media audience research

1. Media Audience
Research

2. All the Questions I asked

3. Final two Question I asked

4. Media interview questions
1. If i gave you £100 what would you spend it on and why?
2. What brands do you specifically buy and trust and why?
3.How important is music to you and why?
4. What media do you use?(state what you use them for)
5. What is your favourite genre of music and why?
eg. What you love about it

5. Question 1
In the survey of people i asked there is a variation of
gender. The amount of males that answered was 16 and
the amount of females were 16 and people who classed
themselves as there we're 3. This means the gender of
the people who answered the questionnaire are quite
widely spread. This therefore means that the results
taken will be more reliable and have different opinions of
different people. Further more the answers given will
greatly impact of the validity of my results and also give a
more valid response which in can adapt and refer to
when i am creating my own magazine.
I asked this question question because i
thought that the gender will affect the
magazine i will be creating. This also will
help me choose to ether target male,
female , or both

6. Question 2
The age range of the people i asked were that 20 people
were 16 or younger, 7 were 17-20, 3 were 21-30, 1 was
51-60 and 2 were 71 or older. This shows that the 60%
were 16 or younger. Asking the age the participant that
answered the questions is important because it shows
which target market i should focus on and which age group
is most likely to read music magazine. Thus the results
found that the majority were 16 or younger shows that my
target age should be the youth and that they are the ones
most likely to be interested in the music magazine. This
also helps me because it gives me an idea of what the
younger participants want to read about because of the
questions later in the questionnaire, i now know its mostly
what the youth want to read about.

7. Question 3
The question is exactly what i am interested in
knowing. Because this therefore will help me know
what genre of music to focus on when i create my own
one.
As you can see from the graphs the most popular
genre of music is pop with 9 people saying this. The
second most popular is dance with 8 people. This
gives me an idea of what i need to focus on and what
artist i need to write about to draw the majority in.
Asking this questions means i can now focus on
dance and pop, This question is important because it
helps to narrow it down.

8. Question 4
This question is important to ask because i know the
majority of peoples favourite genre however there
favourite artist can be very widely spread. This helps
me narrow it down a which specific ones to write
about to interest and entice the readers in.
The most common artist people said was there most popular
is Justin Bieber. He has changed the words opinion of him
by coming out with a few very good songs. This artist is hot
in the music business and is one of the most talked about
artist. Therefore he is perfect to talk about which will draw
the readers in.

9. Question 5
I asked this question because i
wanted to find out what the proportion
of people read and bought music
magazine.
The results found was that 20 people
said they did not read music
magazine. Only 6 people read music
magazine which means this is a
specific and unique market, to make
a music magazine popular i need to
make it that it appeals to the readers
in a fun and exciting way. This
therefore mean that if it becomes
popular with people then the market
will grow.

10. Question 6
This question is important because it gives
me the information of if people go to concerts.
13 people said they do go to concerts, which
is the majority this means that i can
incorporate this into my magazine, which will
appeal to another market of concert goers.
This further more gives and appeal to me
because a lot of people are involved in going
showing that this is a popular thing for young
people to do, This also could be linked to
increasing the amount of people reading
magazines, and appealing to the market of
the people that go to concerts and want to
read about them.

11. Question 7
This questions gives me an idea of what
albums people buy, which is important
because this gives me a idea of what artists
albums i should feature in my magazine. The
results gathered show that 17 people said
that they didn't buy albums and 16 people
do. This therefore means that just over 50%
of people must access music threw an
alternative to cd albums. This therefore can
help me because in another question asked i
said we're to you get your music from so this
means that i should mostly wright about
other ways in accessing music. However the
people who said they did buy albums the
majority of albums bought were pop albums
meaning that the majority enjoy pop music
out of any other genre of music, thus
meaning i should incorporate this genre in
my magazine.

12. Question 8
The importance of this question is that it
tells me how the 33 people i asked access
music. In the answers gathered the majority
which is 18 people access music threw
iTunes. The second most popular is Spotify
this therefore will have an impact on what is
hot in the music charts for example or what
is the best place to get music. Thus
appealing more to the market of my
readers. By asking this question this also
means i can see that most people because
they use iTunes spend money on music,
thus means that they will spend money on
music so they will most likely spend money
on magazine. This further more links to the
next question about how much they spend
on average on magazine.

13. Question 9
This links to question 8, asking this
question will give me an idea of how
much people are willing to spend on a
music. This links to the amount they will
spend on a music magazine. This will
help me to decide if i should provide a
good quality magazine which will appeal
to the middle class on high income or
create a magazine that will appeal to the
lower class and people on lower income.
Thus the outcome was the majority said
they would spend between £3-£6 on a
magazine showing that people will spend
money on the right product. Meaning this
will influence me to creating a more of an
up market magazine.

14. Question 10 This question indicates what certain
people want to read about. This helps
me to write about what people want to
read about. This therefore makes the
reader more interested in the magazine
especially if i write about what they
want. The most popular of 10 people
want is hottest music. This will give me
an idea of features to put in and
furthermore will make me develop the
best magazine and the most effective
and popular magazine that people will
enjoy and buy.