1. Media Questionnaire Analysis
I carried out this primary research in the form of a questionnaire to ask 8 questions to my
peers at Eccles College, this means that the age of this research is between 16 to 18 which is who my
magazine will be aimed at as my target audience.
Favourite Genre
Dubstep
Electro
Reggae
Drum & Bass
Indie
This question enables me to understand what the preference of music is inside Eccles
College where the questionnaires were filled in. The preference out of the choice I gave them was
the Indie genre, as shown on the pie chart. This will mainly be due to the upcoming artists which
play ‘Indie’ music which have become a lot more popular over the past decade.
How Do People Consume Music
iPod/iTunes
Youtube
Music TV
Web 2.0

2. This question was a very important question for me as I am surprised that no one that I
asked listens to their music through Web 2.0 technology such as Facebook, MySpace and Twitter. I
was mainly surprised by this due to the massive popularity of these websites.
YouTube however is extremely popular after its release in 2004. The appeal about YouTube
is that you can see videos of the artists and it is very easy to find out about new music through
YouTube due to the growing size of the file sharing website. YouTube can also advertise products
and magazines which would benefit a new and upcoming magazine. The other major benefit is that
it is free to use, whereas using your iPod which is as popular as YouTube costs money. This puts
people off using iTunes as if you want to listen to a full song you have to buy that song.
Music television has been and gone with my generation as people rarely sit at home and
watch music on television as most teenagers and young adults have computers or other ways of
listening to music. Music television was only popular when music videos where first being brought
out onto are TVs.
7
6
5
4
Yes
3 No
2
1
0
Do Free Items usually persuade you to buy a magazine?
This question enabled me to see that 16 to 18 year olds aren’t persuaded by free items in a
magazine. In my opinion this is due to the fact that free items are usually cheap and poor in quality
this means that if I choose to have a free item on my magazine I would have to make it better quality
than the other magazines in the market.
The next question was ‘If the magazine had some aspect that related to web 2.0 technology
would that appeal to you? If yes why?’ This question allowed me to realise that people are more
interested in the internet than magazine as the majority of the people I asked said yes, because it
allows you to find more in depth information out about the magazine and the artists. This means
that with the research I have done I will also have a YouTube channel and also a Facebook page this
means that my magazine could have a larger audience as people will hear about the magazine
through these sites. And artists can also advertise themselves through the YouTube channel with
their songs and gig highlights.

3. The graph below shows the majority of 16 to 18 year olds think that a house style is
important to a magazine. They think this because a house style gives a magazine a recognisable style
and that attracts an audience as well as making it easier to look out for. The house style also makes
the magazine more attractive.
Is a house style important when
recognising a magazine? E.g. Use of
similar colours etc.
Yes
No
The next question I asked was ‘Do magazines that focus on a range of music put you off as
you are not interested in other genres?’ I found that the 60 % of people that I asked said yes. This
can be because some magazines can have a range of artists and bands this allows the audience to be
larger but the majority dislikes it as they would rather have more information about their specific
genre.
The last question I asked was ‘what genres can you think of that does not have a magazine
dedicated to it?’ The answer I got was dubstep and drum and bass, this confirms my first thoughts of
doing a magazine like this as there is a gap in the market.
Paddy Collinson