The document outlines a business plan for an online snack delivery business in India. It notes that snacks are a fast-consuming product and there is a large market and few competitors providing online snacks. The plan is to target all age groups, especially students, working women, and companies. It proposes offering a wide variety of snacks at low prices through doorstep delivery. The goals are to reach 10-15k buyers and 50 lakhs in revenue in the first year. Marketing will be done through advertisements, discounts, and partnerships. Production and delivery operations are also discussed.

3. Free App
Revenue
Users
Free to download and free
sign in
Around 10-15k buyers at
end of 1st year
50L at end of 1st year

5. • Provide Online Snack in wide variety.
• Own Production so cost will low and higher margins.

6. •Food is fast consuming product.
•Few competitors that provide online snacks
•Large market
•All age people can be targeted

7. •Students staying in hostels.
•All age people and those who want snacks in bulk.
•Companies who provide snacks to their employee.
•Special packages and combos for special occasion.
•Working women who need snacks for their
children.

8. Indian
population
1.324 billion
•Urban Indian
spend average
Rs.1121 on food
in one month •Aim to reach
10-15k buyers at
end of 1st year
•Approximate
revenue 50L at
end of 1st year
•Approximate
profit at end of
1st year is 30L

10. Delivery boys
providers
Advertisement
companies
Raw Material
providers

11. •Grofers up to some extent.
•No other competitor in field of
online snack provider.

13. •We will deliver in single day.
•Wide variety of snacks .
•Highly rated snacks will appear first.
•Different in taste and variety also according
to different regions like for Gujarat different
taste and variety than in Punjab.
•At lower cost than large manufacturer due
to elimination of retailers.

15. •Wide variety of snacks like farali chewdo, Bhakarvadi,
Bhujiya, Masala Peanuts, Chips, Soya sticks in Different
quantities.
•Low cost due to removal of retailers.
•Doorstep Delivery(Reach Maximum people)

16. Better Taste will create good relation between company and
customer

17. •Low price compared to Haldiram, Lays etc.
•For 1kg Rs. 165-180(depend upon product)
•For 500g Rs. 90-100
•For 250g Rs. 40-50
•For 100g Rs. 20-25
•High Quality , Special Discount on combos
and on different occasions.

19. •Through TV advertisement (Involve Famous Actors)
•Suggestions through different apps and channels
•Discount and Cash back offers.
•Advertisement on frequently visited apps, website,
social media, blogs etc.

20. •Hire delivery boy or contact with delivery
boy providing company.
•Single day delivery.

22. •Establish production unit and start with one
state and further spread it all over the country.
•Exponential increase in revenue can be seen in
future.

23. Prit Desai
MNIT Jaipur
During marketing Internship
Prof. Sameer Mathur