1. RAHUL SRIVASTAVA
E-Mail: r.srivs@gmail.com
Contact: +919899187095 / +911147000203
SALES & MARKETING PROFESSIONAL
Business Development ~ Retail Operations ~ Public Relations ~ Channel Management
Acknowledged for strengthening companies to lead in highly competitive markets and delivering innovative marketing
concepts & strategies
Seeking challenging assignments in Marketing Management with an organization of repute in NCR
AREAS OF EXPERTISE
• Business Development
• Retail Operations
• Sales & Marketing
• Data Analysis
• Public Relations
• Channel Management
• Client Relationship Management
• People Management
PROFILE SUMMARY
• PGDM in Marketing & Retail Operations with nearly 6 years of
experience in Sales & Marketing and Business Development
• Resourceful in exploring business potential & opportunities and expanding
client base to enhance business volumes
• Expertise in handling sales & marketing / business development activities,
analyzing market trends & establishing healthy & business relations with
clients, thereby expanding market share
• Skilled in identifying and networking with the reliable channel partners
resulting in deeper market penetration and reach
• A result – oriented individual with excellent leadership & planning skills
CORE COMPETENCIES
Sales & Marketing / Business Development
• Managing & monitoring sales & marketing operations, increasing sales growth and driving sales initiatives in
order to achieve business goals
• Understanding business needs, its strategic direction and identifying initiatives that will allow a business to
meet those strategic goals
Channel Management
• Building strong distribution network with reliable Channel Partners, Dealers & Stockiest
• Appointing distributors in non-performing areas, developing infrastructure for new channels and optimising
performance levels of channel partners; ensuring optimum exposure of products through channels of trade
partners

2. Client Relationship Management
• Providing maximum customer satisfaction by closely interacting with in-house and potential guests to
understand their requirements and customize the product and services accordingly
• Ensuring the high quality services, resulting in the guest delight & optimum resource utilization for maximum
service quality; interacting with the customers to gather their feedback regarding the satisfaction
ORGANIZATIONAL EXPERIENCE
Since Feb’13 Godrej & Boyce Mfg. Co. Ltd, Delhi as Deputy Manager- Sales
Products Handled: Refrigerators, Air Conditioners, Washing Machine and Microwave Ovens
Role:
• Managing Area Channel Sales- North Delhi
• Planning & managing category wise sale plan
• Monitoring the implementation of secondary sales in the area
• Handling distribution network, dealers, distributors in the whole territory
• Heading primary billing, clearing debit & credit notes of the distributors.
• Developing sales and collection plan for the quarter and ensuring its execution
• Maintaining stock flow from primary to secondary sales
• Overseeing the entire product related and other queries of the area, and converting them to sales
• Analyzing various market trends both qualitatively & quantitatively, preparing monthly reports on market &
performance of territory
• Ensuring Volume and Value targets are achieved.
• Planning and implementing various schemes , activities for area so as to push secondary and tertiary.
Highlight:
• Successfully implementing the marketing strategies (Offers, Schemes & Discounts).
• Achieved 110% volume and value target in Q4 (13-14) and overall 90% achievement in FY 13-14.
• Achieved 110 % volume and value target for FY 14-15
• Achieved Hall of fame for month October 2014 in washing machine category. (Maximum number of washers in
particular month all india).
• Appointed 1 new distributor, 2 direct dealers and 25 new retailers.
• Ensured 30% growth in overall territory (Value and Volume).
• Reduced average Outstanding from 38 to 29 days in area.
Aug’09 – Jan’13 Su-Kam Power Systems Ltd., Delhi as Area Sales Manager (Reporting to Branch
Manager)
Role:
• Managed Area Channel Sales (3 Distributors, 5 Direct Dealers, 100 Dealers)
• Maintained stock flow from primary to secondary sales
• Conducted marketing and promotional events in the area, for sales promotion
• Organized road shows and actively participating in exhibitions in the area
• Ensured proper brand visibility in the area by installation of sign boards in shop branding & banners
Highlights:
• Successfully achieved:
o Highest sales in area in quarter 1 2010 (4.25 Crores)
o 3rd
highest sales in High Capacity Inverter all India in September 2010 & March 2011
o Highest sales figure for my area 3rd
quarter 2011-2012 (2.75 Crores)
o Highest brand visibility in the area by installation of boards & hoardings
o Highest collection figure for month of September 2011
o Highest sales (Primary & Secondary) for area in 1st
& 2nd
quarter 2012
o Highest sales & collection figure for South Delhi in 1st
& 2nd
quarter 2012-13
• Effectively organized two dealers meet and Sales & Service Personnel Training Program
• Skillfully appointed 2 new distributors, 5 DSO & 30 new dealers, hence expanding network
• Resourcefully achieved total credit control in the area, ensuring proper rotation of stock & money
INDUSTRIAL TRAININGS

3. Title: Inventory Management (PIHV & Stock Check)
Organisation: Spencers Retail
Period: Apr’08 - Jun’08
Description: The objective of the project was to understand the merchandise mix of Spencers, Stock Movement
Process, the shrinkage problem at stores, the operations at stores, and to get an in-depth knowledge
of working of Spencer’s Retail.
Responsibilities:
• Conducted study of stock movement, PIHV and stock check processes at Spencers
• Calculated the shrinkage of store, indicating prominent reasons for shrinkage and their solutions
Title: Designing of Library Management System using C & C++
Organisation: Metacube Software Private Limited, Jaipur
Period: Jan’07 – May’07
IT SKILLS
• Operating Systems: MS Windows 98, XP, Vista & MAC
• Application Software: MS Project 2003, Microsoft Office 2003 & 2007
ACADEMIC PROJECTS
Title: Market Research Project to check the preference of people between multiplexes & single cinema
halls
Period: Sep’08 – Nov’08
Title: Study of Process Audit Procedure
Organisation: Spencers Retail
Period: Jan’09 – Mar’09
Title: Study of various departments of HAL and their working at HAL, Kanpur, U.P.
Organisation: HAL (Hindustan Aeronautics Limited), Kanpur
Period: May’05 – Jul’05
EDUCATION
• PGDM in Marketing & Retail Operations from Birla Institute of Management Technology,
Greater Noida with 6.84/9 in 2009
• B.Tech. in Electronics & Communication from ICFAI University, Dehradun in 2007 with
8.55/10
PERSONAL DETAILS
Date of Birth: 24th
November, 1984
Languages Known: English and Hindi
Address: B-14, Seema Appartments, Plot no-7, Sector-11 Dawrka, New Delhi-110075