Brand me #1

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Lesson #1 - 09/17

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Brand me #1

1. 09/17 Brand me #1 Target → selling yourself Planning & Apprenticeship: -‐ CV -‐ Cover letter -‐ CV video -‐ Speed hiring -‐ Job interview (#11#12#13) -‐ Communication workshop (#9) -‐ Vocab test (#10) -‐ CP Brainstorm -‐ Attractive -‐ Sexy → seduce = coax = woo -‐ Fun -‐ Recognizable → renowned = reliable = unique = personality -‐ Trendy -‐ Fidelity -‐ Fashion -‐ Expansive -‐ Loyalty -‐ To show off -‐ Marketing -‐ Price -‐ Target -‐ Fame -‐ Clothes -‐ Selling -‐ Sponsors -‐ Ads -‐ Need -‐ Dynamic -‐ Stereotypes -‐ Business -‐ Trust → reassuring = count on Bases of a CV video • Origins → where you come from • Culture → educational background, schooling, passions • Values → philosophy • Narrative → achievements, professional experience • Personality → soft skills (qualities) • Benefits → added values, what can you personally bring to the company? STAR Method = situation/task (problem) → action → result Additional vocabulary: pitch – glitch – assets

Brand me #1

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