Broadband 101<br />The Internet, Technology and Innovation:<br />Overview and Outlook for 2011<br />Wednesday, February 16...
Broadband Primer<br />Hill Academy – Internet Innovation Alliance <br />February 16,  2011<br />Lee Rainie: Director, Pew ...
1 - Internet and Broadband Revolution<br />4<br />
70% <br />66% <br />
Broadband adoption by community type<br />
Year-to-year % change in broadband adoption<br />10/5/2010<br />8<br />Trends in Home Broadband Adoption<br />Source: Pew ...
The personal impact of broadband<br />Do more online activities<br />Spend more time online<br />Get more out of their onl...
Demographic factors correlated w/ broadband adoption<br />10/5/2010<br />11<br />Trends in Home Broadband Adoption<br />So...
2 - Wireless Connectivity Revolution<br />12<br />
Cell phone owners – 85% adults<br />96% <br />90% <br />85% <br />58% <br />Urban-84%    Suburban-86%    Rural-77%<br />
Mobile internet connectors – 57% adults<br />62% <br />59% <br />55% <br />Urban-60%    Suburban-60%    Rural-43%<br />
Digital divides shrink<br />34% of Americans have used the internet on handheld<br />Among all non-adopters, 14% have acce...
3 - Social Networking Revolution<br />16<br />
Urban-64%    Suburban-65%    Rural-49%<br />
How do you convince non-users to adopt broadband?<br />
By the numbers: Who’s not online?<br />Source: Pew Internet Project, May 2010 tracking survey<br />10/5/2010<br />19<br />...
Relevance & digital literacy are primary factors for not going online<br />Source: Pew Internet Project, May 2010 tracking...
The “value” proposition: Jobs + continuing education<br />Jobs <br />Health <br />Learning <br />Govt. <br />News <br />My...
Social media as a “hook” for seniors<br />Older adults are among the most resistant, but once converted they often come to...
National purposes paradox:Great apps, not much outcomes evidence<br />Health care<br />Education<br />Energy and the envir...
Broadband 101<br />The Internet, Technology and Innovation:<br />Overview and Outlook for 2011<br />Wednesday, February 16...
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IIA Broadband 101

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The Internet, Technology and Innovation: Overview and Outlook for 2011

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IIA Broadband 101

  1. 1. Broadband 101<br />The Internet, Technology and Innovation:<br />Overview and Outlook for 2011<br />Wednesday, February 16, 2011<br />
  2. 2. Broadband Primer<br />Hill Academy – Internet Innovation Alliance <br />February 16, 2011<br />Lee Rainie: Director, Pew Internet Project<br />Email: Lrainie@pewinternet.org<br />Office: 202-419-4500<br />
  3. 3.
  4. 4. 1 - Internet and Broadband Revolution<br />4<br />
  5. 5.
  6. 6. 70% <br />66% <br />
  7. 7. Broadband adoption by community type<br />
  8. 8. Year-to-year % change in broadband adoption<br />10/5/2010<br />8<br />Trends in Home Broadband Adoption<br />Source: Pew Internet Project, May 2010 tracking survey<br />
  9. 9. The personal impact of broadband<br />Do more online activities<br />Spend more time online<br />Get more out of their online experiences<br />The internet becomes a destination as video and other media experiences become richer<br />The internet becomes a communications and information “hub” built into the rhythms of everyday life<br />
  10. 10.
  11. 11. Demographic factors correlated w/ broadband adoption<br />10/5/2010<br />11<br />Trends in Home Broadband Adoption<br />Source: Pew Internet Project, April 2009 tracking survey<br />
  12. 12. 2 - Wireless Connectivity Revolution<br />12<br />
  13. 13. Cell phone owners – 85% adults<br />96% <br />90% <br />85% <br />58% <br />Urban-84% Suburban-86% Rural-77%<br />
  14. 14. Mobile internet connectors – 57% adults<br />62% <br />59% <br />55% <br />Urban-60% Suburban-60% Rural-43%<br />
  15. 15. Digital divides shrink<br />34% of Americans have used the internet on handheld<br />Among all non-adopters, 14% have accessed internet on cell<br />Among African American non-adopters, 20% have done this<br />Among Hispanic non-adopters, 25% have done this<br />
  16. 16. 3 - Social Networking Revolution<br />16<br />
  17. 17. Urban-64% Suburban-65% Rural-49%<br />
  18. 18. How do you convince non-users to adopt broadband?<br />
  19. 19. By the numbers: Who’s not online?<br />Source: Pew Internet Project, May 2010 tracking survey<br />10/5/2010<br />19<br />Trends in Home Broadband Adoption<br />
  20. 20. Relevance & digital literacy are primary factors for not going online<br />Source: Pew Internet Project, May 2010 tracking survey<br />10/5/2010<br />20<br />Trends in Home Broadband Adoption<br />
  21. 21. The “value” proposition: Jobs + continuing education<br />Jobs <br />Health <br />Learning <br />Govt. <br />News <br />My community <br />Source: Pew Internet Project, May 2010 tracking survey<br />10/5/2010<br />21<br />
  22. 22.
  23. 23.
  24. 24.
  25. 25. Social media as a “hook” for seniors<br />Older adults are among the most resistant, but once converted they often come to see broadband as an everyday utility<br />Renewed connections can provide a support network for people nearing retirement or beginning a new career<br />Those with a chronic disease are especially likely to reach out for support online<br />Social media bridges generational gaps and provides a shared space for interactions<br />10/5/2010<br />25<br />Trends in Home Broadband Adoption<br />
  26. 26. National purposes paradox:Great apps, not much outcomes evidence<br />Health care<br />Education<br />Energy and the environment<br />Economic opportunity<br />Government services<br />Civic engagement<br />Public safety<br />
  27. 27. Broadband 101<br />The Internet, Technology and Innovation:<br />Overview and Outlook for 2011<br />Wednesday, February 16, 2011<br />

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