The document contains the results of a survey about preferences for a new music magazine. Key findings include: - The most popular music genres were pop and the most popular celebrities were Rihanna and Ed Sheeran. - The most preferred magazine titles were "Mix" and "Pop". - The top content preferences were the top 20 music chart and interviews. - The preferred free gift was an album and the most popular price range was £2-£2.99. - Listeners reported listening to music for over 2 hours per day on average. - The magazine should be circulated monthly and targeted specifically at females. The preferred color scheme was black and white.

1. Rate the following celebrities you
Rate the following music genres
would like to see on the front cover
From my results I can see that the music genre ‘Pop’ was clearly This bar chart shows that the two most popular artists were ‘Rihanna’
the most popular out of the other four. This works out well as and ‘Ed Sheeran’ receiving the same amount of votes to feature on the
initially I wanted to focus my magazine on pop music. ‘Metal’ was front cover. ‘The Wanted’ were the least popular which surprised me as I
the least popular only being chosen eight times out of twenty. thought that females would have chosen an attractive boy group.
Rate the following magazine title names Out of the following which free gift would you like to receive?
This shows that the most popular magazine titles were ‘Mix’ The results show that all of the free gifts were quite popular but the
and ‘ P oh P’, I am still unsure about which title I should pick as majority liked to receive an album, followed by a signed poster and music
there was not really much significant difference between all. download. Band merchandise was the least popular and this shows that
people are not that interested in artist’s/band’s merchandise.

2. What content would you like to see in a What price would you feel is appropriate
music magazine? for a music magazine?
The top 20 chart was the most popular however interviews Over three pounds for the price of a music magazine was in my opinion
came a very close second and festivals/concerts featured third. quite extortionate and clearly the people I surveyed agreed as it received
Quizzes did not seem very popular and this didn’t surprise me zero votes. £2.00-£2.99 and £1.00-£1.99 were the most popular and yet
as a lot of people tend to skip doing them in order to read more under £1.00 wasn’t popular. This surprised me as according to my research
important content. free magazines are doing relatively well yet no one selected this option.
How often would you like the publication to be circulated? On average how long do you listen to music for daily?
From the results I can clearly see that the publication being circulated monthly From the response I can see that the majority listen to music
was most popular with weekly and fortnightly significantly lower. No one voted for more than two hours a day and only one person chose less
for quarterly which doesn’t surprise me and I am glad that monthly was so than an hour. This shows that music is something many people
popular as I had originally planned to do distribute it every month. listen to which is helpful as my magazine will be about music.

3. What gender would you prefer the magazine What colour scheme would you prefer the magazine to have?
to be specifically targeted at?
Both
As I was only asking females to do my questionnaire I had to I was actually quite surprised at the results from this question and thought
alter the question so that they could decide if they would prefer that the feminine colours pink and purple would have been popular.
a magazine for both genders or one specifically targeted at However the two contrasting colours black and white were the most
females. The majority wanted one aimed specifically at females popular and the yellow and green colour scheme did not receive any votes.
which is great as that was my original idea.