Privi organics limited internship report

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S.A.V ACHARYA INSTITUTE OF MANAGEMENT STUDIES
(SHELU)
2014-2015
SUBMISSION OF SUMMER INTERNSHIP REPORT
ON
“AN ORGANISATIONAL STUDY OF
PRIVI ORGANICS LIMITED,MAHAD”
SUBMITTED BY: DEEPAK.M.SALUNKE
CLASS: THIRD SEMESTER MMS
EXAMINATION SEAT NO: 14
SUBMITTED TO:
Prof. SAUMYABRATA NATH

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S.A.V. ACHARYA INSTITUDE OF MANAGEMENT STUDIES
Shelu,karjet,raigad-410101
DECLARATION
I, Deepak.Mahadev Salunke hereby declare that this report titled “AN
ORGANISATIONAL STUDY OF “ PRIVI ORGANICS LIMITED,MAHAD” in the
partial fulfillment of the requirement of the award for Master in
Management Studies to The College “S.A.V. Acharya Institute of
Management Studies” is my original work and not submitted for award
of any degree or diploma fellowship or for similar title or prizes.
I further certify that I have no objection and grant the right to S.A.V.
Acharya Institute of Management Studies, to publish any chapter /
report if they deem fit in Journals / Magazines and newspapers etc.
without my permission.
Place: Shelu Name: Deepak.Mahadev
Salunke
Date: Class: MMS, Sem-III
Roll No: 14

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CERTIFICATE
This is to certify that the dissertation submission in partial fulfillment for
the award of Master of Management Studies of S A V Acharya
Institute of Management Studies is a result of the bonafide research
work carried out by DEEPAK MAHADEV SALUNKE, under the
supervision and guidance of Prof. SAUMYABRATA NATH. No part
of this report has been submitted for award of any other similar titles or
prizes. The work has also not been published in any Journals/Magazines.
____________________
(KRISHNA PAWAR)
( MANAGER (IR&ADMIN)
_____________________
(Prof. Saumyabrata Nath )

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ACKNOWLEDGEMENT
I would like to give special acknowledgement to SAUMYABRATA
NATH of S.A.V. Acharya Institute of Management Studies for his
consistent support and motivation.
I am grateful to Prof, Saumyabrata Nath my report guide, S.A.V.
Acharya Institute Of Management Studies for their technical
expertise, advice and excellent guidance. They not only gave my report
a scrupulous critical reading, but added many examples and ideas to
improve it.
I am indebted to my other faculty members who gave time and again
reviewed portions of this report and provide many valuable comments.
I would like to express my appreciation towards my friends for their
encouragement and support throughout this report.
Date: Signature
DEEPAK MAHADEV SALUNKE

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TABLE OF CONTENT
Chapter
Number
Chapter Name PAGE NO.
0.1 Executive summary 6
Chapter-I
1.1 Introduction
7-8
1.2 Objectives of the study 9
1.3 Importance
1.4 Mission and vision
10
11
Chapter –II 2.1 Company profile 12-21
2.2 Functions of Department
2.2.1 Finance dept.
2.2.2 marketing dept.
2.2.3 HR dept.
2.2.4 production dept.
22
22-23
24 -26
27-29
30
2.3 Research methodology 31
Chapter –III 3.1 Company Product/Services 32-33
Chapter -IV 4.1-CSR Activity 34
Chapter -V 5.1 SWOT Analysis 35-37
5.2 Annexures
5.3Conclusion
38
39
Chapter-VI 6.1Bibiography 40

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Executive Summary
During my internship project form PRIVI ORGANICS LTD, MAHAD , I investigated
opportunities where nanotechnology could be effectively used. If a technology
strategically fit the company’s technological and business objectives, I recommended
ways to integrate and commercialize it. The technologies I investigated were at various
stages of development: Some are available today, but others are one to two years away
from being commercially available. This report describes introduction of privi organics
ltd, compay profile, product and services of company , function of department and CSR
activity of a company and all those things.the performance of existing tools or aid in the
development of a new generation of tools at privi organics ltd ,mahad.
Small businesses are the heart of the market-based economy with their business operations
in rural and urban areas of developed and developing countries. small business enterprises
are playing a significant role by contributing to the production and services, employmnet
and thereby to GDP. But these are found to face servere competition and different types of
constraints.
Obstacles to growth include enterpreneurship development and growth,francising small
business, lack of educated and skilled human resources, frequent cyclones and floods,
inefficient state-owned enterprises, mismanaged port facilities, a growth in the labour force
that has outpaced jobs, inefficient use of energy resources (such as natural gas), insufficient
power supplies, slow implementation of economic reforms, political infighting and
corruption. According to the World Bank, “among most significant obstacles to growth are
poor governance and weak public institutions
This report is divided into many sections. all Section will explain in detail.

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Intoduction
'Breathe Easy & Live Easy Environment'
Privi Organics is one of India's leading manufacturer, supplier and exporter of aroma
chemicals.
Privi started manufacturing aroma chemicals in the year 1992 with only two products, which
it gradually expanded to a range of over 50 products today, having a capacity of over 15500
tons per annum. Privi also develops and produces custom-made aroma chemicals as per
specific requirement of the customer. The research specialists at in-house R&D centre
continuously thrive to develop new products and processes.
Privi has two state-of-the-art integrated manufacturing facilities with capability to perform
various critical reactions like; hydrogenation, condensation, gregnard reactions, pyrolysis,
reactive distillation, high vacuum distillation, continuous distillation etc. and deliver
consistency in odor and other key parameters in an industry driven by stringent olfaction
standards.
With an installed capacity of ~15,500 TPA of aroma chemicals, the Company enjoys a
dominant position and economies of scale in its product categories.
Privi's world-class products is the result of its very strong R&D team that has proven
expertise in developing new products, customizing odor as per customer requirements,
scaling up products from basic research to commercial scale, and designing process
improvements to drive quality and cost optimization.
The research efforts are facilitated with an advanced research infrastructure comprising of
two well-equipped R&D labs, each of which are recognized by the Department of Scientific
and Industrial Research, Ministry of Science and Technology, and a hi-tech pilot plant.
Supported by a strong R&D team, Privi has been able to develop some high-margin key
aroma chemicals that have good growth prospects in the fragrance industry and have
established their market viability through extensive market studies.
Importantly, one of the R&D labs is completely focused on developing Green Products and
Green Technologies in technical collaboration with UICT (University Institute of Chemical
Technology, Mumbai) through biotechnology. This only goes on to highlight Privi's concern
and involvement in preserving environment without compromising on quality of its
products.

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The Quality Management System (QMS) of Privi Organics have earned the ISO 9001:2008
certification followed with ISO 14001:2004 certification for its Environmental Management
System (EMS).
Privi Organics has recently been also conferred with BS OHSAS 18001:2007 standard
Certification Accredited by NABCB (Occupational Health & Safety Assessment Series) for
all Manufacturing Units in Mahad from Bureau Veritas.
Over the past 20 years, Privi has maintained an impressive average annual growth of more
than 30%. This has been possible due to relentless drive to deliver exceptional value to our
customer in terms of product, pricing and service.
Privi Organics, being an environment-conscious and eco-friendly aroma chemicals
producer, meets the Maharashtra Pollution Control Board (MPCB) BOD and COD norms at
its Mahad plant. Significantly, its BOD and COD of the discharge effluent are the lowest in
the vicinity.
Importantly, Privi has already received ISO 14001 certification demonstrating its
commitment to environment safety and quality standards. The aerobic and anaerobic
treatment plants are fully operational while the company is embarking on setting up a
reverse osmosis plant for recycling of water.
Privi follows stringent safety norms at its manufacturing units. Its Unit-I at Mahad has been
recognized and awarded by the National Safety Council for being an accident-free plant for
maximum operating hours in 2006 and 2008.

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OBJECTIVE OF THE STUDY
The idea behind is to give knowledge about the organization its related
activities & thus putting generalized suggestions so as to help efficient running
of the organization.
The project was conducted to know the various Department & how
working all those department.
Following are important objectives of the project which at a glance
gives the detail of the study.
• To have comprehensive understanding of Privi Organics Limited.
• To study the financial & competitive position of Privi Organics
Limited.
• To study & collect information about admin dept, engineering dept,
raw material dept, logistic dept, Excise dept, project dept , and all
• To familiarize with business organization
• Getting practical experience regarding the organizational function.
• To learn about the policies and functions of the organization.
• To understand the culture in the organization and its effect on employees
• To get industrial exposure and experience. As well as production and marketing

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Research methodology
This report provides a consolidated preview of the functional activities of
privi organics limited, Un i t I I . Th e r e f e r r e d u n i t i s a c o r e l imb o f privi
organics limited, t h e nation’s an export oriented unit manufacturers & exporters of
aroma chemical. The core departments, their primary functions and the integrating
activities are described in the report. Other special regulatory functions like
evaluation methods, employee benefit schemes have also been covered. The unique features
and policies of the company, which make it a leader without contention and have aided the
company in carving an excellent niche for itself in the national and the international arena,
have also been referred.
The study is mainly based on the details collected from each department.
It p r o v i d e s a b e t t e r u n d e r s t a n d i n g a t f u n c t i o n a l l e v e l o f e a c h d e p a r tm
e t . I t provides.a better understanding.at functional level,of each,department .
i.e.Purchase, Materials, Production, Marketing, Finance and Human Resource
Management. Each and every activity of the company has been studied very
carefully with the data available.
Apart from that I gained knowledge of the functioning of different
departments and their inter relationship with each other.
This study helped me familiarize with the manufacturing and assembling of commercial
business.
Mission, Vision and Values

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Vision
To emerge as a leading Global manufacturer of Aroma Chemicals
Privi Organics intends to become the leading aroma chemicals brand across the globe with its
wide range of innovative products, reliable quality along with exemplary services, to fulfil
the ever growing demands of our rising customers.
Apart from our conventional product range, we have an inherent capability and capacity to
custom-design, develop and manufacture aroma chemical molecules, as per the needs of our
customers. With this customer-need-based capability, Privi Organics will be able to further
strengthen bonds with customers for a long time to come...
Mission
To be the best by giving only the best!
At any given moment, we are self-assured and prepared to provide quality products by
adopting safe and healthy practices in procuring, preparing and presenting our products.
We shall continue to be a leader in the local aroma chemicals industry and keep on thriving
and innovating for the international market, thereby portraying India’s potential as a market
leader in Aroma Chemicals.
Our mission shall always be to fulfill customer's needs first!
COMPANY PROFILE

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PRIVI ORGANICS LIMITED was promoted by Mr. D. B. Rao and Mr.Mahesh.P.Babani as
a Private Limited Co. The manufacturing facility was commissioned in 1991 and
commercial production commenced in 1992. Initially Privi was manufacturing 4 Natural
Aroma Chemicals and as maret scenario changed Privi switched over to synthetic Aroma
Chemicals. Ever since the beginning, Privi has been gradually increasing its manufacturing
capacity and the range of products. Privi has entered in the Global market in 1998 and today
manufacturing site has grown to Global Standards. The company has been now converted to
deemed public Ltd.
POL bouquet of products consists of around 50 aroma chemicals based upon Pinene, Citral
Phenol, and specialty chemicals chemistry. The plant is having capacity of 8500 tons per
annum. The company which was once engaged in manufacturing of commodity products
has graduated to manufacturing specialty and value added products like Alpha Damascone,
Indian Sandal Core (equivalent to Sandal Mysore Core )
Sandal.Fleur(eq.to.bacdanol.Bacdanol(IFF)/Sandranol(Dragoco)),
Sandal Touch ( Sandalore, (Givaudan) Amber Fleur ( eq.to Iso-E-Super- IFF ) Timber
Touch (eq. to Timberol( Dragoco) ) etc.
Privi conferred with various awards / certificates like;

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· “Lalit Doshi Memorial Award” ( Year 2000) for its outstanding performance in year
2000- (This prestigious award was instituted by Lalit Doshi Memorial Foundation
and SICOM Limited is annually presented to a SICOM assisted unit having
outstanding performance.)
· “Export House Certification Status ( Year 2002)
· Unit-II became an Export oriented Unit
· ISO 9001 certification
· ISO 14001 certification
· Certificate of Merit – Meritorious Performance in Industrial Safety in CHEMICALS
AND FERTILIZERS industry group- consistently for last 3 yrs.- National Safety
Council ( For year 2006, 2007 & 2008)
Privi supplies its aroma ingredients to Top ten fragrance houses in the world and known for
its consistent quality and competitive pricing. Over the past 12 years, Privi has maintained
an impressive average annual growth of more than 30%. This has been possible due to
relentless drive to deliver exceptional value Privi has provided to its customer in terms of
product, pricing and service.

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chemicals.
specific requirement of the customer. The research specialists at in-house R & D centre
The quality analysis laboratory is equipped with instruments like GLC, GCMS,
Spectrophotomers etc. Quality is strictly maintained at all stages - right from raw material to
the finished products. Privi launched its products in the international market in the year
1996 and today is a trusted supplier to many multinational fragrance houses across the
globe. Exports contribute to more than 70% of our sales turnover.
Over the past 12 years, Privi has maintained an impressive average annual growth of more
than 30%. This has been possible due to relentless drive to deliver exceptional value to our
customer in term

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QUALITY POLICY
PRIVI ORGANICS LIMITED is committed to retaining its leadership position in
domestic market and shall endeavor to make its presence felt in Global market in the field of
manufacture & sale of Aroma Chemicals.
We will work with diligence, accuracy and care in everything we do to meet / surpass our
customers’ expectations on a continual basis, by supplying Quality products consistently on
time every time.
Environmental Policy
Privi Organics Limited is committed to the protection of environment by improving
overall performance in its operations and controlling and managing its manufacturing
processes in its premises in a socially responsible manner.
Privi Organics Limited put its earnest and conscientious efforts to minimize pollution by
reducing emissions to air, recycle water and reduce effluent by applying economically
viable applications of technology.
To achieve such environmental improvement, Privi Organics Limited will maintain, review
and revise Environmental Objectives and targets to continually improve its environmental
performance.

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INFRASTRUCTURE
Privi Organics is equipped with two state-of-the-art manufacturing plants (Unit-I Unit-II)
that are located in the MIDC area of Mahad, Raigad district in Maharashtra. Both these units
are in close proximity to one another and are situated at about 175 Kms to the south of
Mumbai, which is within a drive of three hours approximately.
Built indigenously with in-house designs and technical capabilities by Privi's management
team, both the units conform to International standards with all the equipments adhering to
relevant codes like ASME API. These units together have a total production capacity of
9,000 TPA, which is the highest among any aroma chemical producer in India.
Significantly, while both the plants have dedicated facilities enabling all the key products
for continuous processing, this ultimately results in cost-efficiency for the entire production
system. Whereas, around 20% of the capacity is designed as multi-product processing
facility enabling flexibility in manufacturing newer and niche products with smaller volume.
When need be, the Company outsources certain non-critical reactions in other processing
plants.
An important aspect for Privi's manufacturing Unit-II, which has the largest manufacturing
facility; it enjoys the status of EOU.

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FACTORY - OPERATIONS
Amber Fleur Plant Didydromycenol Plant Effluent treatment plant Lonones
Nitriles
MANUFACTURING FACILITIES
Two production units at Mahad in Maharashtra, situated 200 km south of Mumbai and close
to JNPT port.
Production capacity - Over 7,000 MT of finished product.
Spread over 47,500 sq. meters.
Capable of handling complex unit operations such as pyrolysis, hydrogenation, cyclisation,
condensation, esterification, hydration etc.
Multipurpose plants capable of handling both batch and continuous distillation processes
for Aroma Chemicals, ensuring consistent purity and efficient use of inputs.
Both units have received ISO 9001-2000 accreditation from BVQI
Significant cost and logistics advantage due to location.
A state-of-the-art R & D Centre involved in synthesis of cost efficient processes for bulk
and specialty aroma chemicals.
LABORATORIES

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R & D Lab
R & D Lab
Competition
our company continues to face stiff competition on account of increased new installed
capacities by the competitors for two of the flagship product DHMOL and Amber fleur .the
volatility in the forex market led to the rupee depreciating by17% thus leading to higher
input costs and thereby impacting competitive ness of our products against global
comprtition
our company has been able to maintain ad grow its share of business in the European
continent despite recessionary trend.
Competitor of privi organics ltd
Sudarshan pvt ltd
Piddilite pvt ltd

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Board of Directors
Mr Satan Santumal Bharwani – Chairman
Mr Satan Bharwani has more than 4 decades of experience in Banking & Finance and has
been the Chairman of Privi since 2005.
Mr Bharwani has been the guiding force with vast experience in banking and financial
services which comes from his association with the RBI and NABARD where he retired as
General Manager in 1994
During his tenure with RBI and NABARD he has worked on several national level
Committees / Tas Forces set up on varied aspects of finance. He was a faculty member of
the RBI college of Rural Banking, Pune and has delivered lectures on management and
banking institutes including the IIM Ahmedabad and has co-authored books on management
of co-operatives.
He has a post graduation degree in Economics, and a Diploma Holder in Industrial Finance
and Co-Operatives, Cranfield University (U.K). He has studied varied aspects of Micro
finance, non forum activities in Thailand, South Korea, U.K and Switzerland.
He is Director in Satco Securities and Financial Services Ltd, Satguru Enterprises Pvt. Ltd,
Blossoms Industries Ltd

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Mr Mahesh Babani – Managing Director
Mr Mahesh Babani took reins of the Company in 1989 and is the Managing Director since
2001. It has been his passion that has driven the Company from a startup to its current scale.
He is the Managing Director of the Company and is involved in formulation of long term
strategy, business development and financial management of the Company. Over the past 2
decades he has travelled extensively across the globe and has deep knowledge of the entire
value chain of Aroma Chemical Business. His knowledge extends from sourcing of raw
materials to its processing and to the final consumer of Aroma Chemicals.
His vision, perseverance, motivation and extensive knowledge of global aroma chemical
markets has helped PRIVI to reach the current position.
At present he has strong relationships across the management level of PRIVI's customers,
suppliers and other stake holders.
Mr Mahesh Babani is a Commerce Graduate and a self made entrepreneur and has
operational managerial experience of over 30 years.
He is serving as Director on boards of Babani Investment & Trading Pvt. Ltd, Satguru
Enterprises Pvt. Ltd, Privi Biotechnology Pvt. Ltd, Moneymart Securities Pvt. Ltd, Minar
Ogranics Pvt. Ltd, Satellite Technologies Pvt. Ltd
Mr D B Rao – Executive Director
Mr. D B Rao is one of the founder of Privi and has been associated with the company since
1982. Mr Rao has been on the Board of Directors since 1982 and is a Whole-time Director
designated as Executive Director since 2004. Mr D B Rao overseas operation, personnel and
raw material sourcing.
Mr Rao has worked diligently in converting the vision of the company to realty and has
handled projects right from conception to completion. He has been instrumental in putting
up the manufacturing facilities in a swift and cost effective manner and chartering the
growth of the Company. His vast experience, in depth knowledge in chemicals and
engineering has helped PRIVI to attain the current position.
He is involved in the operations of the company and institutionalizing various process in the
management of the company. He has travelled extensively across the globe and has been
involved in sourcing of raw materials.
He has contributed significantly in PRIVI's growth and in creation of formidable
organization structure of PRIVI.
Mr D B Rao is a post graduate in Engineering with over 33 years experience. He is Director
on boards of Minar Organics Pvt. Ltd, Vivira Chemicals Pvt. Ltd., and Satellite
Technologies Pvt. Limited.

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Mr Arjan J Advani - Director
Mr Arjan J Advani has been associated with PRIVI from 2005 and has been a visionary with
vast experience steming out of his association from being Chairman, Nominee Director and
Member of Governing Councils of many leading companies/Institutions.
Mr. Advani is a Chemical Engineer and holds degrees in Business Management and
Development Bank Management (West Germany). He has been associated with a large
number of companies for Project Appraisal, Implementation, Technology Finance, Venture
Capital and Turnaround Strategies. He has developed and implemented programs for
technology co-operation, High tech Hi Value Horticulture, environment, energy etc. His has
done advisory Assignments which include: World Bank, Asian Development Bank-Royal
Government of Bhutan, International Development Research Institute (Canada), Singapore-
India Software Consortium
He is also a Member – Governing Council – National Institute of Naturopathy and has been
conducting programs for Health, Harmony and Happiness for the Body Mind and Soul.
Mr Anoop P Babani - Director
Mr Anoop Babani has been associated with PRIVI since 1999 and has been actively
involved in giving key inputs in various areas of company's operations.
Mr Anoop Babani has been associated with Satco Capital Markets Limited (Formerly Satco
Securities & Financial Services Limited) from its inception and is currently working as
Managing Director of the Company. He has more than 20 years experience and good
knowledge of stock Market operations. He is also associated with other group companies of
Satguru Group involved in construction, pharmaceuticals and chemical industry.
Mr Anoop Babani is B Com graduate and is on board of Satco Securities & Financial
Services Ltd, Privi Pharma Pvt. Ltd, Satguru Enterprises Pvt. Ltd, Satguru KNS
Construction Pvt. Ltd, Buildwell Land Developers Pvt. Ltd, Babani Investments & Trading
Pvt. Ltd, Multisatco Investments Pvt. Ltd, Vivira Chemicals Pvt. Ltd.
Mr Rajesh Budhrani - Director
Mr Rajesh Budhrani has been associated with PRIVI from 2005 as investor and Director.
Mr Budhrani has guided the company to new heights with his experience as investor and
Director in various companies.
Mr Budhrani with his vast knowledge of global financial markets has played a major role in
formulating financial plan and financial strategies and has personal relationships with the
financial world has often benefited the company.
Over the years Mr Budhrani has been associated with various companies where he has

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portfolio investments or direct equity investment.
He has invested across the globe particularly in emerging markets and formidable
knowledge of global financial markets and global commodity markets
Mr Rajesh Budhrani holds a degree in Bachelor of Science – Major in Finance &
Accounting from Boston School of Management. He graduated from his class, Summa Cum
Laude.
Mr Budhrani is a Director on the board of Budhrani Finance Ltd, Reit Asset Management
India Ltd and many other Companies.
DEPARTMENT FUNCTIONS
FUNCTIONS OF THE MAJOR DEPARTMENTS SELECTED
The major functional areas of the unit and the major departments which
oversee those areas are catalogued as follows:
 Finance Department
 Marketing Department
 HR Department
 Production Department
 Finance Department
Finance is considered as the life blood of business. This is because in the modern
money-oriented economy, finance is one of the basic foundation so fall kinds of
economic activities.
Finance function may be defined as the procurement of funds and their effective
utilization.
· . Book keeping procedures
Keeping records of the purchases and sales made by a business as well as capital
spending.
· Preparing Final Accounts
Profit and loss account and Balance Sheets

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· Providing management information
Managers require ongoing financial information to enable them to make better
decisions.
· Management of wages
The wages section of the finance department will be responsible for calculating the
wages and salaries of employees and organising the collection of income tax and
national insurance for the Inland Revenue
 RESPONSIBILITIES O F FINANCEN DEPARTMENT:
• The pricing department is responsible for the fixing of prices for sales of the vehicles and
for buying of raw materials and semi finished goods.
• Treasury section is responsible for all kinds of funding managements such as investments.
• Taxation section is responsible for remittance of tax, filing of returns, handling
of litigations etc..,
• Costing and Budgeting department is responsible for the unit costing of each product in
particular, such as spare parts and a vehicle as whole.
PROCESS & ACTIVITIES OF FINANCE:
a) Financial Accounts
• Quarterly, Half-yearly and annual results published as per listing requirements
• Limited Review / audit coordination.
• Annual Reports – Disclosures made are comprehensive; complied much before they
become mandatory
• Early completion of accounts, audit process; forefront in adherence to accounting
standards & other guidelines.
• Audit Committee – comprises of Stalwarts from the profession.
• Automation of processes.

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 MARKETING –DEPARTMENT
Marketing is concerned with the people and the activities involved in the flow of goods and
services from the producer to the consumer. Privi organics has been offering world class
products to millions of customers to 40countries across the world. Its main product line
includes Alpha Damascone , Alpha Ionone, Alpha Ionone ,Alpha Ionone 950 ,Amber Fleur,
Amber Gamma ,Beta Ionone ,Citronellal Citronellyl ,Acetate Citronellyl ,Nitrile Delta,
Damascone ,Dihydromyrcenol
• The market leader in Indian bus market offering CNG, Double decker and Vestibule bus
variants.
• The market leader and pioneer for multi-axle trucks and tractor-trailers.
• Enjoys market supremacy in diesel engines for Industrial, Gen-set and Marine
applications.
• Largest supplier of logistic vehicles to the Indian Army.
• Offers “Total Maintenance Solutions” through maintenance contracts for its products,
relieving the customers of all maintenance worries.
These are the main section of the market departments:
· Sales department is responsible for the sales and distribution of the products to the
different regions.
· Research & Department is responsible for market research and testing new
products to make sure that they are suitable to be sold.

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· Promotion department decides on the type of promotion method for the products,
arranges advertisements and the advertising media used.
· Distribution department transports the products to the market.
1) Focus on the Customer.
Marketers should spend time listening to their customers (and prospective customers) in
order to understand their needs and wants regarding a particular product or service.
Soliciting thoughts and input from internal stakeholders such as Sales and Customer Service
is also appropriate, as these departments are typically closest to the customer.
2) Monitor the Competition.
Learning about, and understanding the competitive landscape is also an important function
of the Marketing Department. Marketers should be the “go to people” within an
organization to answer the following types of questions: Who is the competition (both direct
and indirect)? What do they communicate? Which customers do they serve? Why do
customers choose the competitor versus you?
3) Own the Brand.
The perceptions and feelings formed about an organization, its products / services, and its
performance is what is known as its “brand.” The Marketing Department is responsible for
creating meaningful messages through words, ideas, images, and names that deliver upon
the promises / benefits an organization wishes to make with its customers. Furthermore, the
Marketing Department is responsible for ensuring that messages and images are delivered
consistently, by every member of the organization.
4) Find & Direct Outside Vendors.
Internal Marketing Departments do not create magic alone. Therefore, Marketing needs to
source and oversee a group of outside resources (a.k.a. “partners”) such as copywriters,

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graphic designers, web designers, database specialists, and printers so that a company can
get the most “bang” from its marketing efforts.
5) Create New Ideas.
Whether it’s customer acquisition campaigns, keep-in-touch programs, new product
promotions, retention efforts, or something in between, the Marketing Department should
ultimately be responsible for developing new ideas that generate revenue for the company.
This does not mean that the Marketers have to come up with every idea on their own;
however, they need to identify, cultivate, and work with others (see point #4) to execute
programs that will create revenue.
 Innovation
Privi's products are selected based on market intelligence and are further developed in the
R&D facilities with plans designed by its core technical team.
The R&D technical team is also engaged in optimizing the manufacturing processes, which
not only improve yields, but also reduce cycle time, cost, effluent, safety and environmental
risks.
Privi's R&D lab is a state-of-the-art facility approved by the Department of Scientific and
Industrial Research, Ministry of Science and Technology.
The research centre is located at Mahad plant to facilitate seamless integration between lab,
pilot plant and various production facilities.
Privi lays great emphasis on quality production considering international quality standards
at every level.

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· Acetals and ketals
formation
· Bayer Villigers oxidation
· Condensation reaction
· Cracking
· Cyclisation
· Darzens Glycidic ester
synthesis
· Decarboxylation
· Dehydrohalogenations
· Diels alder reaction
· Epoxidations
· Esterifications
· Friedel Craft reaction
· Grignard Reaction
· Hydrogenation
· Hydrolysis
· Mannich reaction
· Michael reaction
· Oxidations
· Prins reaction
· Rearrangments
· Reductions
· Story synthesis
· Vilsmayer Haak
reaction
· Wolf-Kishner
reduction
 Human resource Department
The role of Human resource department is in charge of recruiting, training, and the dismissal
of employees in an organisation.
· Recruitment and selection
· Training programmes
Training programs are held by the HRD to improve the employees skills, as well as to
motivate them.
There are three main types of training :
1. Induction training
2. On-the- job training
3. Off-the-job training
· Manpower Planning
The HR department needs to think ahead and establish the number and skills of the
workforce required by the business in the future. Failure to do this could lead to too few or
too many staff or staff with inappropriate needs.
· Dismissal and Redundancy (retrenchment)

28
Dismissal is where a worker is told to leave their job due to unsatisfactory work or
behaviour.
Redundancy is when the business needs to reduce the number of employees either because it
is closing down a branch or needs to reduce costs due to falling profits. It may also be due to
technological improvements, and the workers are no longer needed.
Privi is known for its Culture of management, action and innovation.
Our belief in creating value through innovation has successfully transformed Privi into one
of India's leading manufacturer & supplier of Aroma Chemicals. At Privi, we continuously
strive to harness the power of intellectual minds and challenge conventional thinking by
pushing the boundaries of science and art.
Employment at Privi is synonymous with change and growth. We offer exciting and
challenging careers within a stimulating knowledge-driven work environment where ideas
and skills are valued; where people can realise their full potential through dedicated training
programs; and where individual contribution is respected and recognised.
Manpower Planning
It involves the planning for the future and finding out how many employees will be needed
in the future by the business and what types of skills should they possess.
It depends on the following factors
· The number of people leaving the job
· The projected growth in sales of the business
· Technological changes
· Productivity level of the workers
Job analysis and Job description
HR Department is also involved in designing the Job analysis and Job description for the
prospective vacancies.
A job analysis is the process used to collect information about the duties, responsibilities,
necessary skills, outcomes, and work environment of a particular job.
Job descriptions are written statements that describe the:
· duties,
· responsibilities,
· most important contributions and outcomes needed from a position,
· required qualifications of candidates, and
· reporting relationship and co-workers of a particular job.

29
Determining wages and salaries
HR Department is also involved in conducting market surveys and determining the wages
and salaries for different position in an organization. These decision may be taken in
consultation with top management and the Finance department.
Recruitment and Selection
One of the most important jobs HR department is to recruit the best people for the
organization. This is of crucial importance as the success of any organization depend on the
quality of its workforce. Details regarding the recruitment and selection procedure can be
found here.
Performance Apprasial
Once the employees are recruited , the HR Department has to review their performance on a
regular basis through proper performance appraisals.
Performance appraisal is the process of obtaining, analyzing and recording information
about the relative worth of an employee. The focus of the performance appraisal is
measuring and improving the actual performance of the employee and also the
future potential of the employee. Its aim is to measure what an employee does.
Training and Development
HR department is constantly keeping a watch over the employees of the organisation. In
order to improve the efficiency level of the employees they have go undergo regular
trainings and development programmes. All trainings and development needs are carried out
by this department. Training might include on the job or off the job training. Find more
information on training here.
Employee welfare and motivation
Happy employees mean a healthy organization. HR Department conducts various employee
welfare activities which might include employees get together, annual staff parties etc. HR
department also reviews organizational policies and its impact on the motivation of the
employees.
Addressing employees grievances
HR department is the link between the workers and the management. Employees grievances
related work environment are usually entertained and resolved by the HR Department.
Labour management relations
For the smooth operation of any organization, it is crucial to have good labour management
relations. HR department has to ensure that these relations are cordial. In case of any labour-management
conflict the HR Department will play a vital role in bringing both management
parties to the negotiation table and resolving the issue.

30
Implementing organizational policies
HR Department has to coordinate with line manager and see that the organizational policies
are being implemented in a proper manner. Disciplinary action can be initiated against
employees who are not following organizational rules and regulations. All these actions are
conceived and implemented by the HR department.
Dismissal and redundancy
HR Department has to take firm actions against employees who are not following the
organizational code of conduct, rules and regulations. This can result in the dismissal of the
employee.
 Production Department
The production department is responsible for converting inputs into outputs through the
stages of production processes. The Production Manager is responsible for making sure that
raw materials are provided and made into finished goods effectively. He or she must make
sure that work is carried out smoothly, and must supervise procedures for making work
more efficient and more enjoyable.
There are five production sub-functions
· Production and planning.
They will set the standards and targets at each stage of the production process. The quantity
and quality of products coming off a production line will be closely monitored.
· Purchasing department
This department will provide the materials, components and equipment required. An
essential part of this responsibility is to ensure that stocks arrive on time and are of good
quality
· The stores department

31
The stores department are responsible for stocking all the necessary tools, , raw materials
and equipment required to service the manufacturing process.
· The design and technical support department
They are responsible for the design and testing of new product processes and product types,
together with the development of prototypes through to the final product.
· The works department
This department is concerned with the manufacture of products. This will include the
maintenance of the production line and other necessary repairs. The works department may
also have responsibility for quality control and inspection.
Research methodology
Research methodology is a way to systematically solve the research problem. It may
be understood as a science of studying how research is done scientifically. In it we
study the various steps that are generally adopted by a researcher in studying his
research problem along with the logic behind them. It is necessary for the researcher
to know not only the research methods/techniques but also the methodology.
In preparing of project the information is collected from two sources.
Primary Sources:
Primary sources include information collected from financial statements of
WorleyParsons Sea India Private Limited for last 3 years.
Secondary Sources:
Secondary Sources include:
· Information from the text sources
· Information from the internet sources

32
· Information from the materials provided by the concern
SAMPLING DESIGN
0 Sampling unit : Financial Statements
1 Sampling Size : Last three years financial statements
COLLECTION OF DATA
Primary data is mainly used for this study and the three year data from 2010-11 to
2012-13 pertaining to the study was collected from the company and secondary data
from books, magazines, journals, web sites etc.
PERIOD OF STUDY
The duration of the study was for a period of 2010-11 to 2012-2013
TOOLS USED
Primary data were analyzed and interpreted with the help of different tools such as
ratio analysis, graphs, tables, operating cycle, comparative balance sheets, schedule
of changing in working capital etc
Company Product/Services
Products
Alpha Damascone Alpha Ionone Alpha Ionone Alpha Ionone 950
Amber Fleur Amber Gamma Beta Ionone Citronellal
Citronellyl Acetate Citronellyl Nitrile Delta Damascone Dihydromyrcenol
Florascone Gamma Methyl Ionone Gammanolene 700 Geranyl Acetate
Indian Sandal Core Ionone 100% Methyl Ionone Mugenol

33
Nimberol OTBCHA PTBCHA Sandal Fleur
Sandal Fleur Laevo Sandal Touch Tetrahydroflorol Tetrahydrogeraniol
Tetrahydrogeranyl Acetate Tetrahydromyrcenol Timber Forte Timber Touch
Violetone Coeur
Future Products
· Delta & Gamma Lactones
· Carvone – D & L
· Menthone from Byproduct –Dipentene & Carene
· Castor oil derivatives-Aldehyde C11
· Grignard chemistry based products

34
 Corporate Social Responsibility
· Adopting School Children from Under privileged Family for Education.
· Blood Donation Camp...
· Eye Checkup Camp...
· Note Books Distribution...
· Educational Toy Library for Kids...
· Vastra Samman Varandh.
Previous Year
· Health & Safety Camps...
· Old Age Home Visits...

35
· Distributing Learning Aids...
· Adopting School Children...
· Raigad Fort Cleaning Drive...
SWOT ANALYSIS
STRENGH OF THE COMPANY

36
Economies of Scale
Privi has a leadership position in the world market for products like- DHMOL,
Amber fleur, Citonellyl Nitrile etc. providing it economies of scale and opportunity
to set up dedicated manufacturing facilities for these products to produce them in a
most economical manner.
Operations Excellence
One of Privi's strength is its successful production facilities, which is the result of its
state-of-the-art manufacturing facilities and a very competent operations team to
deliver quality and consistency. These are followed-up with well designed systems
and processes to ensure stringent quality control at all levels.
R&D Capabilities
Privi's strong R&D team is backed by a well-equipped infrastructure that is engaged
in new product developments and process improvements, so as to keep pace with the
changing needs.
Market Access
Privi firmly believes that all the goodness it produces, must reach the end user and
hence has established strong relationships with leading flavors, fragrances and
FMCG companies. Privi is well-known for its long standing relationships with all its
customers and have excellent track record towards customer satisfaction, which is its
primary goal. At every stage Privi ensures to uphold all market values and principles
in the interest of its suppliers and consumers.
Supply Chain

37
Continuity of quality products and services is Privi's hallmark. We have developed
strong and long lasting relations with all vendors so as to keep our supply chain
unceasing. One of the aspects pointing towards this is our well-planned backward
integration into key raw materials for Pinene based products.
Market Focus
At the end of the day what matters is to understand the tomorrow. Considering this,
Privi regularly interacts with customers with an 'ear-to-the-ground approach'. This is
made possible through various market researches with established networks,
enabling us for new product development so as to maintain our leadership position in
the market.
WEAKNESS OF THE COMPANY
 Cost of powar
 Infrastructure
 Scale of production
 Cost disadvantages
 Multiple taxes
 Low investment in R&D and Technology
OPPORTUNITIES FOR THE COMPANY
1.Privi organizes many creative competitions for students and young scholars, such as the
'International Creative Contest' where approx. 800,000 students from 3000 schools
participate.It also helps in promoting the brand very well.

38
2. The chemical industry in the world in growing very strongly and focus on emerging
economies in other parts of the world such as Brazil, South Africa, China, Singapore,
Thailand and East Africa is a great opportunity to establish stronghold in the international
market.
3. National market through good advertisement.
4. Company provides better credit facility to dealers.
5. Company introduces promotional programmes
THREATS FACED BY THE COMPANY
1. High completion
2. Liberal credit policy of other brand3.Promotional programmes of other
brand
3. Complicated national market
4. Good replacement facility if other brand
Views
 Half Yearly Progress Report of Compliance with EC Condition- Manufacture of
Alpha Pineene, Beta Pinene, Limonene & By-products- Back ward Integration.
 Adopting School Children from Underprivileged Family for Education.
 Mr. Sanjeev Patil, VP Strategy, was invited as a Chief Guest by Tatyasahed Kore
Institute of Engineering & Technology Warananagar, Kolhapur for their Project and
Industry Solver Competition, "Jidnyasa - 2K13".
 Environment Clearance Grant for Manufacture of Alpha Pinene, Beta Pinene,
Limonene and byproducts by – Secretary, Environment Department, Mantralaya,
Mumbai-32

39
 Half yearly – EC compliance Report submitted to CCF, Regional Office, MoEF,
Western Region, Bhopal.
 PRIVI ORGANICS LIMITED is now Kosher certified manufacturer of flavors
ingredients / chemicals utilizing one of the Internationally recognized Kosher
organization i,e STAR- K Certification . All flavor ingredients / products are
available Kosher Pareve or Dairy for year-round use, excluding Passover.
 PRIVI participates in Xth international Exhibition of Raw Material for
Perfumery.
 PRIVI is the first organization in the chemical sector to receive OHSAS certificate
with NABCB logo
CONCLUSION
chemicals.
specific requirement of the customer. The research specialists at in-house R&D centre
Privi has two state-of-the-art integrated manufacturing facilities with capability to perform
various critical reactions like; hydrogenation, condensation, gregnard reactions, pyrolysis,
reactive distillation, high vacuum distillation, continuous distillation etc. and deliver
consistency in odor and other key parameters in an industry driven by stringent olfaction
standards.
With an installed capacity of ~15,500 TPA of aroma chemicals, the Company enjoys a
dominant position and economies of scale in its product categories.

40
Privi's world-class products is the result of its very strong R&D team that has proven
expertise in developing new products, customizing odor as per customer requirements,
scaling up products from basic research to commercial scale, and designing process
improvements to drive quality and cost optimization.
The research efforts are facilitated with an advanced research infrastructure comprising of
two well-equipped R&D labs, each of which are recognized by the Department of Scientific
and Industrial Research, Ministry of Science and Technology, and a hi-tech pilot plant.
Supported by a strong R&D team, Privi has been able to develop some high-margin key
aroma chemicals that have good growth prospects in the fragrance industry and have
established their market viability through extensive market studies.
Importantly, one of the R&D labs is completely focused on developing Green Products and
Green Technologies in technical collaboration with UICT (University Institute of Chemical
Technology, Mumbai) through biotechnology. This only goes on to highlight Privi's concern
and involvement in preserving environment without compromising on quality of its
products.
The Quality Management System (QMS) of Privi Organics have earned the ISO 9001:2008
certification followed with ISO 14001:2004 certification for its Environmental Management
System (EMS).
Privi Organics has recently been also conferred with BS OHSAS 18001:2007 standard
Certification Accredited by NABCB (Occupational Health & Safety Assessment Series)
Bibiography
 http://www.privi.com/default.asp
 http://www.privi.com/overview.asp
 http://www.privi.com/overview-board-directors.asp
http://www.privi.com/overview-news-views.asp
http://www.privi.com/products.asp
 http://www.privi.com/infrastructure.asp
 http://www.google.co.in/#q=privi%20organics%20ltd
 http://mumbai.dialindia.com/privi-organics-ltd-18394.html

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