GoStore aims to provide quick grocery delivery to customers through a collaboration with local retailers. It plans to set up operations in major cities across India, offering customers deals, recommendations, and multiple payment and delivery options. As an unconventional online grocery model, GoStore will face challenges in establishing relations and meeting customer expectations but has significant growth potential through expanding offerings and building loyalty as it addresses issues.

1. ● Saleblog
● Goretail
● GoStore

7. To provide
Valued
Customers with
Quick Delivery of
High Quality
Grocery and
Daily Life
Products.

8. To build a Friendly
and Personal
Service that
enables a deeper,
personal
relationship
between us and
the customer.

11. ● Set a clear vision of the goals and
objectives throughout the
structure of the company.
● After acknowledging the goals,
construct a timeline to achieve
the same.
● Contacting with the Local
Retailers to collaborate.
● Hiring and Training of the
Employees in all the sections of
the company
PLAN and ACTION

13. ● All type of Grocery Products
throughout the cities via
different grocery stores.
● Cost-Effective operation to
effectively ship the
purchases within a day.
● Receive the order from the
customer, contact the
collaborated retail store
and deliver the product
timely.
● Ensure the quality of the
products delivered

14. MARKET OVERVIEW

15. INTERNET
● Internet is an accessible
Shopping Tool for maximum of
our target population.
● Online shopping is a trending
practice right now.
● Concept of Grocery Shopping
on online Supermarket is
relatively new.

16. ● All Big cities with huge customer
base.
Like: Delhi, Mumbai, Kolkata,
Bangalore, Chennai,
Hyderabad, Chandigarh, Jaipur
etc
● Relatively Big cities with more
population.
Like: Lucknow, Bhopal, Kanpur,
Vizag, Indore
TARGET CUSTOMERS

17. ● Collaboration with Major brands
of Grocery Items
● The Local Retailers connected
through agreements
● Ensuring retailers in all of the
major areas of a city
● Idea of a Pickup from the nearby
retailers after the required
products are packed
COLLABORATORS

18. COMPETITORS

20. EXCLUSIVE COMPETITORS

23. ● Customer is Almighty
● Quality and Timely
Delivery Service
● Resolve the Conflicts
properly
CUSTOMER

24. ● With more and more
local retailers
● Respect their business
● Keep the Competition
friendly
COLLABORATION

25. CLASS
● The quality of the product is
top-notch
● The behaviour of the
employees
● The delivery system

27. STRENGTHS
● Research & Development
● Customer-centric vision
● Collaborations
● Friendly and Quick Service

28. ● New Business
● Still Unconventional
method.
● Quick Deliver is hard
● Maintaining relations
WEAKNESS

29. ● Expand through the cities one by
one
● Proper Mobile application for user
friendly experience
● A new way of Grocery Shopping for
the customers
● Collaboration with local retailers
● Improving Home Delivery system
OPPORTUNITIES

30. ● Strategic alliances and business
relationships
● Competition with existing businesses
● Failure to reach customer’s
expectations
● Small cities are out of range
THREATS

32. e-Commerce is the
fastest growing retail
market recently
The Potential of e-
Commerce is immense
with an unlimited service
to the user.
In a Fully developed e-
Commerce retailing will
be a multi channel
activity
Access to statistical
information from areas of
your online marketing and
sales activities gives you an
advantage over competitors
that do not have.

35. ● All type of Groceries
● Needs of Customer satisfied with
the products
● Ensure quality and timely delivery
● Competitive products in the
market
PRODUCTS OFFERED

36. DEALS ON PRODUCTS
● First time login Deals
● Monthly Discounts to everyone
● Sales and Exciting Offers during
Festive Seasons like Diwali and
Holi
● Discounts on buying Large
quantities of products

37. RECOMMENDATIONS
● Recommending previously multiple times bought products every time
● Recommending Statistically better products with similar price

39. ● Collaborated Retailers Sell their
Products
● Customers buy the Products
● Multiple Offers and Options to
choose
● Different Payment Offers
SERVICES OFFERED

40. PAYMENT METHODS
● Free Cash on Delivery over a certain amount

41. ONLINE PAYMENT
WHY?
Because of
WALLET OFFERS...

42. HOW TO BUY??
● Retailers List their Products
● Company decides the price of
products
● Customer buys the desired
product
● Different Payment Methods
are available
● GoSTORE delivers the
Products

45. DELIVERY

46. PRICE
● Cost to Retailer
● Cost to GoSTORE
● Earnings to Retailer
● Earnings to GoSTORE

47. RETAILER
● Product of the retailer will be sold quickly
● Profit Sharing
GoSTORE
● Providing Offers
● Home Delivery
● Sharing Profit
● Premium Users
● Advertisements
● Collaboration with Brands

48. 2-3 Hours Promised
Deliveries
Offer Scheduled Deliveries
HOME DELIVERY
Free over a limit of 500-1000
depending upon the
location

49. RETURN and EXCHANGE
● Customers will have the right to
return the products if damaged or
not upto the quality
● But can only return within 24 Hours
and under certain terms and
conditions
● Products must not be used once
● It is in its original packaging
Terms and Conditions

50. M-COMMERCE
● Make app available on all
platforms
Like: Google Play Store,
Windows, iOS etc
● Wallet and QR CODEs
● Notification regarding all
information
● Allowing Users to Choose,
Compare, Purchase different
products

51. THE VERSION and ADVANTAGES
For Only
$4.99

52. ● Permanent Discounts
of atleast 5-10%
● Daily Offers
● Bi-Weekly and
Monthly Discount
Offers

53. Priority, Quick
Special Delivery
system

54. Gifts on Birthday
FOR PREMIUM USERS
EXPERIENCE

55. PROMOTING THE
APP

56. WITH
CUSTOMERS WITH
COLLABORATOR

57. SEARCH
ENGINE
OPTIMISATION

60. EMAILS
● To Promote
● About Daily and Monthly offers

61. Innovative TV
Commercials to Catch
the Eye of Customers

62. TESTIMONIALS
From the Customers, For the
Customers, By the Customers

63. THE BRAND
Shopping STORE, At your DOOR
GoSTORE

64. ● GoSTORE is a unique way of
Shopping Groceries.
● GoSTORE by itself has a huge
opportunity to succeed in every city
it will go.
● Being Unconventional, GoSTORE will
face many problems and challenges
for sure, but once it earns the
respect of its Customers, everything
will be Better
● Premium customers of GoSTORE
are better off in any of the cases with
lying in the Priority list topmost.

65. Rishi Bansal
3rd Year Undergraduate
IIT Kanpur
Sameer Mathur
Prof. Marketing
IIM Lucknow
This Presentation was
created by Rishi
Bansal, IIT Kanpur
during a Marketing
Internship by Prof.
Sameer Mathur, IIM
Lucknow
DISCLAIMER