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Business model design emerge
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- 2. @FOUNDERCENTRIC WWW.FOUNDERCENTRIC.COM devin hunt JORDAN SCHLIPF salimvirani rob fitzpatrick PRODUCT & UX SALES & INVESTMENT BUSINESS MODEL DESIGN & MENTORING CUSTOMER DEVELOPMENT & LEAN STARTUP ! ! ! !
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- 4. Today Pull apart yourassumptions ! Spot better options ! Know what to test - balance focus & opportunity
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- 6. Is this business modelinnovation? Founder Centric
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- 10. Parts ✓ Checklists & dashboards ✓ ✓ ✓✓ ✓ ✓✓ ✓✓ ✓ ✓ ✓ ✓✓ ✓ ✓ ✓ ✓ ✓ ✓
- 11. Is this Lean? byLuis Morello Founder Centric
- 12. Whole Understanding & validatingcore dynamics
- 15. Bird-eye view ofour processes. ! “Most complex business model ever (tm).” ! It worked. But too many moving parts. @andreasklinger
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- 17. Production Sourcing Logistics Stock Materials Production Control esign - CrowdsourcingYou d the rest. we do Personal support Online Community Production Pool of talent how acebook F Know n Facebook roductio P P Industry R Network Industry Network Network Stock rel Prototyping Appa Production Emerging Designers Consumers Fans Selling Clothes
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- 21. Production Sourcing Logistics Production Control esign - CrowdsourcingYou d the rest. we do Online Community Production Pool of talent how acebook F Know n Facebook roductio P P Industry R Network Industry Network Network $ Stock Materials Personal support Stock rel Prototyping Appa Production Emerging Designers Consumers Fans Selling Clothes
- 22. What’s the problemhere?
- 23. We wanted moreusers, so we marketed...
- 24. ...which was rendered worthlessby our retention.
- 25. “I wish Iknew that sooner.”
- 26. Stuff’s going wrong... Let’sembrace it!
- 27. Use the Canvasas X-Ray goggles.
- 29. What on earthare you on about?
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- 33. How did youdo? Explains the business? Focused on the main bits? Used fewest post-its? Good, engaging story?
- 34. Changing something changes everything. Youcan’t think about any one part without thinking about the rest.
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- 40. You’ve built agreat app. Users use the free trial. They love it. They use it every day. When the free trial expires, they don’t buy. ! Why?
- 44. POS grators Inte Real Gift Biz Dev thelove Share Online in Onl Transaction saction Tran stant In ification Grat Real-time Redemption Mobile Phone c More Traffi & Spend Direct Sales Nationa l Brands Venue Netwo rk yment Pa ateways g Personal Direct S Free gif ales t er gift Pay p Gifters Recipients Venues % Cut
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- 46. Send a gift Will they remember? Gift-giving opportunity Willpeople think of sending a gift from their phone when there’s a gift-giving opportunity?
- 47. Trust Who? Who will trustGiftCannon?
- 48. Get a gift Mobile Will peoplereceive a gift over their mobile?
- 49. Get a gift SMS Will peoplereceive a gift over their text message?
- 50. Get a gift Facebook Will peoplereceive a gift over their Facebook?
- 51. Get a gift Link for Facebookor Email Send a gift with a link over email or Facebook.
- 52. Get a gift In store Recipi ents Will recipientsredeem their gift?
- 53. More custo mers Shops Commission Will shops workwith us to redeem gifts?
- 54. brand who? aware ness Which partners canjumpstart our growth?
- 55. stick around will recipien ts send mobile gifts? Willgift recipients stick around and start sending gifts themselves?
- 57. trust nonGiftca stude nnon nts mobile Will thiswork beyond students?
- 58. Test the scary bitsfirst. (not the fun bits)
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- 60. Success comes frompersistently improving and inventing, not from persistently pushing what's not working. - Derek Sivers
- 61. Business model designis finding the few options that matter.
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- 64. Mass customisation Crowdsource Ad-supported Viral Transactional Value-based pricing Direct-over-viral Multi-sided market Event-supported SaaS Licensing Bundling Platform App sale+ Subscription in-app purchase Platform Purchase-timing
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- 69. Option Cards Balancing focusand opportunity using business model dynamics.
- 72. Pick a learning goal Whatbig make-or-break risks or idea is the one you want to nail down this week? ! (Hint: use the Canvas or Growth Engines to make sure it’s relevant.)
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- 74. “I wish Iknew that sooner.”
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- 76. Founder Centric HERE TO HELP! salim@foundercentric.com @SaintSal Learnmore! bit.ly/fc-list
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- 79. EX Obstacles Goals SE Jobs Current Solution CI ER Customer Slicing Decision Trigger More usefulcustomer segments based on their current behavour. They are real people (not attributes!) It’s clear where to find them. You’ll walk away if they aren’t a good fit. Interest Trigger
- 80. Affordable Loss. What I’ve got Smallpartnerships first. Effectuation How successful entrepreneurs move forward. What I can do Multiple goals based on current resources.
- 81. Market Industry Establishment Trends Macro Alignment 7 ways to die.Choose none. Skills Connections Micro Customer Need & Behaviour Lock-in & copyability Modified from 7 Domains, From The New Business Road Test, by John Mullins