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YALSA Preconference: Promoting Teen Reading with Web 2.0 Tools

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Associate Director of Research Kristen Purcell gives an overview of teen online behavior in this talk to the You Adult Library Services Association.

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YALSA Preconference: Promoting Teen Reading with Web 2.0 Tools

  1. 1. Teens, the Internet, and Communication Technology A Pew Internet guide to online teens Kristen Purcell Pew Internet & American Life Project YALSA Pre-Conference June 25, 2010 Washington, DC
  2. 2. Methods <ul><li>800 teens ages 12 to 17 and a parent or guardian were contacted by landline or cellular telephone in a nationally representative RDD survey conducted from June to September 2009 </li></ul><ul><li>9 focus groups in four cities with middle and high school aged teens (ages 12-18) conducted in June and October 2009 </li></ul><ul><li>Joint project of the Pew Research Center’s Internet & American Life Project and the University of Michigan. </li></ul><ul><li>Data from adult surveys from Sept 2009 & January 2010 </li></ul>
  3. 3. What are teens really doing online? <ul><li>Commonly held beliefs about teens and technology: </li></ul><ul><li>All teens use the internet </li></ul><ul><li>Every teen has a cell phone…and all teens text unimaginably large numbers of messages a day </li></ul><ul><li>Teens have been supplanted by older adults on social networks </li></ul><ul><li>Teens love Twitter </li></ul><ul><li>Teens are active creators of content online </li></ul>
  4. 4. ALL TEENS USE THE INTERNET
  5. 8. Digital Diversity <ul><li>Teen internet access highest among teens with… </li></ul><ul><ul><li>White parents </li></ul></ul><ul><ul><li>College-educated parents </li></ul></ul><ul><ul><li>Annual household incomes above $50,000 </li></ul></ul><ul><li>Same pattern exists for high-speed access </li></ul><ul><ul><li>High-speed connection means greater engagement in online activities </li></ul></ul>
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  8. 11. EVERY TEEN HAS A CELL PHONE
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  11. 17. … AND TEENS SEND AND RECEIVE AN UNIMAGINABLY LARGE NUMBER OF TEXTS EVERY DAY
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  18. 24. TEENS HAVE BEEN SUPPLANTED BY ADULTS ON SOCIAL NETWORKS
  19. 27. TEENS LOVE TWITTER
  20. 28. Twitter
  21. 30. TEENS CREATE A SUBSTANTIAL AMOUNT OF CONTENT ONLINE
  22. 35. WHAT ARE TEENS REALLY DOING ONLINE?
  23. 36. Summary of Teen Online Activities <ul><li>73% of online teens use SNS (up 50%) </li></ul><ul><li>14% blog (down 50%) </li></ul><ul><li>8% use Twitter </li></ul><ul><li>8% visit online virtual worlds </li></ul><ul><li>38% share content online (steady) </li></ul><ul><li>21% remix content (steady) </li></ul><ul><li>62% get news about current events and politics </li></ul><ul><li>48% buy things online </li></ul><ul><li>31% get health, dieting, fitness info </li></ul><ul><li>17% get info about sensitive health topics </li></ul>
  24. 37. Trends in Teen Connectivity <ul><li>Not all teens are online – SES matters </li></ul><ul><li>Cell phones leapfrog connectivity roadblocks for low income, minority teens (and adults) </li></ul><ul><li>Changes suggest a move towards mobile internet access </li></ul><ul><li>Teens are not monolithic, a multi-pronged approach might be most effective </li></ul>
  25. 38. Thanks! Kristen Purcell http://www.pewinternet.org Twitter: @kristenpurcell

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