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PRESENTATIONON
MARKETING PLAN
Submitted By – MD Hasan Sajjid
ID- 14101011
Submitted To- Mrs. Robaka Shamsher
REFRESH DRINKS
BD LTD.
Fruit juice & fruit drinks.
 Unique position with its advanced
technology to manufacture a Juice that has
many different...
Flavors
1.Orange 6.Watermelon
2.Mango 7.Grapes
3.Pineapple 8.Guava
4.Apple 9.Mix Fruit
5.Banana
Our Objectives
To increase 25% market share
To increase the length of product line
To increase profits
To satisfy the ...
Target Segment
• Primary Market
– Kids –Fruit Juice
– Teens – More experimental
– Youth – Experimental and more buying
pow...
Target Segment
• Secondary Market
– Travel Industry
– Airlines, Railways and Local Transport
Systems
– Movie Theatres, Mal...
Our Competitors
• Shezan
• Nestle
• Rc
• Pran
• AFBL
• Sundrops
SWOT
STRENGTHS
• Updated technology plant
• Quality product
• Higher experienced staff
• Medical insurance of employees
• Bangl...
WEAKNESS
• New in juice industry
• Small distribution network
• Strong competitor
• No market share
• Limited experience o...
OPPURTUNITIES
• Increase the distribution network.
• Acquiring the newer technology &
techniques.
• Market is very big & a...
Threats
• Political instability
• New entrance
• So many strong competitors
• Retaining consumers.
• Development of plant
...
Marketing Mix
• Product
• Price
• Promotion
• Place
PRODUCT
• Product Variety
• Quality
• Design
• Features
• Packaging
• Sizes
Price
• As a new comer our pricing strategy
is to introduce our products in the
market at lower prices so as to
create hug...
Pricing
• The cost of fruits TK.3
• Electricity TK.2
• Factory Overhead TK.3
• Miscellaneous TK.2
• Retailer Margin TK.2
•...
Place
• Distribution Channel
• Fruits such as Orange, Apple, Pineapple etc
would be purchased from Abroad.
• Mango would b...
Promotion
Our objective is to create brand
awareness through Informative
Advertising.
Use of Print Media, Face book, YouT...
Distributors Review
• MANUFACTURER
• DISTRIBUTOR
• RETAILER
• CONSUMER
Marketing Plan of a new product line for bangladesh
Marketing Plan of a new product line for bangladesh
Marketing Plan of a new product line for bangladesh
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Marketing Plan of a new product line for bangladesh

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Marketing Plan of a new product line for bangladesh

  1. 1. PRESENTATIONON MARKETING PLAN Submitted By – MD Hasan Sajjid ID- 14101011 Submitted To- Mrs. Robaka Shamsher
  2. 2. REFRESH DRINKS BD LTD.
  3. 3. Fruit juice & fruit drinks.  Unique position with its advanced technology to manufacture a Juice that has many different flavours, for customer satisfaction.  An environment-friendly.  Headquarter in Mumbai and branches in major Metros. Fruit juice & fruit drinks. Naturally Refreshing Many different flavours for customer satisfaction.  Head Office in Chittagong and branches in major Cities. ABOUT REFRESH DRINKS BD LTD.
  4. 4. Flavors 1.Orange 6.Watermelon 2.Mango 7.Grapes 3.Pineapple 8.Guava 4.Apple 9.Mix Fruit 5.Banana
  5. 5. Our Objectives To increase 25% market share To increase the length of product line To increase profits To satisfy the customers better To Create brand awareness
  6. 6. Target Segment • Primary Market – Kids –Fruit Juice – Teens – More experimental – Youth – Experimental and more buying power – Working People
  7. 7. Target Segment • Secondary Market – Travel Industry – Airlines, Railways and Local Transport Systems – Movie Theatres, Malls. – School, Colleges – Hotels, Restaurants, Bars etc.
  8. 8. Our Competitors • Shezan • Nestle • Rc • Pran • AFBL • Sundrops
  9. 9. SWOT
  10. 10. STRENGTHS • Updated technology plant • Quality product • Higher experienced staff • Medical insurance of employees • Bangladeshi made • Targeted to low and middle class people. • Reasonable price • Expiry date above 6 months
  11. 11. WEAKNESS • New in juice industry • Small distribution network • Strong competitor • No market share • Limited experience of customers
  12. 12. OPPURTUNITIES • Increase the distribution network. • Acquiring the newer technology & techniques. • Market is very big & attractive. • Take-over of the distributor
  13. 13. Threats • Political instability • New entrance • So many strong competitors • Retaining consumers. • Development of plant • To face strong competitors like
  14. 14. Marketing Mix • Product • Price • Promotion • Place
  15. 15. PRODUCT • Product Variety • Quality • Design • Features • Packaging • Sizes
  16. 16. Price • As a new comer our pricing strategy is to introduce our products in the market at lower prices so as to create huge demand in the market.
  17. 17. Pricing • The cost of fruits TK.3 • Electricity TK.2 • Factory Overhead TK.3 • Miscellaneous TK.2 • Retailer Margin TK.2 • Profit TK.3 • Total Price TK.15
  18. 18. Place • Distribution Channel • Fruits such as Orange, Apple, Pineapple etc would be purchased from Abroad. • Mango would be purchased from Rajshahi. • Retail & wholesale network of Bangladesh • Product location availability • Modes of transportation
  19. 19. Promotion Our objective is to create brand awareness through Informative Advertising. Use of Print Media, Face book, YouTube Advertisement ,Billboard, Sponsoring in Public Spots, Sample Distribution, Organizing Events, TV Commercial etc.
  20. 20. Distributors Review • MANUFACTURER • DISTRIBUTOR • RETAILER • CONSUMER

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