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     Stamford Consultants AG



    Is Personal Branding relevant
        for people working in Life
               Sciences ?




      Recruitment   REDEFINED
General context
   90% impression based on perceptions vs 10 % for doing a good
   job
   People who progress are not the best ones !!!
   Change in traditional career path : now 8 times career change per
   life
   Drastic change in communication styles




A Stamford Group AG Company                        Recruitment   REDEFINED
Life Sciences context

War for talents
Constant changes
Competitive environment
Challenges :
  - Are technical skills sufficient ?
  - How is it difficult to be memorable?




A Stamford Group AG Company                Recruitment   REDEFINED
How would you qualify yourself ?
                 o In 3 words ! Right now !
                 o Are you more
                       – Richard Bronson type ?
                       – Beckam type ?
                       – Madonna type ?
                 o Does your image reflect yourself properly ?
                 o Why some people are good with their branding ?




A Stamford Group AG Company                       Recruitment   REDEFINED
What is personal branding?
  Branding ? ‘image’ created in the minds of people
  when they see or hear a name, a product or a logo


   Personal branding:
“A brand is what people say about you when you are not
   in the room.” Jeff Bezos, Founder & CEO, Amazon

  In other words:
      –    Image and style eg “who you are ?”
      –    Integrity and values eg “what you stand for ?”
      –    Your strengths eg “what you can contribute ?”
      –    Managing your personality
      –    The art of marketing yourself !




 A Stamford Group AG Company                                Recruitment   REDEFINED
Why Personal Branding is important?

o Perception is Reality !!

o Importance of network and way
   people see you
“It is not about who you know but
   about who knows you !!” John
   Purkiss




A Stamford Group AG Company         Recruitment   REDEFINED
Packaging example

                               What would you prefer ?

                              Brand : associate value with your product (you!)

                              Many competing brands (other people)

                              By branding yourself – you’ll stand out from
                              other candidates or colleagues

                              If you don’t brand yourself, someone else will
                              do it for you




A Stamford Group AG Company                                          Recruitment   REDEFINED
How do you start from scratch ?
3 Steps to Building your Personal Brand
  Self-reflection and awareness
  Continuous Learning
  Marketing Strategy and Actions




 A Stamford Group AG Company              Recruitment   REDEFINED
Self Reflection and awareness
                              Set awareness
                               - Who are you ? WHAT
                               - What do you want to be ? BECOME
                              What makes you unique or different: USP
                               - Your best asset ?
                               - Your best achievements ?
                               - Your unique skills
                              Areas in need of further development
                              Tools:
                                  Strength finders (Gallup)
                                  colleagues, boss, parents, friends




A Stamford Group AG Company                                   Recruitment   REDEFINED
Continuous Learning

It is essential to build and grow your brand
   Always benchmark your skills vs others
   Create a development plan
        Stay on top of technology (Social Media)
        Leverage strengths
        don’t obsess your weakness




A Stamford Group AG Company                        Recruitment   REDEFINED
Marketing Strategy and Actions
                              Mission statements

   Direction: “where you want your brand to go?”

   Mission statement: foundation of your career focus

   First 3 to 5 years of your career

   Elevator Pitch




A Stamford Group AG Company                             Recruitment   REDEFINED
Marketing Strategy and Actions
                               Trivial but critical tips
o Monitor your brand, control your visibility
   – Google yourself !!
   – Ask around you

o Permanent task:
   Everything you do and choose not to do,
  communicate the value of your brand (E-mails,
               meetings, clothes..)

o E-profile: up to date, relevant, clean,
  accessible and congruent

o Make sure
     – what you do is visible
     – what people say or think about you is visible


 A Stamford Group AG Company                               Recruitment   REDEFINED
Marketing Strategy and Actions
    Art of networking - Build alliances and form relationships

o    Definition
      –   Internal and external alliances
      –   Symbiotic process


o Networking tips:
      –   Think relationship building and mutual benefit
      –   Use the power of reciprocation : “ I will be your customer if you will
          be mine !“ (garage example)
      –   Consequence: always provide support and help to people when
          needed !
      –   Low cost/high impact added value
      –   Don’t expect instant gratification from networking
      –   Keep in good and regular contact with your network (live entity)
      –   Always make sure your network knows of any recent successes




    A Stamford Group AG Company                                                    Recruitment   REDEFINED
Marketing Strategy and Actions
          Go always extra yard, beyond the average

  Get involved in visible activities
   – Managing or mentoring
   – Tasks forces, Extra projects, Committees
   – Groups or associations
   – Presentations, conferences, articles…
   – Make presentations for Basel Life Sciences Network ???


  Form your reference base
   – Take care of your staff
   – Have or build a group of people who can speak well of you.
   – Comes from your teamwork and relationship building.


  Market yourself
   – Tell your story - Don’t assume that people will know your achievements.
    –   Key to Your Personal Branding Campaign is... “word-of-mouth”




A Stamford Group AG Company                                            Recruitment   REDEFINED
Marketing Strategy and Actions
                              What kind of tools ?

    Social networks: Xing, Linkedn, Viadeo, Ning…
    Blogs (Blogger, WordPress)
    Microblogs (Twitter)
    Podcasts (Itunes)
    Conferences, Events (LSNB!)
    Knowledge or content share (Slide Share)

As a start, connect with me in Xing, Linkedn and follow me in Twitter !!




A Stamford Group AG Company                          Recruitment   REDEFINED
Marketing Strategy and Actions
                       Last but not least, Authenticity !!!!!

    Brand = Matter of trust (quality, track record, reliability)
        Respond to all requests (shows responsibility)
        Return people s’ calls immediately (establishes trust)

    Brand still has to be underpinned by substance
     – Don‘t flawn what you haven‘t got !! Congruence
     – Same as for packaging with no content
     – Don‘t be a one-off product !!!! Or Try and Fire person !

    Stay true to your brand
     – Respect your engagements and commitments
     – Be ethical and socially responsible.
     – A strong personal brand does not mean developing a big ego !!!!

"Try not to become a man of success but a man of value." - Albert
                             Einstein


A Stamford Group AG Company                                        Recruitment   REDEFINED
Thank you

    Special thanks to Richard Howell, Global HR Business
                     Partner at Huntsmann

            Zaki SELLAM, Senior Team Leader Pharma
                     Stamford Consultants AG
                         Basel, Switzerland
              E-mail: zaki@stamford-consultants.com


A Stamford Group AG Company               Recruitment   REDEFINED

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Is Personal Branding Relevant for Life Sciences professionnals ?

  • 1. + Stamford Consultants AG Is Personal Branding relevant for people working in Life Sciences ? Recruitment REDEFINED
  • 2. General context 90% impression based on perceptions vs 10 % for doing a good job People who progress are not the best ones !!! Change in traditional career path : now 8 times career change per life Drastic change in communication styles A Stamford Group AG Company Recruitment REDEFINED
  • 3. Life Sciences context War for talents Constant changes Competitive environment Challenges : - Are technical skills sufficient ? - How is it difficult to be memorable? A Stamford Group AG Company Recruitment REDEFINED
  • 4. How would you qualify yourself ? o In 3 words ! Right now ! o Are you more – Richard Bronson type ? – Beckam type ? – Madonna type ? o Does your image reflect yourself properly ? o Why some people are good with their branding ? A Stamford Group AG Company Recruitment REDEFINED
  • 5. What is personal branding? Branding ? ‘image’ created in the minds of people when they see or hear a name, a product or a logo Personal branding: “A brand is what people say about you when you are not in the room.” Jeff Bezos, Founder & CEO, Amazon In other words: – Image and style eg “who you are ?” – Integrity and values eg “what you stand for ?” – Your strengths eg “what you can contribute ?” – Managing your personality – The art of marketing yourself ! A Stamford Group AG Company Recruitment REDEFINED
  • 6. Why Personal Branding is important? o Perception is Reality !! o Importance of network and way people see you “It is not about who you know but about who knows you !!” John Purkiss A Stamford Group AG Company Recruitment REDEFINED
  • 7. Packaging example What would you prefer ? Brand : associate value with your product (you!) Many competing brands (other people) By branding yourself – you’ll stand out from other candidates or colleagues If you don’t brand yourself, someone else will do it for you A Stamford Group AG Company Recruitment REDEFINED
  • 8. How do you start from scratch ? 3 Steps to Building your Personal Brand Self-reflection and awareness Continuous Learning Marketing Strategy and Actions A Stamford Group AG Company Recruitment REDEFINED
  • 9. Self Reflection and awareness Set awareness - Who are you ? WHAT - What do you want to be ? BECOME What makes you unique or different: USP - Your best asset ? - Your best achievements ? - Your unique skills Areas in need of further development Tools: Strength finders (Gallup) colleagues, boss, parents, friends A Stamford Group AG Company Recruitment REDEFINED
  • 10. Continuous Learning It is essential to build and grow your brand Always benchmark your skills vs others Create a development plan Stay on top of technology (Social Media) Leverage strengths don’t obsess your weakness A Stamford Group AG Company Recruitment REDEFINED
  • 11. Marketing Strategy and Actions Mission statements Direction: “where you want your brand to go?” Mission statement: foundation of your career focus First 3 to 5 years of your career Elevator Pitch A Stamford Group AG Company Recruitment REDEFINED
  • 12. Marketing Strategy and Actions Trivial but critical tips o Monitor your brand, control your visibility – Google yourself !! – Ask around you o Permanent task: Everything you do and choose not to do, communicate the value of your brand (E-mails, meetings, clothes..) o E-profile: up to date, relevant, clean, accessible and congruent o Make sure – what you do is visible – what people say or think about you is visible A Stamford Group AG Company Recruitment REDEFINED
  • 13. Marketing Strategy and Actions Art of networking - Build alliances and form relationships o Definition – Internal and external alliances – Symbiotic process o Networking tips: – Think relationship building and mutual benefit – Use the power of reciprocation : “ I will be your customer if you will be mine !“ (garage example) – Consequence: always provide support and help to people when needed ! – Low cost/high impact added value – Don’t expect instant gratification from networking – Keep in good and regular contact with your network (live entity) – Always make sure your network knows of any recent successes A Stamford Group AG Company Recruitment REDEFINED
  • 14. Marketing Strategy and Actions Go always extra yard, beyond the average Get involved in visible activities – Managing or mentoring – Tasks forces, Extra projects, Committees – Groups or associations – Presentations, conferences, articles… – Make presentations for Basel Life Sciences Network ??? Form your reference base – Take care of your staff – Have or build a group of people who can speak well of you. – Comes from your teamwork and relationship building. Market yourself – Tell your story - Don’t assume that people will know your achievements. – Key to Your Personal Branding Campaign is... “word-of-mouth” A Stamford Group AG Company Recruitment REDEFINED
  • 15. Marketing Strategy and Actions What kind of tools ? Social networks: Xing, Linkedn, Viadeo, Ning… Blogs (Blogger, WordPress) Microblogs (Twitter) Podcasts (Itunes) Conferences, Events (LSNB!) Knowledge or content share (Slide Share) As a start, connect with me in Xing, Linkedn and follow me in Twitter !! A Stamford Group AG Company Recruitment REDEFINED
  • 16. Marketing Strategy and Actions Last but not least, Authenticity !!!!! Brand = Matter of trust (quality, track record, reliability) Respond to all requests (shows responsibility) Return people s’ calls immediately (establishes trust) Brand still has to be underpinned by substance – Don‘t flawn what you haven‘t got !! Congruence – Same as for packaging with no content – Don‘t be a one-off product !!!! Or Try and Fire person ! Stay true to your brand – Respect your engagements and commitments – Be ethical and socially responsible. – A strong personal brand does not mean developing a big ego !!!! "Try not to become a man of success but a man of value." - Albert Einstein A Stamford Group AG Company Recruitment REDEFINED
  • 17. Thank you Special thanks to Richard Howell, Global HR Business Partner at Huntsmann Zaki SELLAM, Senior Team Leader Pharma Stamford Consultants AG Basel, Switzerland E-mail: zaki@stamford-consultants.com A Stamford Group AG Company Recruitment REDEFINED