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Digital Divides 2015
Lee Rainie
Director Internet, Science and Technology Research
9.22.15
Advisory Board to US Census Bur...
Non-partisan, independent, non-advocacy, no policy
positions
September 21, 2015 www.pewresearch.org 3
Household income
September 21, 2015 4www.pewresearch.org
Internet users by household income (Pew Research 2015)
87
78
87 94 97 98 97
0
10
2...
September 21, 2015 5www.pewresearch.org
Internet users over time by household income (Pew
Research)
34
36
39
41
44
48
52
5...
September 21, 2015 6www.pewresearch.org
Mobile connectors by household income (Pew Research 2015)
92
87 90
96 96 98 100
68...
September 21, 2015 www.pewresearch.org 7
Internet user households by household income (Census Bureau 2013)
79
48.5
69
84.9...
September 21, 2015 www.pewresearch.org 8
Educational attainment
September 21, 2015 9www.pewresearch.org
Internet users by education (Pew Research 2015)
87
68
77
93 97
0
10
20
30
40
50
60...
September 21, 2015 10www.pewresearch.org
Internet users over time by education (Pew Research)
78
81
83
85 86
88
91 92 93 9...
September 21, 2015 11www.pewresearch.org
Mobile connectors by education (Pew Research 2015)
92
86 89
94 95
68
41
56
75
81
...
September 21, 2015 www.pewresearch.org 12
Internet user households by educational attainment (Census Bureau
2013)
79
53.7
...
September 21, 2015 www.pewresearch.org 13
Race and ethnicity
September 21, 2015 14www.pewresearch.org
Internet users by race/ethnicity (Pew Research 2015)
87 87 84 84
0
10
20
30
40
50...
September 21, 2015 15www.pewresearch.org
Internet users by race/ethnicity over time (Pew Research)
53
57
60
63
65
68
72
75...
September 21, 2015 16www.pewresearch.org
Mobile connectors by race/ethnicity (Pew Research 2015)
92 91 92 93
68 66 68 64
0...
September 21, 2015 www.pewresearch.org 17
Internet user households by race/ethnicity (Census Bureau 2013)
74.4 77.4
86.6
6...
September 21, 2015 www.pewresearch.org 18
Age
September 21, 2015 19www.pewresearch.org
Internet use by age (Pew Research 2015)
87
97 97
80
65
0
10
20
30
40
50
60
70
80
...
September 21, 2015 20www.pewresearch.org
Internet use by age over time (Pew Research)
70
72
76
78 77
82
86
89 89
92 92
94
...
September 21, 2015 21www.pewresearch.org
Mobile connectors by age (Pew Research 2015)
92
98 96 93
76
68
86 83
58
30
0
10
2...
September 21, 2015 22www.pewresearch.org
79 81.2 81.2 83.3 80.6
64.3
0
10
20
30
40
50
60
70
80
90
100
All adults 0-17 18-3...
September 21, 2015 Census Bureau 23
September 21, 2015 www.pewresearch.org 24
Community type
September 21, 2015 25www.pewresearch.org
Internet use by community type (Pew Research 2015)
87 89 89
75
0
20
40
60
80
100
...
September 21, 2015 26www.pewresearch.org
Internet use by community type over time (Pew Research)
53
55
61
64 65
68
71
75 7...
September 21, 2015 27www.pewresearch.org
Mobile connectors by community type (Pew Research
2015)
92 94 94
83
68
76 75
62
0...
September 21, 2015 Census Bureau 28
Disability and language preference (Pew Research)
54%
41%
81%
69%
0%
20%
40%
60%
80%
100%
Use internet Broadband at
home
T...
Reasons why they don’t use internet
Just not interested 21%
Don’t have a computer 13
Too difficult/frustrating 10
Don’t kn...
Most newcomers would need assistance
Would need
someone to
help me
63%
Know enough
to go online
on my own
17%
Would not
wa...
Thank you!
9/21/2015 32
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Digital Divides 2015

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Lee Rainie, Director of Internet Science and Technology research, details the digital divide among Americans' internet usage to the the U.S. Census Bureau's National Advisory Committee on Racial, Ethnic, and Other Populations.

Published in: Internet
  • Great info--thanks for sharing! There seems to be a discrepancy between slides 14 and 15. In slide 14, it says the percent of Black and Hispanic users is 84 in 2015. Yet, on slide 15, it says the percentages are 79 and 81, respectively. Could you confirm which data is accurate?
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Digital Divides 2015

  1. 1. Digital Divides 2015 Lee Rainie Director Internet, Science and Technology Research 9.22.15 Advisory Board to US Census Bureau – Hard to Count Populations
  2. 2. Non-partisan, independent, non-advocacy, no policy positions
  3. 3. September 21, 2015 www.pewresearch.org 3 Household income
  4. 4. September 21, 2015 4www.pewresearch.org Internet users by household income (Pew Research 2015) 87 78 87 94 97 98 97 0 10 20 30 40 50 60 70 80 90 100 All adults <$30K $30K-$50K $50K-75K $75K-$100K $100K-$150K >$150K
  5. 5. September 21, 2015 5www.pewresearch.org Internet users over time by household income (Pew Research) 34 36 39 41 44 48 52 58 54 60 61 64 71 72 74 74 58 60 64 66 68 71 75 74 78 79 80 85 87 86 86 89 72 75 76 81 83 85 86 86 88 92 88 90 93 93 93 96 81 84 85 87 88 91 92 93 95 95 95 97 97 97 96 97 0 20 40 60 80 100 2000 2005 2010 2015 Less than $30K $30K-$49,999 $50K-$74,999 $75K+ %
  6. 6. September 21, 2015 6www.pewresearch.org Mobile connectors by household income (Pew Research 2015) 92 87 90 96 96 98 100 68 52 69 76 81 89 94 0 10 20 30 40 50 60 70 80 90 100 All adults <$30K $30K-$50K $50K-75K $75K-$100K $100K-$150K >$150K All cell owners Smartphone owners
  7. 7. September 21, 2015 www.pewresearch.org 7 Internet user households by household income (Census Bureau 2013) 79 48.5 69 84.9 92.7 94.9 0 10 20 30 40 50 60 70 80 90 100 All adults <$25K $25K-$50K $50K-$100K $100K-$150K $150K+
  8. 8. September 21, 2015 www.pewresearch.org 8 Educational attainment
  9. 9. September 21, 2015 9www.pewresearch.org Internet users by education (Pew Research 2015) 87 68 77 93 97 0 10 20 30 40 50 60 70 80 90 100 All adults < High school HS diploma Some college College degree+
  10. 10. September 21, 2015 10www.pewresearch.org Internet users over time by education (Pew Research) 78 81 83 85 86 88 91 92 93 94 93 94 96 96 96 95 67 68 73 75 76 79 83 85 86 87 87 89 91 92 91 90 40 43 48 51 53 57 61 65 65 68 67 72 75 76 76 79 19 21 24 25 27 30 37 40 38 40 41 50 55 60 55 68 0 20 40 60 80 100 2000 2005 2010 2015 College+ Some college HS grad Less than HS %
  11. 11. September 21, 2015 11www.pewresearch.org Mobile connectors by education (Pew Research 2015) 92 86 89 94 95 68 41 56 75 81 0 10 20 30 40 50 60 70 80 90 100 All adults < High school HS diploma Some college College degree+ All cell owners Smartphone owners
  12. 12. September 21, 2015 www.pewresearch.org 12 Internet user households by educational attainment (Census Bureau 2013) 79 53.7 69.7 82.4 90.8 0 10 20 30 40 50 60 70 80 90 100 All adults < High school HS diploma Some college College degree+
  13. 13. September 21, 2015 www.pewresearch.org 13 Race and ethnicity
  14. 14. September 21, 2015 14www.pewresearch.org Internet users by race/ethnicity (Pew Research 2015) 87 87 84 84 0 10 20 30 40 50 60 70 80 90 100 All adults White Black Hispanic
  15. 15. September 21, 2015 15www.pewresearch.org Internet users by race/ethnicity over time (Pew Research) 53 57 60 63 65 68 72 75 75 79 78 81 84 85 85 87 38 40 47 50 49 53 59 64 63 69 68 73 77 79 79 79 72 73 73 74 77 77 85 84 89 90 88 91 95 95 97 46 50 58 58 61 67 73 76 74 68 70 73 79 81 81 81 0 20 40 60 80 100 2000 2005 2010 2015 White, non-Hispanic Black, non-Hispanic Asian, non-Hispanic Hispanic %
  16. 16. September 21, 2015 16www.pewresearch.org Mobile connectors by race/ethnicity (Pew Research 2015) 92 91 92 93 68 66 68 64 0 10 20 30 40 50 60 70 80 90 100 All adults White Black Hispanic All cell owners Smartphone owners
  17. 17. September 21, 2015 www.pewresearch.org 17 Internet user households by race/ethnicity (Census Bureau 2013) 74.4 77.4 86.6 66.7 61.3 58.2 0 10 20 30 40 50 60 70 80 90 100 All adults White Asian Hispanic Black Native Amer
  18. 18. September 21, 2015 www.pewresearch.org 18 Age
  19. 19. September 21, 2015 19www.pewresearch.org Internet use by age (Pew Research 2015) 87 97 97 80 65 0 10 20 30 40 50 60 70 80 90 100 All adults 18-29 30-49 50-64 65+
  20. 20. September 21, 2015 20www.pewresearch.org Internet use by age over time (Pew Research) 70 72 76 78 77 82 86 89 89 92 92 94 96 97 97 97 61 65 70 72 75 77 82 85 84 84 84 87 91 92 92 92 46 50 54 56 61 65 70 71 72 75 74 77 79 81 81 83 14 14 18 22 24 27 32 35 38 40 43 46 54 56 57 60 0 20 40 60 80 100 2000 2005 2010 2015 18-29 30-49 50-64 65 or older %
  21. 21. September 21, 2015 21www.pewresearch.org Mobile connectors by age (Pew Research 2015) 92 98 96 93 76 68 86 83 58 30 0 10 20 30 40 50 60 70 80 90 100 All adults 18-29 30-49 50-64 65+ All cell owners Smartphone owners
  22. 22. September 21, 2015 22www.pewresearch.org 79 81.2 81.2 83.3 80.6 64.3 0 10 20 30 40 50 60 70 80 90 100 All adults 0-17 18-34 35-44 45-64 65+ Internet user households by age (Census Bureau 2013)
  23. 23. September 21, 2015 Census Bureau 23
  24. 24. September 21, 2015 www.pewresearch.org 24 Community type
  25. 25. September 21, 2015 25www.pewresearch.org Internet use by community type (Pew Research 2015) 87 89 89 75 0 20 40 60 80 100 All adults Urban Suburban Rural
  26. 26. September 21, 2015 26www.pewresearch.org Internet use by community type over time (Pew Research) 53 55 61 64 65 68 71 75 75 73 77 80 84 86 85 87 56 59 63 65 67 69 73 77 77 76 79 82 84 85 85 87 42 46 49 51 53 58 62 63 63 68 70 73 76 78 79 79 0 20 40 60 80 100 2000 2005 2010 2015 Urban Suburban Rural
  27. 27. September 21, 2015 27www.pewresearch.org Mobile connectors by community type (Pew Research 2015) 92 94 94 83 68 76 75 62 0 10 20 30 40 50 60 70 80 90 100 All adults Urban Suburban Rural All cellphone owners Smartphone owners
  28. 28. September 21, 2015 Census Bureau 28
  29. 29. Disability and language preference (Pew Research) 54% 41% 81% 69% 0% 20% 40% 60% 80% 100% Use internet Broadband at home Those with disabilities All adults Sept. 2010 - http://bit.ly/1b2G69P 71% 38% 86% 70% 0% 20% 40% 60% 80% 100% Use internet Broadband at home Spanish preferers All adults Sept. 2013 - unpublished
  30. 30. Reasons why they don’t use internet Just not interested 21% Don’t have a computer 13 Too difficult/frustrating 10 Don’t know how/Don’t have skills 8 Too old to learn 8 Don’t have access 7 Too expensive 6 Don’t need it / Don’t want it 6 Think it’s a waste of time 4 Physically unable (e.g. poor eyesight or disabled) 4 Too busy/Just don’t have the time 3 Worried about privacy / viruses / spam / spyware / hackers 3 Summary of reasons Relevance (not interested + waste of time + too busy + don’t need/want) 34% Usability (difficult/frustrating + too old + don’t know how + physically unable + worried about virus/spam/hackers/etc. 32 Price (too expensive + don’t have computer) 19 Lack of availability / Access 7
  31. 31. Most newcomers would need assistance Would need someone to help me 63% Know enough to go online on my own 17% Would not want to start using internet (VOL.) 13% DK/Ref 6%
  32. 32. Thank you! 9/21/2015 32

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