1. Sanjeev Saini
9650506155, 9650933882
sanjeev_saini1984@live.com
PROFILE SUMMARY:
MBA in HR & Marketing with 7+ years of experience as a marketing professional in diverse industries and
qualified marketing skills like
• Brand Management
• BTL & ATL activation
• Vendor Management
• Event Management
• Visual Merchandising
• Team Management
Also recognized for decisive leadership and proven ability to face challenges head-on and execute sound decisions while
directing Marketing activities with high Confidence level, creativity.
EXPERIENCE
Current Employer
Regional Manager- Marketing (ATL &BTL) – Videocon Mobiles
Duration: July 2016 – Till Date
Key Responsibilities:
• Regional Marketing Manager managing –BTL & ATL activities for Delhi, UP West & Uttrakhand.
• Marketing Budget: Preparing marketing calendar and ensuring the activities conducted in the allocated budgets.
• Vendor Management : Empanelment, Co-ordination & Payments
• ATL Marketing: Planning of ATL Activities with close coordination HO team and implement the same in Market
(OOH, Print, and FM Etc).
• Hard Merchandising: Signage- GSB/ FL/NLB / ACP, SAV on SB, Vinyl, Standee, One way Vision etc.
• Soft Merchandising: Danglers, Floor Vinyl, Bunting, Wobblers, Posters, Stickers, Shelf talker, dummy boxes,
product brochures, leaflets, Daily sales book, carry bags etc.
• Marketing Support for New Store/ Channel Partner Opening.
• Planning POS allocation and distribution among Business units depending on their monthly turnovers and further
executing and utilizing them in a productive way.
• Regular Co-ordination with Supply chain team for smooth & timely dispatch and delivery of POSM material at
various branches.
• Co-ordination with the creative team & adhering the timelines.
• Preparing MIS and other activity report for monthly reviews.
• Responsible to ensure perfect execution of all the strategic marketing plans and streamlining all the promotional
activities to develop the business.
PREVIOUS EMPLOYER:
Branch Marketing Manager (UP West & Uttaranchal) - HCL INFOSYSTEMS LTD
Duration: 2 Years & 6 Months (30 December 2013 to 20 June 2016)
Key Responsibilities:
• Responsibility for executing marketing activities across Sales Channel.
• Will be responsible for key marketing initiatives for a geographical sales territory managing and coordinating all
marketing activities.
• Act as an interface between the sales and LO marketing team.
• New Product Launch and GTM.
Retail rollouts (Brand Microsoft / Nokia):
• Execute Marketing activity calendar for designated channel.
• Visual merchandising, planogram consistency.
• Drive VINO for the designated channel in the region. (Visibility Index on Nokia Outlet).
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2. • Vendor management – manages teams of BTL agencies, merchandisers, vendors for GSB, store branding, store
deployment, POSM etc
• Competitive tracking, analysis and planning.
Zonal Marketing Coordinator (Punjab), Sharp Business systems (INDIA) Limited
Duration: 6 Months (17 June 2013 to 20Dec 2013)
Key Responsibilities:
• Planning and execution of all the Branch ATL & BTL (Below the Line Promotion) activities.
• Execute Marketing activity calendar for designated channel.
• Visual merchandising, planogram consistency.
• Synchronization between ATL and BTL activities.
• BTL Budget control.
• Major role is to manage and improve the BRAND IMAGE of the company.
• Branch media planning and execution.
• Managing existing and creating new vendor to execute the branch activity (e.g. Branding, Display Devices and
POP)
• New Showroom Make over includes Display Walls, in shop Branding etc.
• In shop & Outdoor Branding
Senior Executive Marketing (Punjab), PE Electronics Ltd (Brand- Philips & Electrolux)
Duration: 2 Years (15 Feb 2011 to 31 March 2013)
Key Responsibilities:
• Planning and execution of all the Branch ATL & BTL (Below the Line Promotion) activities.
• Execute Marketing activity calendar for designated channel.
• Visual merchandising, planogram consistency.
• Synchronization between ATL and BTL activities.
• BTL Budget control.
• Major role is to manage and improve the BRAND IMAGE of the company.
• Branch media planning and execution.
• Managing existing and creating new vendor to execute the branch activity (e.g. Branding, Display Devices and
POP)
• New Showroom Make over includes Display Walls, in shop Branding etc.
• In shop & Outdoor Branding
Activation Officer (Punjab), MIRC Limited, Punjab
Duration :2 Years (1st March 2009 to 14 Feb 2011)
Key Responsibilities:
Product and Brand Management:
• Planning and execution of all the Branch ATL & BTL activities.
• Synchronization between ATL and BTL activities,BTL Budget control.
• Major role is to manage and improve the BRAND IMAGE of the company.
• Managing existing and creating new vendor to execute the branch activity (e.g. Branding, Display Devices and
POP)
• New Showroom Make over includes Display Walls, in shop Branding etc.
• In shop & Outdoor Branding.
• Conceptualization for brand positioning and related communication.
• Support implementation of all Level Marketing programs.
• Spearheading Market Research for understanding consumer perception, market trends, product acceptance &
performance.
Branch Communications
• Planning and managing all internal & external corporate communications activities.
• Agency management: Creative development and approvals. Coordinating with agencies for quality, matter,
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3. visuals, costing, timely production etc.
• Track and alert status of budgets closely - sanctioned v/s actual spends.
• Responsible for Promotional material / Supplier Liaising - POS and Merchandising.
ACHIEVEMENTS
• UP-WEST branch achieved 100% sales target with the help of 10X program which was run in Feb, March & April
in 2014.
• Awarded as best Marketing Manager in November 2014 for increasing Nokia brand Visibility (VINO).
• Awarded Silver applaud in Q1 FY’15
• Installed 500 GSB at time Project Jupiter (Microsoft change over).
• Participated in Kullu Dussehra Mella in October 2015 were we sold 150 Microsoft Lumia in 7 days which were
having ASP of Rs 7000.
• Installed 30 FOC sites in UPWEST to increase Lumia 535 Visibility.
• Participated in Various Trade fairs but one most successful was CII which held in Chandigarh in 2009 where we
sold 500 units of ONIDA AC.
EDUCATION
MBA (HR & Marketing) Punjab Technical University (2006 – 2008) Regular
B.Com Osmania University (2003 – 2005) Regular
PROJECTS UNDERTAKEN
Company : Kotak Mahindra Life Insurance
Title : To study the market potential for life insurance.
Location : Jalandhar
Duration : Feb-15 -31st
August 07.
Description : Market research on life Insurance in Jalandhar.
Learning’s : Finding and analyzing the differentiation given to customers by competitor.
Date: Sign:
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