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Social media and civic life Lee Rainie Pew Research Center’s Internet & American Life Project October 4, 2011 Email:  [ema...
Those who use social media for civic and political activity are… <ul><li>96% more likely than other internet users to part...
Digital Revolution 1 Internet (78%) and Broadband at home (61%) 64%  61%
Networked creators among internet users <ul><li>65% are social networking site users </li></ul><ul><li>55% share photos </...
New places for “transactions” % of internet users who did following in last 12 months: Look for info about a public policy...
Digital Revolution 2 Mobile – 84%
35% own smartphones Big jump in use of apps
26% of adults used cell phones for political purposes in 2010
Digital Revolution 3 Social networking – 50% of all adults
SNS and the social/civic world <ul><li>Social media users more tied to civic groups and their internet use bonds them more...
Mixed views on social media outreach 2/3/2011 Trends in Online Government
40% of internet users go online for data about government operations 2/3/2011 Trends in Online Government
A hint in Pew Internet data that the future might see more engaged, more diverse population interacting meaningfully with ...
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Social media and civic life

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Social media and civic life

  1. 1. Social media and civic life Lee Rainie Pew Research Center’s Internet & American Life Project October 4, 2011 Email: [email_address] Twitter: @lrainie
  2. 2. Those who use social media for civic and political activity are… <ul><li>96% more likely than other internet users to participate in offline civic activities </li></ul><ul><li>85% more likely to sign petitions </li></ul><ul><li>83% more likely to make pol. contributions </li></ul><ul><li>67% more likely to contact officials </li></ul><ul><li>47% more likely to belong to a civic group </li></ul><ul><li>By all measures happier with their communities and their government </li></ul>
  3. 3. Digital Revolution 1 Internet (78%) and Broadband at home (61%) 64% 61%
  4. 4. Networked creators among internet users <ul><li>65% are social networking site users </li></ul><ul><li>55% share photos </li></ul><ul><li>37% contribute rankings and ratings </li></ul><ul><li>33% create content tags </li></ul><ul><li>30% share personal creations </li></ul><ul><li>26% post comments on sites and blogs </li></ul><ul><li>15% have personal website </li></ul><ul><li>15% are content remixers </li></ul><ul><li>14% are bloggers </li></ul><ul><li>13% use Twitter </li></ul><ul><li>6% location services – 9% allow location awareness from social media – 23% maps etc. </li></ul>
  5. 5. New places for “transactions” % of internet users who did following in last 12 months: Look for info about a public policy or issue 48% Look up what services a government agency provides 46% Download government forms 41% Research official documents or statistics 35% Renew a driver’s license or auto registration 33% Get recreational or tourist info 30% Get advice/info about a health or safety issue 25% Apply for government benefits 23% Apply for a government job 19% Pay a fine 15% Apply for a recreational license 11%
  6. 6. Digital Revolution 2 Mobile – 84%
  7. 7. 35% own smartphones Big jump in use of apps
  8. 8. 26% of adults used cell phones for political purposes in 2010
  9. 9. Digital Revolution 3 Social networking – 50% of all adults
  10. 10. SNS and the social/civic world <ul><li>Social media users more tied to civic groups and their internet use bonds them more deeply to group activities </li></ul><ul><li>Facebook users more politically engaged </li></ul><ul><ul><li>Political participation, voting, mobilizing friends </li></ul></ul><ul><li>Facebook users more trusting </li></ul><ul><li>Facebook users have more close relationships </li></ul><ul><li>Facebook users get more social support </li></ul><ul><li>MySpace users more open to opposing views </li></ul>
  11. 11. Mixed views on social media outreach 2/3/2011 Trends in Online Government
  12. 12. 40% of internet users go online for data about government operations 2/3/2011 Trends in Online Government
  13. 13. A hint in Pew Internet data that the future might see more engaged, more diverse population interacting meaningfully with government
  14. 14. Social Media

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