The document discusses a 100 day challenge for a communications director at a company called intu to improve their shopping centers. Historically, intu focused on building retail spaces and managing operations to attract shoppers and collect rents. However, the company is now working on a unifying brand strategy with pillars around customer experience, visual identity, and employer values to engage consumers and improve performance of their shopping centers. Feedback from a visitor to one center mentions the improvements since intu took over have brought them back to shopping locally. The director invites any questions.

1. helloAmanda Campbell
Communications director, intu

3. 100day challenge

4. Historically...
we created buildings, we filled them with
retailers, we delivered safe, clean,
comfortable and attractive environments…
we attracted shoppers, we managed and
marketed the spaces, we collected rents.

8. Insight and
strategy
Unifying
thought
Values
Customer
experience
Naming and
architecture
Visual
identity
Employer
engagement
and training
2013
Consumer
launch

13. 1
4 5
3unifying
thought
brand
pillars
thingstobe
famousfor
values

15. So...how are
we doing?

17. Since you guys took over
The Glades, it’s been a big
improvement. Back to
shopping locally again
“
”intu Bromley visitor

18. Any questions?