Media Studies A2 Evaluation Question 3

1. EVALUATION QUESTION 3
“What have you learnt from your audience
feedback?”

2. FRONT
COVER
Page 1

3. MOCKUP FEEDBACK
• The initial feedback from my focus
group for the mockup was that it felt
too sparse and not eye catching enough.
One comment was simply ‘I doesn’t
look interesting so I wouldn’t buy it’.
This immediately told me I needed to
add more sell lines and rearrange to
page to make it more interesting.
• Some positive comments, however,
were that they liked the font used for
the masthead and the place names
listed along the top. One person said
that ‘the photo is bright and appealing,
but there is no focus point and the
quality is not very clear’. This let me
know that the place I took the photo
would be okay, but I would use need to
rethink the angle and colours used.

4. MID PRODUCTION FEEDBACK
• I acted on some of the feedback I
was given when I started to create
the final production. The masthead
was kept the same as my focus
group seemed to like the font and
placement, but I went out and took
some more photos at sunset and
changed the cover photo. The
audience much preferred this photo,
as the composition of the rocks in
the foreground and the horizon line
in the middle was more interesting.
• They said that ‘the page looks more
filled out but the tag lines seem
randomly placed and in too many
different fonts’.

5. MID-PRODUCTION FEEDBACK
• I also created a new rosette instead
of having the ‘Award Winner’ in the
bar at the bottom. This meant that I
could make the bar smaller and less
obtrusive to the page, and my focus
group said that this worked well.

6. LAST CHANGES
• From my mid-production feedback, I
changed a lot on the front cover to get
to my final production.
• I changed the photograph again to
another from the sunset photoshoot as
I was finding it hard to place the
tagalongs over the contrastingly light
and dark colours of the other
photograph. This also means that the
cliff acts the main focus point of the
photo and makes the writing clearer.
• I eliminated the bar at the bottom of
the photo, as my target audience had
said that they preferred the bar being
smaller and less obtrusive, so I figured
they would prefer it even more if it
didn’t exist at all.

7. LAST CHANGES
• I also moved the tagline further
down the page and used fewer fonts
to make them clearer and more
organised, as per the feedback given.
I also embossed the masthead to
make it more easily readable and
defined and added one contrasting
colour (red) to some of the tagline to
create interest and highlight the
most important words for the reader
to look at. The focus group much
preferred this cover due to the
moved taglines and different
photograph.

8. FRONT COVER STATS
35%
65%
• Percentage of people who preferred
the final photo to the mid-
production photo.
Final production
Mid-production
5%
95%
Final production
Mid-production
• Percentage of people who preferred
the layout of the taglines.

9. CONTENTSPages 2 & 3

10. MID-PRODUCTION FEEDBACK
•The mid-production feedback from my
focus group was that they thought the
layout was ‘simple and organised’ and
‘contained all the right information’.
These are very positive points but
there were some features that were
highlighted that could be easily
rectified.
•Some of the main points were that the
font for headings seemed ‘too basic’
and the social media icons looked ‘too
big and spread out compared to the
rest of the page’. They also
commented that the photograph at
the top of the right page did not
match with the title ‘Tracy Emin’.

11. FINAL CHANGES
• I heeded the feedback that the social
media icons were too spaced out and
condensed them and added a
promotion box to fill out the empty
space as per my research into the
codes and conventions. I also
changed the photograph at the top
right to relate to ‘Tracy Emin’ and I
changed the portrait photo to be
more closeup as this is more typical
of a regional magazine. I also
changed the title fonts to match the
heading of ‘CONTENTS’ and fit in
better with the house theme.

12. CONTENTS STATS
5%
95%
• Percentage of people who preferred
the final contents to the mid-
production contents.
Final production
Mid-production
15%
85%
Liked
Didn’t like
• Percentage of people who liked the
theme and design of the final
contents.

13. EDITOR’S
COMMENT
AND
ADVERT
Page 4

14. MID-PRODUCTION FEEDBACK
• The feedback I received from my
focus group at this point in the
production was that the editor’s
comment looked ‘sleek and classy’
and ‘fit in well with the house
theme’, but the advertisement
looked ‘comparably lower in
standard’ and as a ‘budget advert’.
As the magazine’s target audience is
middle class British people from
Kent, I realised that I should make
the advert more sophisticated and
more specific to Kent.

15. LAST CHANGES
• The feedback from the mid
production made me completely
change the advertisement but leave
the editor’s comment exactly how it
was as the focus group only seemed
to dislike the advert. I decided to
advertise for a school in Canterbury
which is in East Kent and would
appeal the the readers, and the fact it
is called the ‘Knight’s School’ and
has the logo of a crown with a quote
of ‘Outstanding’ suggests that it
would appeal to a more middle class
audience which children who live
specifically in this area.

16. ADVERTISEMENT STATS
20%
80%
• Percentage of people who preferred
the final advert to the mid-
production advert.
Final production
Mid-production
45%
55%
Would take
notice
Wouldn’t take
notice
• Percentage of people who said they
would read and take notice of the
final advert.

17. BILLBOARDAncillary Task 1

18. MID-PRODUCTION FEEDBACK
• The focus group said that the overall
layout made it ‘easily readable’ and
‘simple to look at quickly’ which is
positive as this was the style I was
trying to replicate. However, some
members also said that the logo was
a little blurry to read, and that it was
hard to quickly distinguish one
sunset from the other in the small
magazines.

19. LAST CHANGES
• I only made some small changes after my
first feedback. I took the drop-shadow
effect off of the logo to make it more easily
readable and made the background white
instead of grey. This also goes better with
the house theme. I also made ‘Grab your
issue today’ in the same colour red as on
the magazine’s cover to promote the links
between the text and the issues. I also
added social media icons to promote the
multi platform basis of the magazine, and
changed the order of the small fanned out
magazines to make the smaller ones more
distinguishable from the larger issue.
• All of these came as the result of the focus
group’s feedback, and as a whole they said
that the billboard was ‘easily readable’ and
‘simple but eye catching’.

20. ADVERTISEMENT STATS
95%
5%
• Percentage of people who agreed that
the billboard is easily readable.
Not easily
readable
Easily readable
25%
75%
Would buy
Wouldn’t buy
• Percentage of people who said they
would feel compelled to buy the
magazine after seeing the billboard.

21. WEBSITEAncillary Task 2

22. MID-PRODUCTION FEEDBACK
• As the website was built with an online program, I do not have any saved older
versions. However not much changed in the design process, as my focus group
though most of the features were present. They also said, due to most of them being
middle aged as per my target audience research, that the physical magazine was
much more important to them and they were very unlikely to peruse the website at
all. I then realised that this would be a media platform that would attract a younger
audience and so didn’t feel the need to place as many articles online as are in the
actual magazine.
65%
35%
Would visit
Wouldn’t
visit
• Percentage of focus
group who said they
would visit the website
for East Kent Life.