Broadband: From Federal Perspectives to Local Impact


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Director Lee Rainie's keynote address at the Missouri Broadband Summit. More:

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  • Black/Hispanic adults are especially responsive to the negative impacts of a lack of broadband—especially when it comes to job/career opportunities, gov’t and health information and keeping up with happenings in their local community.
  • Social networking use among internet users ages 50 and older has nearly doubled—from 22% to 42% over the past year. Looking at adults ages 65 and older who have high-speed internet connections at home, 72% say they use the internet on a typical day. That compares with 77% of broadband users ages 50-64, 84% of those ages 30-49 and 86% of those ages 18-29.
  • In its first year, the Missouri Virtual Instruction Program showed significantly improved achievement for its students compared with the same students’ achievement in the same subject the previous year; greater percentages of these students scored 3 or higher on AP exams than their peers.
  • Broadband: From Federal Perspectives to Local Impact

    1. 1. Broadband From Federal Perspectives to Local Impact Missouri Broadband Summit October 27, 2010 Jefferson City Lee Rainie: Director, Pew Internet Project
    2. 2. Internet and Broadband Revolution
    3. 4. 70% 66%
    4. 5. Year-to-year % change in broadband adoption 10/5/2010 Trends in Home Broadband Adoption Source: Pew Internet Project, May 2010 tracking survey
    5. 7. Demographic factors correlated w/ broadband adoption Source: Pew Internet Project, April 2009 tracking survey 10/5/2010 Trends in Home Broadband Adoption Positive correlation (in order of importance) Negative correlation (in order of importance) Household income of $75,000 or more per year Having high school degree or less College degree Senior citizen (age 65+) Parent with minor child at home Rural resident Married or living with partner Disabled Employed full time African-American
    6. 9. Wireless Revolution
    7. 10. Cell phone owners – 85% adults 96% 90% 85% 58%
    8. 11. Mobile internet connectors – 57% adults 62% 59% 55%
    9. 12. New cell and wireless realities <ul><li>More than 2/3 of adults and 3/4 of teens use the cloud </li></ul><ul><li>Web vs. apps struggle: 35% have apps; 24% use apps </li></ul><ul><li>Features used by cell owners </li></ul><ul><ul><li>76% take pictures </li></ul></ul><ul><ul><li>74% are texters (text overtakes talk in frequency in 2009) </li></ul></ul><ul><ul><li>39% browse internet </li></ul></ul><ul><ul><li>34% are email users </li></ul></ul><ul><ul><li>34% record videos </li></ul></ul><ul><ul><li>34% play games </li></ul></ul><ul><ul><li>33% play music </li></ul></ul><ul><ul><li>30% are IM-ers </li></ul></ul><ul><ul><li>7% participate in video calls </li></ul></ul>
    10. 13. Digital divides shrink <ul><li>34% of Americans have used the internet on handheld </li></ul><ul><ul><li>Among all non-adopters, 14% have accessed internet on cell </li></ul></ul><ul><ul><li>Among African American non-adopters, 20% have done this </li></ul></ul><ul><ul><li>Among Hispanic non-adopters, 25% have done this </li></ul></ul>
    11. 14. Social Networking Revolution
    12. 16. How do you convince non-users to adopt broadband?
    13. 17. By the numbers: Who’s not online? Source: Pew Internet Project, May 2010 tracking survey 10/5/2010 Trends in Home Broadband Adoption 21% … of American adults are not online 34% … have some past or current contact w/ internet 10% … want to use the internet in the future 61% … would need assistance getting online
    14. 19. Relevance & digital literacy are primary factors for not going online Source: Pew Internet Project, May 2010 tracking survey 10/5/2010 Trends in Home Broadband Adoption
    15. 20. The “value” proposition: Jobs + continuing education 10/5/2010 Jobs Health Learning Govt. News My community Source: Pew Internet Project, May 2010 tracking survey
    16. 25. Social media as a “hook” for seniors <ul><li>Older adults are among the most resistant, but once converted they often come to see broadband as an everyday utility </li></ul><ul><li>Renewed connections can provide a support network for people nearing retirement or beginning a new career </li></ul><ul><li>Those with a chronic disease are especially likely to reach out for support online </li></ul><ul><li>Social media bridges generational gaps and provides a shared space for interactions </li></ul>10/5/2010 Trends in Home Broadband Adoption
    17. 26. National purposes paradox: Great apps, not much outcomes evidence <ul><li>Health care </li></ul><ul><li>Education </li></ul><ul><li>Energy and the environment </li></ul><ul><li>Economic opportunity </li></ul><ul><li>Government services </li></ul><ul><li>Civic engagement </li></ul><ul><li>Public safety </li></ul>
    18. 27. Thank you!