Lee Rainie will describe the latest findings of the Pew Internet Project about libraries and the new mix of services they are offering their patrons – and considering offering.
One year ago, the Pew Research Center began studying how the role of public libraries, as well as the needs and expectations of their patrons and communities, are changing in the digital age. Funded by the Bill & Melinda Gates Foundation, grounded by a Library Advisory Group, and conducted by the Pew Internet & American Life Project, the first set of reports focus on the rise of e-reading and e-books at libraries. Among the findings: 12% of e-book readers have borrowed an e-book from a library; 58% of library card holders are unsure if their library offers e-books; and a majority of e-book borrowers were unable to borrow an e-book they were seeking at their library.
At the Library 2.012 worldwide virtual conference, Pew Internet Research Analyst Kathryn Zickuhr and ALA Program Director Larra Clark will discuss key findings from these reports—including a brand new analysis focused on younger Americans' reading preferences and library use habits. The session also will explore immediate practical implications for U.S. public libraries.
Lee Rainie will give the keynote presentation on "Learning in the Digital Age: Where Libraries Fit In." Lee will discuss the way people use e-book readers and tablet computers and how those devices are fitting into users' digital lives. He will describe how three revolutions in digital technology – in broadband, mobile connectivity, and social media – have created a new social operating system that he calls "networked individualism." He will use the Project's latest findings to help describe how librarians can serve the new educational needs of networked individuals.
Lee Rainie, Director of the Pew Research Center’s Internet & American Life Project, will share findings from a new report on e-book lending at libraries. He will also discuss other research about the rise of e-books, their impact on people’s reading habits, and the way that library patrons are hoping to avail themselves of e-book borrowing. Finally, he will explore general reading trends and describe the next steps in the Project’s ongoing research about the evolving role of libraries.
Mary Madden and Kathryn Zickuhr presented "Public libraries in the digital age" to the Chief Offices of State Library Agencies at their spring meeting. They presented findings on the rise of e-reading, including reading-device ownership and the general reading habits/preferences of Americans.
Lee Rainie, the Project Director, describes the findings from the nationally representative survey that asked Americans what types of services they value in their libraries and what additional services they would like their libraries to offer.
With 2017 just around the corner; what are we looking forward to? Will self-driving cars be a thing? Would we finally get AI’s? Join Brian Pichman from the Evolve Project as he takes you on a journey of what the future of technology may be.
Emerging technology trends for libraries for 2017David King
Technology has changed the face of libraries, and is continuing to change how we work and how we deliver services to customers. This workshop introduces emerging technology trends and shows how those trends are reshaping library services. Examples are provided of how to incorporate these evolving trends into libraries. Attendees learn what trends to look for, find out the difference between a technology trend and a fad, and get ideas on how their library can respond to technology as it emerges.
Levine-Clark, Michael, “E-Resources in Academic Libraries: Trends, Strategies...Michael Levine-Clark
Levine-Clark, Michael, “E-Resources in Academic Libraries: Trends, Strategies, Possibilities,” Sharjah International Book Fair/American Library Association Library Conference, Sharjah, UAE, November 12, 2014.
My Presentation of Graduation Project
'Library Management System'
using vb.net 2008 and sql server 2008
2013
CS & IT department
faculty of Science
Portsaid Univeristy
Technology has changed the face of libraries, and is continuing to change how we work and how we deliver services to customers. This workshop introduces emerging technology trends, and how those trends are reshaping library services. Examples are provided of how to incorporate these emerging trends into libraries. Attendees learn what trends to look for, the difference between a technology trend and a fad, and get ideas on how their library can respond to emerging technology.
Lee Rainie, Director of the Pew Research Center Internet Project, runs through the seven questions libraries need to address as they consider future services and their role for their patrons and communities. He describes how project research about the changing role of technology in people’s lives affects the kinds of issues librarians need to address as they experience the disruptions of technology change.
The Changing World of Libraries: Lee Rainie, Director of the Pew Research Center’s Internet & American Life Project, will discuss the Project’s latest research about how people use technology and how people use libraries. He will discuss the implications of this work for libraries.
Lee Rainie spoke at the Council on Foundations Annual Conference at a session titled "Philanthropy and the Digital Public Dialogue." Joined by representatives from the Center for Digital Information and other experts in the field, he discussed how advances in digital technology, rapid changes in how citizens access and engage with news and information, and the continued reshaping of the traditional media are dramatically altering the environment in which foundations operate.
Director Lee Rainie gave a keynote at the NFAIS annual conference about the way the internet and mobile connectivity have transformed the worlds of networked individuals. He discussed how normal life has changed in the past decade because of three revolutions in technology: 1) the spread of broadband; 2) the rise of mobile connectivity; and 3) the emergence of technological social networks. He will discuss trends and likely future developments in technology that will shape the way people learn, share, and create information.
One year ago, the Pew Research Center began studying how the role of public libraries, as well as the needs and expectations of their patrons and communities, are changing in the digital age. Funded by the Bill & Melinda Gates Foundation, grounded by a Library Advisory Group, and conducted by the Pew Internet & American Life Project, the first set of reports focus on the rise of e-reading and e-books at libraries. Among the findings: 12% of e-book readers have borrowed an e-book from a library; 58% of library card holders are unsure if their library offers e-books; and a majority of e-book borrowers were unable to borrow an e-book they were seeking at their library.
At the Library 2.012 worldwide virtual conference, Pew Internet Research Analyst Kathryn Zickuhr and ALA Program Director Larra Clark will discuss key findings from these reports—including a brand new analysis focused on younger Americans' reading preferences and library use habits. The session also will explore immediate practical implications for U.S. public libraries.
Lee Rainie will give the keynote presentation on "Learning in the Digital Age: Where Libraries Fit In." Lee will discuss the way people use e-book readers and tablet computers and how those devices are fitting into users' digital lives. He will describe how three revolutions in digital technology – in broadband, mobile connectivity, and social media – have created a new social operating system that he calls "networked individualism." He will use the Project's latest findings to help describe how librarians can serve the new educational needs of networked individuals.
Lee Rainie, Director of the Pew Research Center’s Internet & American Life Project, will share findings from a new report on e-book lending at libraries. He will also discuss other research about the rise of e-books, their impact on people’s reading habits, and the way that library patrons are hoping to avail themselves of e-book borrowing. Finally, he will explore general reading trends and describe the next steps in the Project’s ongoing research about the evolving role of libraries.
Mary Madden and Kathryn Zickuhr presented "Public libraries in the digital age" to the Chief Offices of State Library Agencies at their spring meeting. They presented findings on the rise of e-reading, including reading-device ownership and the general reading habits/preferences of Americans.
Lee Rainie, the Project Director, describes the findings from the nationally representative survey that asked Americans what types of services they value in their libraries and what additional services they would like their libraries to offer.
With 2017 just around the corner; what are we looking forward to? Will self-driving cars be a thing? Would we finally get AI’s? Join Brian Pichman from the Evolve Project as he takes you on a journey of what the future of technology may be.
Emerging technology trends for libraries for 2017David King
Technology has changed the face of libraries, and is continuing to change how we work and how we deliver services to customers. This workshop introduces emerging technology trends and shows how those trends are reshaping library services. Examples are provided of how to incorporate these evolving trends into libraries. Attendees learn what trends to look for, find out the difference between a technology trend and a fad, and get ideas on how their library can respond to technology as it emerges.
Levine-Clark, Michael, “E-Resources in Academic Libraries: Trends, Strategies...Michael Levine-Clark
Levine-Clark, Michael, “E-Resources in Academic Libraries: Trends, Strategies, Possibilities,” Sharjah International Book Fair/American Library Association Library Conference, Sharjah, UAE, November 12, 2014.
My Presentation of Graduation Project
'Library Management System'
using vb.net 2008 and sql server 2008
2013
CS & IT department
faculty of Science
Portsaid Univeristy
Technology has changed the face of libraries, and is continuing to change how we work and how we deliver services to customers. This workshop introduces emerging technology trends, and how those trends are reshaping library services. Examples are provided of how to incorporate these emerging trends into libraries. Attendees learn what trends to look for, the difference between a technology trend and a fad, and get ideas on how their library can respond to emerging technology.
Lee Rainie, Director of the Pew Research Center Internet Project, runs through the seven questions libraries need to address as they consider future services and their role for their patrons and communities. He describes how project research about the changing role of technology in people’s lives affects the kinds of issues librarians need to address as they experience the disruptions of technology change.
The Changing World of Libraries: Lee Rainie, Director of the Pew Research Center’s Internet & American Life Project, will discuss the Project’s latest research about how people use technology and how people use libraries. He will discuss the implications of this work for libraries.
Lee Rainie spoke at the Council on Foundations Annual Conference at a session titled "Philanthropy and the Digital Public Dialogue." Joined by representatives from the Center for Digital Information and other experts in the field, he discussed how advances in digital technology, rapid changes in how citizens access and engage with news and information, and the continued reshaping of the traditional media are dramatically altering the environment in which foundations operate.
Director Lee Rainie gave a keynote at the NFAIS annual conference about the way the internet and mobile connectivity have transformed the worlds of networked individuals. He discussed how normal life has changed in the past decade because of three revolutions in technology: 1) the spread of broadband; 2) the rise of mobile connectivity; and 3) the emergence of technological social networks. He will discuss trends and likely future developments in technology that will shape the way people learn, share, and create information.
Are you checking email or tweeting or texting as you read this session description? Today, many of us are hyper-connected through the web, mobile technologies and social media.
Aaron Smith will share the Pew Internet Project’s most recent data on the constantly shifting digital ecosystem in the U.S. and highlight some major trends that have emerged since the project’s inception in 1999.
Lee Rainie will present a keynote discussion on networked learning at the The Free Learning 2.0 Conference on August 22. The conference is "a unique chance to participate in a global conversation on rethinking teaching and learning in the age of the Internet."
Networked Consumers: How networked and how important?Jim Jansen
The Professors Institute, a one and a half day conference for mid-Atlantic college and university professors of marketing and communications. It is hosted by the Direct Marketing Association of Washington Educational Foundation, a nonprofit foundation whose mission is to educate local professors on direct and interactive marketing so as to encourage students to enter the direct marketing industry.
Examining more than a decade of data on the social impact of technology in America, Pew Internet Research Analyst Kathryn Zickuhr discussed the patterns and trends shaping the new messaging realities of the digital age at the WSU Elliott School of Communications’ annual Comm Week conference.
Lee Rainie, Director of the Pew Research Center’s Internet & American Life Project, will discuss the Project’s latest research about how people use technology and how people use libraries. He will discuss the implications of this work for libraries.
As librarians, we communicate with our users, staff, C-Level, patrons, and each other every day with a myriad of technological devices, languages, infographics, styles and tones. Why does it feel like we are all talking at cross-purposes? Whether communicating your value to a VIP or just trying to stay in touch with your multi-generational staff, speaking across cultures, generations and technology platforms while still adhering to the strategic goals of your library and parent organization, can be formidable. This workshop will present a variety of different communication challenges (either generational, intercultural or via technology) and will look at methods to strategically navigate them to get your message across. It will also help you hear and understand the communications and motivations of others more effectively.
Similar to Libraries Transformed:Research on the changing role of libraries (20)
Lee Rainie, Director of Internet and Technology Research at the Pew Research Center, presented this material on October 29, 2020 to scholars, policy makers and civil society advocates convened by New York University’s Governance Lab (GovLab). He described findings from two canvassings of hundreds of technology and democracy experts that captured their views about the future of democracy and the future of social and civic innovation by the year 2030. Among other subjects, the experts looked at the impact of misinformation, “techlash” and trust in government institutions.
Lee Rainie, Director of Internet and Technology Research at the Pew Research Center, presented this material on October 14, 2020 at a gathering sponsored by the International Institute of Communications. He described the most recent Center public opinion surveys since mid-March, covering the impact of the COVID-19 outbreak, racial justice protests that began in the summer, and the final stages of the 2020 presidential election campaign. He particularly examined how and why people are using the internet in the midst of multiple national crises and their concerns about digital divide and homework gap issues. And he covered how the Center has researched the impact of misinformation in recent years.
Lee Rainie, director of internet and technology research, presented a synthesis of the Pew Research Center’s growing explorations of issues related to trust, facts and democracy at a forum hosted by the International Institute of Communications on December 5, 2018. His presentation covered Center findings related to declining trust in institutions, increasing challenges tied to misinformation and the ways in which concerns about trust and truth are linked to public attitudes about democracy.
Lee Rainie, Director of Internet and Technology research, spoke about the skills requirements for jobs in the future at the International Telecommunications Union’s “capacity building symposium” for digital technologies. He discussed the changing structure of jobs and the broad labor force and the attitudes of Americans about the likely changes that robots, artificial intelligence (AI) and other advances in digital life will create in workplaces. The session took place in Santo Domingo on June 18, 2018.
Lee Rainie, director of Internet and Technology research at the Pew Research Center, gave the Holmes Distinguished Lecture at Colorado State University on April 13, 2018. He discussed the research the Center conducted with Elon University’s Imagining the Internet Center about the future of the internet and the way digital technologies will spread to become the “internet of everywhere” and “artificial intelligence” everywhere. He also explored the ways in which experts say this will create improvements in people’s lives and the new challenges – including privacy, digital divides, anti-social behavior and stress tests for how human social and political systems adapt.
Lee Rainie, director of internet and technology research at Pew Research Center, discussed recent findings about the prevalence and impact of online harassment at the Cyber Health and Safety Virtual Summit: 41% of American adults have been harassed online and 66% have witnessed harassment. The findings come from the Center’s recent report on these issues.
Lee Rainie, director of internet and technology research at Pew Research Center, presented these findings at the International Monetary Fund/World Bank’s Youth Dialogue and its program, “A World Without Work?” The findings tie to several pieces of research at the Center, including reports on the state of American jobs, automation in everyday life, and the future of jobs training programs.
Lee Rainie, director of Internet, Science and Technology research at the Pew Research Center, described the Center’s research about public views related to facts and trust after the 2016 election at UPCEA's “Summit on Online Leadership.” He explored how education is affected as students face challenges finding and using knowledge. In addition, he covered the Center’s latest research about how ubiquitous technology shapes the new information landscape for students.
Lee Rainie, director of Internet, Science and Technology Research at the Pew Research Center, spoke on May 10, 2017 to the American Bar Association’s Section of Science and Technology Law about the rise of the Internet of Things and its implications for privacy and cybersecurity. The velocity of change today is remarkable and increasingly challenging to navigate. Rainie discussed Pew Research Center’s reports about “Digital Life in 2025” and “The Internet of Things Will Thrive by 2025,” which present the views of hundreds of “technology builders and analysts” on the future of the internet. He also highlighted the implications of the Center’s reports on “Americans and Cybersecurity” and “What the Public Knows about Cybersecurity.”
Lee Rainie, director of Internet, Science and Technology research at the Pew Research Center, discussed the Center's latest findings at the Mid-Atlantic Marketing Summit in Washington. He talked about how people use social media, how they think about news in the Trump Era, how they try to establish and act on trust and where they turn for expertise in a period where so much information is contested.
Lee Rainie, director of Internet, Science and Technology research at the Pew Research Center, discussed his group’s latest findings about the role of libraries and librarians on April 3 at Innovative Users Group conference. The latest work shows that many people struggle to find the most trustworthy information and they express a clear hope that librarians can help them. He explored recent research about how people are becoming “lifelong learners” and that library services are an element of how they hope to stay relevant in their jobs, as well as find ways to enrich their lives. He drew on Pew Research Center studies about the information and media sources people use and how they decide what to trust.
Lee Rainie, director of Internet, Science and Technology research at the Pew Research Center, presented at the Computers in Libraries 2017 conference on March 30 new findings about how people have shifted to the mindset of lifelong learners and the implications of that for librarians. He discussed how people’s disposition towards information and knowledge – are they engaged or are they wary? – shapes how they use library resources. He also discussed future technology trends and how librarians will have to adjust to them.
Lee Rainie, director of internet, science and technology research at Pew Research Center, gave this speech at Flagler College in St. Augustine, Florida on Feb. 16, 2017, about the new age of politics and media. He described what Donald Trump's campaign and the dawn of the Trump presidency have taught us about the historic shifts in politics and media that have occurred in the last generation.
Lee Rainie, director of Internet, Science and Technology research at the Pew Research Center, discussed the Center’s latest findings on digital divides based a survey conducted from Sept. 29 to Nov. 6, 2016. The presentation was to the board of Feeding America. Rainie looked at differences tied to internet access, home broadband ownership, and smartphone ownership by several demographic measures, including household income, educational attainment, race and ethnicity, age, and community type. He also discussed the Center’s research related to “digital readiness gaps” among technology users.
Lee Rainie, Director of Internet, Science, and Technology research at the Pew Research Center, presented this material on December 12, 2016 to a working group at the National Academy of Sciences. The group is exploring how to think about creating an academic discipline around "data science."
Lee Rainie, director of Internet, Science and Technology research at the Pew Research Center, presented the Center’s latest findings about the use of digital technology and its future at the Federal Reserve Board’s Editors and Designers conference in Philadelphia on October 6, 2016. During the keynote he discussed the impact of social media, collaboration, and future trends in technology with a special focus on the issues tied to security and reputational risk that face the Federal Reserve System. He described how the Center’s research can help communicators:
-Disseminate their messages across multiple digital and traditional media channels
-Engage their audience and encourage amateur evangelism
-Assess the impact of their outreach and observe challenges to their material
-Think like long a long-tail organization that also has real-time immediacy
Lee Rainie, director of Internet, Science and Technology Research at the Pew Research Center will cover the latest findings of the center’s public opinion polling about Americans use of libraries and their feelings about the role that libraries play in their lives and in their communities at the American Library Association Conference in Orlando. The new findings will cover the latest library-usage trends, book-reading trends, and insights into the ways more and more Americans hope libraries will offer community-oriented and educational services.
Lee Rainie will present findings from Pew Research Center’s report titled "The Internet of Things Will Thrive by 2025" to the American Bar Association Section of Science & Technology law on March 30, 2016. The report presents the views of hundreds of “technology builders and analysts” on the question of whether Internet of Things will have widespread and beneficial effects on the everyday lives of the public.
Innovation and technology go hand in hand in developing the vision and strategy for the business solutions these leaders employ to engage current and new customers (boomers and beyond), and to establish new business models. Explore the best practices in innovation that drive new revenue generation. How is innovation affected by the adoption of technology by older consumers? Lee Rainie and Andrew Perrin present what works and what doesn’t when innovating in large public and nonprofit organizations at the Boomer Summit in Washington.
More from Pew Research Center's Internet & American Life Project (20)
Technology Adoption by Baby Boomers (and everybody else)
Libraries Transformed:Research on the changing role of libraries
1. Libraries Transformed
Research on the changing role of libraries
Lee Rainie
Director
Pew Research Center’s Internet & American Life Project
Presented to: Internet Librarian
October 23, 2012
2. What is the Pew Internet Project?
A comprehensive and groundbreaking new report
Number Of Users
released Monday by the Pew Research Center’s
Internet and American Life Project has found that
Who Actually
only“As itusers of Facebook derive pleasure of any
.... four turns out, the vast majority of human
kind from the to become depressed when they
beings tend popular social networking website.
Enjoy Facebook
see the past five the report, the life summarized
According to years of their remainder of
the 950 million people registered with Facebook,
Down To 4
right there in front of them in a sad little
despite using the site on a regular basis, take no
timeline,” said lead researcher John Elliott.
joy in doing so, and in fact feel a profound sense
of hopelessness and despair immediately upon
logging in…
4. Networked creators and curators (among internet users)
• 69% are social networking site users
• 59% share photos and videos
• 46% creators; 41% curators
• 37% contribute rankings and ratings
• 33% create content tags
• 30% share personal creations
• 26% post comments on sites and blogs
• 16% use Twitter
• 14% are bloggers
• 18% (of smartphone owners) share their locations;
74% get location info and do location sharing
5. Revolution 2: Mobile – 89% of adults
331.6
Total U.S.
population:
315.5 million
2011
6. Apps > 50% of adults
50%
% of cell owners who have 43%
40% downloaded apps 38%
30%
29%
22%
20%
10%
0%
Sept 2009 May 2010 August 2011 April 2012
7. Digital Revolution 3
Social networking – 59% of all adults
18-29 30-49 50-64 65+
100%
86% 87% 92%
% of internet users
80%
76%
67%
68% 73%
60%
61%
49% 48% 49% 57%
40%
47%
25% 29%
25% 38%
20% 26%
9% 8% 11%
7% 4% 13%
6% 7%
0%
2005 2006
1% 2007 2008 2009 2010 2011 2012
8. Rise of e-reading devices
>One third of adults own at least one device
Ebook reader Tablet
30%
25%
22%
20% 19% 19%
12%
10% 10%
10%
8%
6%
5% 5%
4% 4%
3% 3%
2%
0%
Apr-09 Sep-09 May-10 Sep-10 Nov-10 May-11 Dec-11 Jan-12 Aug-12
9. About our libraries research
• Goal: To study the changing role of public
libraries and library users in the digital age
• Funded by a three-year grant from the Bill &
Melinda Gates Foundation
libraries.pewinternet.org
10. First report: The rise of e-reading
http://libraries.pewinternet.org/2012/04/04/the-rise-of-e-reading/
21% of American
adults read an e-book
in the last year
68% read a print book
11% listened to an
audiobook
30% of e-content
readers say they are
reading more now
11. The book format used by readers on
any given day is changing
% of adult book readers (age 18+) using this format on an average day, as
of June 2010 and December 2011
100% 95%
90% 84%
80%
70%
60%
50%
40%
30%
20% 15%
10% 4% 4% 4%
0%
Print book E-book Audiobook
Jun-10 Dec-11
12. Who are the readers behind the screens?
Readers of e-books are more likely
than other readers to be:
• Under age 50
• College educated
• Living in households earning $50K+
Other key characteristics:
• They read more books, more often,
and for a wider range of reasons
• More likely to buy than borrow
13. How e-readers read their e-books
% of e-book readers who read an e-book in the past
12 months on these devices
50%
40%
42% 41%
30%
29%
20% 23%
10%
0%
On a cell phone On a computer On an e-book On a tablet
reader computer
14. How device owners read their e-books
% of owners of each device who read e-books on that device
100%
90%
93%
80%
81%
70%
60%
50%
40% 46%
30%
20%
29%
10%
0%
On a cell phone* On a desktop or On an e-reader* On a tablet*
laptop*
* = among people who own that device
15. Which is better for these purposes, a printed
book or an e-book?
% of Americans 16+ who have read both e-books and print books in the last 12 months
Printed books E-books
100%
81% 83%
80% 73%
69%
60% 53%
43% 45%
40% 35%
25%
19%
20% 13%
9%
0%
Reading with a Sharing books Reading books in Having a wide Reading while Being able to get
child with other bed selection to traveling or a book quickly
people choose from commuting
16.
17. Reading pleasures by the number
• 26% of those who had read a book in the past 12 months said that
what they enjoyed most was learning, gaining knowledge, and
discovering information
• 15% cited the pleasures of escaping reality, becoming immersed in
another world, enjoyment they got from using their imaginations.
• 12% said they liked the entertainment value of reading, the drama
of good stories, the suspense of watching a good plot unfold.
• 12% said they enjoyed relaxing while reading and having quiet time.
• 6% liked the variety of topics
• 4% said they enjoy finding spiritual enrichment, expanding
worldview
• 3% said they like being mentally challenged by books
• 2% cited the physical properties of books
18. Second report: E-book borrowing
http://libraries.pewinternet.org/2012/06/22/libraries-patrons-and-e-books/
12% of e-book readers (4% of
general pop.) have borrowed
e-book from library in last
year
Non-borrowers are unaware
they can borrow e-books!!!
Non-borrowers are open to
coaching/tech support
Borrowers are buyers, too
19. 62% of non-borrowers don’t know
about e-borrowing option
• 58% of all library card holders do not know.
• 55% of all those who say the library is “very
important” to them do not know.
• 53% of all tablet computer owners do not
know.
• 48% of all owners of e-book reading devices
do not know.
• 47% of all those who read an e-book in the
past year do not know.
20. How is selection?
% of e-book borrowers
Excellent Very good Good
Fair Poor Don’t know
16 18 32 23 4 8
0 20 40 60 80 100
21. Problems with borrowing process
% of e-borrowers
Yes No Don’t know
It was not compatible 18% 80% 3%
with your e-reader
There was a waiting list 52% 46% 3%
The library did not carry it 56% 39% 5%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
22. Open to library coaching/tech support
% of non-borrowers
Very likely Somewhat likely Not too likely Not at all likely
Classes or instruction on how to 32%
use handheld reading devices like 11 21 19 47
e-readers & tablet computers
32%
Classes on how to download
library e-books to handheld devices 12 20 19 47
E-book readers already loaded 46%
with the book you want to read 18 28 15 37
0 10 20 30 40 50 60 70 80 90 100
23. Where people get recommendations
Library card holder No card
100%
80% 75%
60%
51%
40%
38%
28% 28% 28%
20% 16%
7%
0%
Family, friends, Online bookstore/ Bookstore staff A librarian/
co-workers website library website
24. Last book you read?
Library card holder No card
60%
50%
50% 47%
40%
30%
29%
20% 20%
20%
14%
12%
10%
4%
0%
Purchased it Borrowed from Borrowed from Some other way
family/friend library
25. Library card holders vs. fans
58% ages 16+ are card holders 65% ages 16+ say “important”
• Women • Women
• Whites • African-Americans
• Higher HH income • Hispanics
• Higher educational • Lower HH income
attainment • Educ. attainment is
• Non-rural less predictive
• Parents of minors • Non-rural
• Parents of minors
26. 9 takeaways for librarians
1. E-reading is taking off because e-
reading gadgets are taking off
2. The gadget doesn’t make the
reader, but it may change the
reader
3. E-book readers are reading
omnivores (and probably
influencers)
4. E-book readers are not platform
snobs AND they like different
platforms for different purposes
27. 9 takeaways for librarians
5. Library users are not always the
same as library fans
6. E-book borrowing has foothold –
and whopping upside
7. Library users are book buyers
8. Library borrowing patterns are
changing
9. Collections are changing
28. Third report: Young readers
http://libraries.pewinternet.org/2012/10/23/younger-americans-reading-and-library-habits/
83% of those ages 16-29 read
book in past year
40% of them are reading more
in the age of digital content
Read e-books on phones and
computers more than e-book
readers and tablets
60% visited library in past year
3 sub-cohorts – high schoolers,
college age, early career
29. How many books Americans read
Among book readers, the mean and median number of
books each group read in the past 12 months, among all
Americans ages 16 and older
Mean number of
Median
books read
(midpoint)
(average)
All those 16 and older 17 8
Ages 16-17 (n=144) 18 10
Ages 18-24 (n=298) 17 7
Ages 25-29 (n=186) 17 6
Ages 30-39 (n=434) 14 6
Ages 40-49 (n=449) 15 6
Ages 50-64 (n=804) 18 8
Ages 65+ (n=622) 23 12
31. Young readers are instrumental readers
Ages 16-29 (n=628) Ages 30+ (n=2,309)
90%
80%
81% 81% 79% 81%
70% 76% 73% 73%
60%
50%
49%
40%
30%
20%
10%
0%
Read for Read for pleasure Read to keep up Read to research
work/school with current topics of interest
events
32. Young e-book readers read on all kinds of devices
60% Ages 16-29 (n=166) Ages 30+ (n=621)
55%
50%
46%
40%
41%
38%
30%
25% 26%
20% 23%
16%
10%
0%
Cell phone Desktop or laptop E-reader Tablet
33. Used library in past year
80%
70%
72%
60%
58% 57% 59%
50% 54% 56%
49%
40%
30%
20%
10%
0%
16-17 18-24 25-29 30-39 40-49 50-64 65+
(n=144) (n=298) (n=186) (n=434) (n=449) (n=804) (n=622)
35. How important is the library?
Total important Total not important
Ages 16-17 (n=144) 54% 45%
Ages 18-24 (n=298) 63% 37%
Ages 25-29 (n=186) 74% 26%
Ages 30-39 (n=434) 72% 28%
Ages 40-49 (n=449) 74% 25%
Ages 50-64 (n=804) 68% 31%
Ages 65+ (n=622) 67% 29%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
36. Forthcoming: Library services
National survey and focus
groups with patrons and
librarians
If you want to participate,
email me at:
Lrainie@pewinternet.org
37. 11 early insights
1. Meta-question among librarians: Should we
try to be all things to all people or do a few
things really well?
2. Libraries are widely appreciated for their
meaning to their communities / more than
personal value
• But makeovers are warranted – “elitist”
“stressed” “behind desk ‘walls’”
3. Libraries still equal “books” to many patrons
• E-book situation is still an uncertainty and in flux
38. 11 early insights
4. Many, many are unaware of the array of services
libraries offer, including their website material
• … and they stress the need for better marketing
5. Parents of minor children have the strongest
feelings and fondest memories AND hope for
life-lessons for their kids
• “You never have to say no to your kids at a library”
6. Technology is as important a service as book
lending
• Jobs applications and searches are big new feature
39. 11 early insights
7. Libraries are being judged in comparison to
other services and offerings in the world
• Genius bars, Amazon recommendations, personal
shoppers
8. Amenities and atmosphere matter – segmenting
spaces is appealing
9. People would really appreciate coordination
with other local institutions
10.A surprisingly big chunk of Americans are totally
disconnected from the library
40. Insight 11: You’re on your own
inventing the future
Robert Dawson photography - Library Road Trip
http://www.robertdawson.com/pages/1/Public%20Library%3a%20An%20American%20Commons/Public%20Library%3a%20An%20American%20Commons
/