1. MANISH BHARDWAJ
Contact: + 00966509878357, +91-9650791998 ~ E-Mail: mmanishbha@gmail.com
SENIOR MANAGEMENT PROFESSIONAL
Retail Store Operations | Sales & Marketing
“Comprehensive background leading all aspects of retail operations including P&L, merchandising, sales, customer
service, inventory, personnel and payroll management; possess capacity to work in start ups & communicating up
and down to ensure a proper flow of information between shop floor workers and store managers.”
“Possess track record of optimising the profitability of a store by creating and maximising sales opportunities
through excellent merchandising and staff training.”
Location Preference: Any where in MENA region Industry Preference: Retail Fashion
PROFILE SUMMARY
• Result-oriented retail sales professional with successful record of contributions for over 13 years that
invigorated businesses, heightened profitability and enhanced internal controls
• An accomplished professional with consistent record of delivering results in growth, revenue, operational
performance, and profitability & liquidating slow moving stock, increasing stock performance ratio
• Expertise in developing & managing retail channels, measuring performance (Retail Competency
Module) in order to derive the required sales, market share, revenue & budgeting and profitability
• Proficient in planning and implementing sales strategies for optimization of distribution network, improved
investment levels of trade partners as well as formulation and implementation of working norms
• Recognized as a brand change agent, persistent innovator and team motivator who has championed some of
the most successful branding strategies while monitoring staff incentive schemes for increasing sales
• Skills in problem solving coupled with talent of decision making for enabling effective solutions leading to high
customer satisfaction & low operational costs including promotional activities and in shop promotions
CORE COMPETENCIES
Sales & Marketing
Business Development
Franchisee Management
Retail Stores Operations
Team Management
Strategic Planning
Visual Merchandising
Audit & Inspection
Training & Mentoring
NOTABLE ACCOMPLISHMENTS ACROSS THE CAREER
• Control shrinkage in two store from 2.5% and 2.!% to (.3) &(.2%) respectively.
• Was recognized as Super Nova Finalist in 2014 in Mahindra Retail
• Recognised and received promotion of 2 CREs in a team of 8
• Spearheaded an addition role to work as a backup BM in his absence and in organizing regional meets in
Mahindra Retail.
• Achieve top 5 position for shrinkage controlled store in Riyadh central.
• BOE satisfactory result for two years continuously.
• Made No. 1 store in the
o Region during Diwali in 2011 with an achievement of 133%
o PAN India in terms of RIM sale for 6 months in Reliance Webstores Pvt. Ltd.
o Among Top 5 SM in Riyadh region for shrinkage control.
WORK EXPERIENCE
Since Feb’15: Landmark Arabia, Riyadh as Store Manager
Role:
• Administering the 01 exclusive store with revenue of 36 million SAR annual in Max Retail KSA.
• Leading top line sales in the store and achieving the LFL growth while creating customer service orientation
among store employees
• Adhering to productivity metrics for the store (sales per staff, staff per sq.ft.) while verifying the sum-up of
working hours for all staff members at the end of the week/month and ensure that we are within target (staff
costs)
• Preparing stock forecasts and staff rosters while monitoring the inventory management in the store (stock
availability, stock count, order management, back store management, stock movement within stores)
• Managing store expenses with the help of optimum staffing, minimizing overtime, utilities & sundries
• Updating high level of store health and security for company assets, cash, stock and customer property
• Managing shrinkage as per company norm(achieved .02% &.03% results) while maintaining high
standards of visual appearance & merchandise standards (as per Concept Guidelines) throughout the store
including all non-retail areas
• Adhering to store compliance including health & safety standards while taking corrective actions as required

2. • Implementing visual merchandising guidelines and keep updated on it at all times, monitoring regular
feedback & norms
Jan’12- Dec’14: Mahindra Retail Mom and Me, Select City Walk,as Store Manager
Highlights:
• Monitored financial basis the following data below:
o EBDITA: Budgeted v/s Actual
o Revenue: Budgeted v/s Actual
o PICS variance: Budgeted v/s Actual
o No. of categories meeting Budgeted Sale
o Net Margins: Actual v/s Budgeted
o Expenses- 10% savings on Packaging Expenses, Energy Expenses & HR Cost
o Shrinkage % within control
• Achieved customer focus by:
o 27% increase in ticket size
o 17% increase in conversion
o Cashiering Efficiency: Av time taken/bills
o Customer SAT basis the feedback & complaints & mystery shopper score should be above 85%
o ABC Enrolment (loyalty programme)
o Regular customer's v/s new customers
• Adhered to SOP adherence, monitored store performance and displayed audit score
• Conducted store audit, auto-replenishment and met compliance and monitored:
o Zero% absenteeism
o 5% attrition of employees
o Productivity report study
o Succession Planning
o Sales targets and floor activities
Sep’10- Jan’12: Vishal Mega Mart., Pristine Mall, Faridabad as Store Manager
Role:
• Managed cleanliness at the cash point and speed in filling-up of bags & gimmicks
• Monitored replenishment of the sales floor (tables, racks, shelves) by measuring balance of sizes and
products/styles with Floor Managers
• Rectified the cash and card sales to be recorded and send to finance; performed the helicopter trip on a daily
basis for stock display audits
• Ensured timely follow-up on stock age and rate of stock turnover (ROST) on a weekly basis and took action on
it; (expected minimum rotation 8 times a year – target 12 times in general)
• Reviewed individuals (6 months and yearly) for the staff within shop; submitted timely reports to HO/Back-
office (EOD reports, Month-end reports)
• Contributed the yearly planning for budgets and shop expenses
PREVIOUS EXPERIENCE
Nov’05- Dec’06: MetLife India Insurance, NOIDA as Sales Manager
May’03- Nov’05: Reliance Web Stores Pvt. Limited, NOIDA as Store Manager
Jun’00 - May’03: Bisleri International Private Limited as Territory Sales Executive
Jun’99 – Jun’00: Escotel Mobile Communications Ltd., Bareilly as Trainee Customer Care
ENTREPRENEURIAL EXPERIENCE
Feb’07 – Sep’10: Entrepreneur
EDUCATION
Pursuing MBA (PGDRM) from Narsee Moinjee Institute of Management Studies, Mumbai India
2000 Advance Diploma in Marketing and Sales from National Institute of Sales, Bareilly.
1997 B.A from St. John`s College, Agra
PERSONAL DETAILS
Date of Birth: 23rd
January 1977
Languages Known: Hindi,English,Arabic
Address: 69-B Sec-52,Noida.