2. Interviews
At the start of the coursework our group interviewed members of our target audience
and asked them what conventions they would expect to find in a typical alternative
rock video. We also asked them what they would like to see in an alternative video.
We did this by using sound forge audio studio software in a sound booth
to interview the different participants. We interviewed three people overall:
- Jordan Chilvers, a 17 year old male from our school who has a wide
range of music knowledge and is and A level Drama student, so offered lots of advise
towards the acting part of the video.
- Kane Guichard, a 17 year old male from our media class who has a
good knowledge of camera shots, music video conventions and stereotypes.
- Beth Huby, a 16 year old female from our school, who studies
sociology and gave us an incite into how society stereotypes people and objects, and
she gave us her opinion on other alternative music videos she had seen.
Jordan Kane
Beth
3. What we got from the
interviews
Our response was very helpful to plan our music video as we were told they would like
to see a clear but interpretable narrative story line.
Beth Huby, a 16 year old female from our school, who studies sociology and
made us consider twisting the story line, actors and characters to develop our
conventions. She told us about the stereotypes associated with different genres of film
and music which was good to hear about from a sociologist’s point of view. She was
eager to see a narrative story line that has a twist on the characters and plot.
Kane told us about how we should
4. Formative Feedback
O We got lots of feedback from our
teacher, class, friends and family
and even university lectures of
media studies/ sound and film
production.
5. Public Feedback
O We used Facebook and You Tube
O Sites we used ? to promote our music video and
receive constructional feedback.
O What was the O I found Facebook to be a very
constructive effective tool when distributing my
media text to my friends who are
feedback aged 16 – 21 and were also our
groups main target audience, so
O University's the feedback was
feedback
6. Focus Group
We decided, as a class, to have a focus group, in which we could watch each
group’s music video and give constructive feedback. All the groups got comments
and feedback and what they said what they didn’t think worked,
When our class views our video they said it was quite dark , and I
questioned if the length of time it took to get into the song was too long , but they
said it worked because it is a slow song., they also liked the speed of transitions in
comparison to the speed of the song.
However the group didn’t thin the narrative was very clear, they did agree
with the fact that we need it to be interpreted differently by different people, but they
did say how it still should have been made slightly clear. the group also thought that
it would be a good idea to have most of the shots brightened because we have
darkened it too much using Sony colour curves.
7. O Make sure i say
how and why we
did these things
(facebook and you
tube)
8. What I have learnt
O What would I
change ?
O What aspects went
well
O What didn’t the
audience like
O What did they like
