NIRMALYA is an app designed to provide you the easiest method of disposing waste. This is a marketing plan for NIRMALYA.

2. NIRMALYA
CLEAN HOME. HEALTHY SOUL.

4. •Nirmalya provides an option for users to
dispose waste from their homes.
•It makes waste disposal hassle free.
•We assure waste disposal in the most efficient
way possible, while providing our customers
high quality service.

5. SITUATIONAL ANALYSIS

6. COMPANY
OVERVIEW

7. •Being a new app, we have
no sales history.
•Currently working on a
linkup with the Government
of India to be a part of the
Swachh Bharat mission.

8. MARKET
OVERVIEW

9. •Solid waste in India is growing
at an alarming rate, there is
potential to exploit this by
providing a simple means of
managing it.
•No other app provides this
service and hence we have
huge potential waiting to be
unlocked.

10. This shows you a vague
idea of the amount of
waste being generated
and hence the potential
for the company.

11. CORE COMPETENCIES
•Provides hassle free waste disposal.
•Service at your fingertip.
•Quality service.

12. GOALS

13. •To establish ourselves as the clear option for waste
disposal.
•To have our app downloaded 50,000 times via
google play in a year.
•To have 30% of customers avail premium services.
•To create a feeling of satisfaction within the
consumers and thereby gain a loyal customer base.

15. •Start in a single city, and expand to 10 cities
gradually in a year.
•Use the Government initiative of Swachh
Bharat as a base to launch the company into
the market.

16. • Provide quality service
that helps improve brand
equity.
• In all promotional
material, present clear &
consistent image of
quality and service to
target market.

17. TARGET MARKET
The company is looking to
attract the middle class and
higher class households of the
nation along with the various
industries of the country.

19. CUSTOMER VALUES
• HASSLE FREE WASTE DISPOSAL.
• EASY TO USE.
• USER SATISFACTION.
• CLEANER HOMES AND
SURROUNDINGS.

20. COMPANY
VALUES
•Quality service.
•Environment friendly.
•Honesty.
•Committed to
excellence.

21. TACTICS

22. FREE FEATURES
• Response within 4
days.
• Collects paper and
plastic wastes.

23. PREMIUM
FEATURES
•Response within 1 day.
•Collects all types of waste.
•Discounts based on amount of
waste given in a month.
•Yearly complimentary cleaning
of house/office.

25. •Waste collection service prices based on
quantity of material provided.
•You can check the cost by feeding the
quantity and type of waste in the app.
•59.99$ yearly for premium.

26. PROMOTIONS

27. TAKE AID OF GOVERNMENT TO
PROMOTE IT UNDER SWACHH BHARAT
MISSION.

28. USE SOCIAL MEDIA

29. REFERRAL
PROMOTIONS

30. DISTRIBUTION

32. THE OFFICIAL WEBSITE WILL ALSO GIVE YOU ACCESS TO OUR
SERVICES.

33. IMPLEMENTATION

34. ORGANISATIONAL STRUCTURE

35. PROCESS
LAUNCH SURVIVAL GROWTH SCALING INFRASTRUCTURE

36. SCHEDULE

37. • 1st QUARTER – Crafting brand position and reaching out to
target market.
• 2nd QUARTER – Continue to promote the app and gain
popularity.
• 3rd QUARTER – Strive to reach goals by aggressive strategies.
• 4th QUARTER – Evaluate the position of the company and
take necessary measures.