Foodpanda's marketing strategy involves partnerships with companies like Uber and IRCTC to offer discounts and delivery schemes. Their social media plan includes regular posting on platforms and monthly/quarterly campaigns around festivals and events. Foodpanda offers food delivery services in over 100 Indian cities and remembers customer addresses for convenience. The company was launched in 2012 in Singapore, raised $20 million in Series A funding in 2013, and has since acquired companies in Mexico and Just Eat India to expand its market leadership.

1. MARKETING STRATEGY
BY - ANCHAL KASAT
POOJA TRIVEDI
PUJA SHARMA
FOOD PANDA

2. Partnership
O Uber gives travellers a free ride up to Rs 500
and 50% off coupons on Food panda orders.
O Food panda will tie up With IRCTC to Pilot Food
Delivery Scheme.
O Food Panda India partners with McDonalds for
online delivery.
O It has tied up with many restaurants

3. Social Media Review
O Designing a weekly content bucket plan(1 post
per day) – for Facebook, Twitter and Instagram.
O One small campaign every month (running for 3-
4 days) (could be a contest, event etc)
O One big campaign every three months (running
for around a week)-could be on festivals (Diwali,
holi, Eid, IPL, Worldcup etc.)
O A social media team for increasing customers
engagement (replying to messages instantly)- for
every post a Thank You reply could be done to
customers.

4. Marketing Plan
O Food panda India is offering outstanding service
in 100+ cities in India.
O Cuisine ordering through this site is simplest.
O Site is well designed and communicate with
every user.
O As a silly advantage, Food Panda remembers
your previous order addresses so you dont have
to type in the same boring stuff back in every
time you order.

5. Success Story
O THE START, Foodpanda was launched in March
2012 in Singapore by Ralf Wenzel and Ben
Bauer.
O SERIES A FUNDING - $20 MILLION, Foodpanda
raised $20 million in funding from Investment
AB Kinnevik, Phenomen Ventures and Rocket
Internet in April 2013.
O FOODPANDA ACQUIRED MEXICO BASED
COMPANIES, Foodpanda acquired the Mexican
food delivery businesses PedidosYa, SeMeAntoja
and Superantojo.

6. O FOODPANDA ACQUIRED JUST EAT INDIA,
Foodpanda acquired Just Eat India thereby
expanding its market leadership in one of the
biggest food delivery markets in the world.
O LAUNCHED PREMIUM DELIVERY SERVICE,
FoodPanda launched premium delivery service
in Singapore.
O HIRED PERCEPT/H AS A CREATIVE AGENCY,
Percept/H, the flagship advertising agency of
Percept Limited bagged the account of
foodpanda.