Learn how to create a personal brand to successfully market a coaching, consulting, or personality-driven business: :: How to avoid the marketing hamster wheel and bright shiny objects by creating a solid personal brand. :: The 5 CRITICAL LAYERS of a powerful personal brand that builds trust, credibility and relationships to get more clients. :: The 3 COPYWRITING STRATEGIES for content that boldly and unapologetically expresses your personal brand. To access full video training, visit http://business-soulwork.com/personal-branding-masterclass/

1. © ling wong | business-soulwork.com/copywriting/
Personal Branding Masterclass

2. © ling wong | business-soulwork.com/copywriting/
Personal Branding Masterclass
For Coaches, Consultants, Solopreneurs &
Small Business Owners who want to cut
through the clutter and stand out in the
marketplace while staying true to their
values, convictions and visions.

3. © ling wong | business-soulwork.com/copywriting/
Personal Branding Masterclass
Why Personal Branding?

4. © ling wong | business-soulwork.com/copywriting/
Personal Branding Masterclass
A strong personal brand provides
MEANINGFUL INPUT for your marketing.

5. © ling wong | business-soulwork.com/copywriting/
Personal Branding Masterclass
Everything you say, do and write affects how
others perceive you and your business.
Are you intentionally curating your presence, or
are you leaving it up to chance?

6. © ling wong | business-soulwork.com/copywriting/
Personal Branding Masterclass
Unique Positioning
Memorability
Top of Mind
Trust
Credibility
ConversionPremium Pricing
Loyal Clients

7. © ling wong | business-soulwork.com/copywriting/
Personal Branding Masterclass
In this Masterclass, you’ll learn:
5 CRITICAL LAYERS of a powerful personal
brand that builds trust, credibility and
relationships to get more clients.
3 COPYWRITING STRATEGIES for content
that boldly and unapologetically expresses
your personal brand.

8. © ling wong | business-soulwork.com/copywriting/
Personal Branding Masterclass
To access complete video training, visit
business-soulwork.com/personal-branding-masterclass/

9. © ling wong | business-soulwork.com/copywriting/
Personal Branding Masterclass
Intuitive Brainiac
Copywriting Alchemist
Creativity | Individuality
No BS | Do What Matters
Create Meaning in Business
Cyclist | Runner | Chocoholic

10. © ling wong | business-soulwork.com/copywriting/
Personal Branding Masterclass

11. © ling wong | business-soulwork.com/copywriting/
Personal Branding Masterclass
#1. The Essence
Values | Convictions | Personality
The Anchor
Create Meaning
Do What Matters

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Personal Branding Masterclass
#2. The Message
Your Golden Thread
Expression of your Identity
What’s the ONE thing you want to be known for?

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Personal Branding Masterclass
#3. The POV
In alignment with your ESSENCE & MESSAGE
What are your BOLD statements?

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Personal Branding Masterclass
#4. The Expertise
Layer subject matter on top of your ESSENCE & MESSAGE,
then position it through the lens of your POVs

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Personal Branding Masterclass
#5. The Expression
Your Strength
Give voice to your values, convictions & personality
Embody your message & POVs
Your Audience
Your Subject Matter

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Personal Branding Masterclass
The Challenges
Loss in Translation
Turning the clarity into content that converts
Copy that sounds like everyone else
Plain vanilla stuff with no personality

17. © ling wong | business-soulwork.com/copywriting/
Personal Branding Masterclass
To access complete video training, visit
business-soulwork.com/personal-branding-masterclass/

18. © ling wong | business-soulwork.com/copywriting/
Personal Branding Masterclass

19. © ling wong | business-soulwork.com/copywriting/
Personal Branding Masterclass
1. Be Original
If you don’t have 130% conviction about what you say or write,
how can you expect your audience to be convinced?
Discernment
Sell It Like You Mean ItDiscipline

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Personal Branding Masterclass
2. Be Human
Honor every piece of your life experience by
putting it in the proper spotlight.
Storytelling
Confidence & TrustVulnerability

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Personal Branding Masterclass

22. © ling wong | business-soulwork.com/copywriting/
Personal Branding Masterclass
3. Be Offensive
How would you express your Truth when you
remove your fears and conditioning?
Inevitability
Stand up for your beliefs and convictions
Clarity

23. © ling wong | business-soulwork.com/copywriting/
Personal Branding Masterclass
To access complete video training, visit
business-soulwork.com/personal-branding-masterclass/

24. © ling wong | business-soulwork.com/copywriting/
Personal Branding Masterclass
Your Turn
Uncover the critical layers of your personal brand for
meaningful, impactful and effective marketing.
50 minutes can save you from 50 weeks of running in circles...
Trying to figure it out in your own head.

25. © ling wong | business-soulwork.com/copywriting/
Personal Branding Masterclass
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