- field projects across
the country.
M.Madhusudhan
A Charted Accountant by
profession with over 35 years of
experience. Has handled various
roles of finance upto CFO. Was
involved in power plant startup &
financial restructuring.
He has had Enterpreunial
experience of having run his own
manufacturing unit for packaging
industry.
TEAM (CONTINUED)

7. A.M.Arunachalam
Mechanical Engineer with diversified
qualifications in Petroleum Engg., Business
Finance and Port Development &
Management
Over 30 yrs experience with international &
Indian onshore and offshore Exploration &
Production Operating companies. Project
Management, Opeations management , HSE
management & Knowledge of regulataory
requirements are his forte. His last two
assignments are as Managing Director of
Energy companies.
 The team is supported by adequate
support staff at various levels.
 The team also has access to ERP
solutions which can be custom
made for establishing a systematic
approach on organisational
functions.
 The team is also capable of
implementing Quality management
systems
TEAM (CONTINUED)

8. FOUNDATIONS OF BUSINESS & RESULTS

9. NOT PAYING ATTENTION TO FOUNDATIONS –
LEADS TO COLLAPSE OF BUILDING
G O O D F O U N D AT I O N B A D F O U N D AT I O N

10. BUSINESSES DON’T FAIL – BUSINESSMEN DO!!
Running a business is much more difficult than building structures –
basically because the environment is under a constant change!!. An
entrepreneur is often face with many challenges which requires attention:
Following problems are common causes of failure
 Foundations seldom noticed to begin with.
 Knowledge conversion from personal to business doesn’t happen.
 Business environmental changes not monitored.
 Finance is about the only thing that is normally monitored because it is
easy & there is a statutory requirement.
 When cracks develop in business, quick fix work done on finances.
 Root cause analysis never done to correct defects.

11. TURNAROUND PROCESS
Done in 3 phases consisting of 9 steps:
Phase 1 – Preliminary Assessment stage
1. Preliminary assessment based on the financials as per excel sheet.
2. Discussions with Management to understand the finance models, Goals, market
scenario, hurdles etc. - 1 day
3. Discussions with employees (informal) & one on one with key personal to analyse
the orientation of employees with organisational goals. - 2 to 3 days
A report will be generated at the end of this to identify problem areas.

12. Phase 2 – Planning stage
4. Detailed root cause analysis & Discussions with management on options to
turnaround - Agree on a "way forward" - 2 to 3 days
5. Orientation of employees & other stakeholders to the way forward - one week
training sessions depending on the stakeholders.
6. Discuss & identify Goals and measurement parameters - These are dynamic nature
& though we can initially set it, it needs to be constantly improvised upon. 2 days.
Generation of "way forward" report
Phase 3 - Implementing stage
7. Actions from the entire team
8. Monitoring performance on daily, weekly, monthly basis as applicable
9. Constant training for re-orientation.
Monitor external environment to change strategy if necessary to avoid falling back to
crisis.

13. New Projects
 Assist in new project start up
clearances – especially
environmental clearances
necessary for start up of Port &
LNG related projects
 Feasibility study / Project report
preparations.
 Market research and analysis.
 Project Management Consultancy.
Marine related consultancy
 Port planning
 Port operational efficiency
 LNG terminal setting up
 Dredging requirements
 Port Logistics analysis.
OTHER AREAS OF CONSULTANCY

14. Quality Management systems
 Establish quality management
systems viz: ISO 9001, EMS 14001 &
OHSAS 18001
 Systems implementation – either
independent or integrated into a single
system.
 Internal audits on the system.
 Assist with the certification & external
audits.
Financial related
 Assist in restructuring
 Financial Analysis of
organisational health.
 Project Finance models
preparation & analysis.
OTHER CONSULTANCIES - CONTINUED

15. Contact:
Pujita consultants
Capt.Raman
9840095585
E-mail – pujicon@gmail.com