The document describes the process of creating a magazine front cover and advertorial for a Canon photography magazine. It details how the creator conducted research on Canon's branding and magazine conventions. They incorporated elements like colors, layout, and promotional features into their own designs. Feedback indicated the final products were visually striking, detailed, and emulated typical magazine styles successfully. The creator felt they achieved their goals of engaging audiences and representing Canon's brand cohesively across formats.

1. Evaluation
canon

2. Final product
Created by Chloe Meadows

4. Magazine
front cover
The first step in creating my product was to carry out extensive
research on existing canon products and after doing this I
found that common conventions were found in nearly every canon
magazine such as the photo plus header, issue number, date,
the yellow circle for subheadings the yellow box where the consumer
is shown that there is an option of free videos and commonly a
strapline that runs across the top and bottom of the page. So, these
were all the things that I aimed to include in my own magazine cover.
From this information I also found that the main colours used when
advertising a canon magazine were red black which are
brand colours and yellow perhaps to draw in the reader's attention
so when creating my own magazine cover, I used these features as a
guideline for the layout design and colour scheme of the magazine. To
fit with the scheme of my magazine front cover I needed to elevate
the colours within the focal image. To bring this colour into the image
I edited the image in photoshop allowing me to make the image more
colourful. This allowed for the colours to pop within the image. The
deep red vibrant tones matches the theme of canon and the
brands logo. By adjusting the colour levels, it also allowed for contrast
to be created with the black silhouette of the lighthouse drawing
the attention of the audience and engaging them.

5. Magazine
front cover
Due to my research, I found that nearly all photo plus (Canon) magazines
had straplines along the top and bottom of the page along with in the
bottom left-hand corner a box advertising free videos to follow online.
The free element makes the magazine seem value for money and draws
your eye to the magazine dure to the bright yellow colour, so this had to
be included. For my magazine I decided that this needed to be included
to remain loyal to the look of existing products of canons promotional
products. I used a variety of images as the thumbnails of these free
videos to again show the vast variety canon can offer the intended
consumer of the magazine again drawing on the value for money
element. I added the bottom strapline and decided to colour this
strapline red as it not only is the main colour used by canon but also fits
nicely with the focal image of the magazine allowing it to flow together
and appealing on the eye. Within the magazine front cover, I wanted to
include a variety of different camera types styles and
accessories therefore I also chose to feature a DSLR camera and tri-
pod to add dimension to the magazine. I also included a prop phone and
created, and Instagram inspired ombre for the phone background.
This background links to the social media theme of the magazine front
cover and advertorial as due to my research the target audience are the
biggest consumers of social media which also links to the bottom
strapline as content creators become more and more people. I added a
common magazine convention of page numbers on where to find the
articles this allows for the rest of the magazine to be easily navigated for
the audience and be able to find what they are looking for easier.

6. Magazine
front cover
For this magazine front cover, I wanted to include a canon product that related
to the theme of journeys and social media due to the audience being the
biggest consumer of social media therefore I selected the
Canon Zoemini camera as it is a pocket-sized camera and portable photo printer
to capture the moment perfect for gigs travel and anything else you can think
of. I also added the camera spec and information to the front of the cover
giving information away to engage the audience but not giving so much away
that it would disengage the audience making them want to buy the
magazine to find out more about it. Due to the brief requiring the use
of multimedia products I used Canva another photo editing and
product creating platform in order to create the eBook cover placed in the
yellow semi-circle. When looking at the poster I felt that the camera on the
tripod looked to bright and out of place due to the highlights the studio lights
provided therefore I darkened the image to create contrast highlighting contrast
within the magazine front cover allowing for a variety of elements
and colour range to be explored and highlighted. I also added another common
convention of a magazine which was the barcode this elevated the magazine
front cover giving it a more professional look overall. I added another
typical magazine convention of a tagline for this tagline I chose capture the
moment this not only fits the brief and fits the theme of journeys but also fits
the camera chosen for the front of the magazine.to fit my vision
I warped the text into an arch shape then reduced the height of one of the
sides making it look like a sideways triangle almost like a camera flash. This is
not a conventional magazine feature however, especially for canon magazines
as they are usually formal and set out in a particular way however, I wanted
to alter the appearance of the magazine in order to make the differentiating
audiences apparent.

7. Magazine front cover feedback evaluation
• It is visually striking
• very detailed and nice design
• I like the background and the way you've designed it. Fits the brief well.
• really nice background and informative
• It fits with that is expected of a magazine cover it looks real
• It is colourful and emulates the style of a magazine cover well
• I like how detailed it is
Overall I received positive feedback with the comments received reflecting my aim.My aim was to create a colourful
informative and creative product in order to engage and entertain the intended target audience I also aimed to make
the product look as professional as possible so that it wouldn’t look out of place when seen with other Canon products
and through this feedback it is clear that I was successful in my aim. From the feedback I have received I have
successfully met the brief and produced a product that the client would be happy with.

8. Final product
Created by Chloe Meadows

10. Advertorial
When initially creating my advertorial, I planned to use some of the colours
from the magazine to include in my advertorial creating a cohesive look
however when adding it to the background I found that the colours were
too harsh and vibrant and could potentially take away from the
information and images within the advertorial therefore I lightened the
colour creating a pastel whilst still maintaining the sunset theme coherent
with the magazine front cover that I initially aimed for. I wanted to create
negative space within my advertorial to make sure that the advertorial
was not too overstimulating for the brain and make it easier to understand
and read. I did this creating white rectangles to break up the colours of
the background. When I asked the audience what they thought of when
they thought of journeys most people came back with the idea of travelling
somewhere typically on airplane therefore, I knew I needed to include this
and imported a picture I took of airplane from my phone and am now able
to make this a focus point of the advertorial to reinforce the theme of
journeys required by the client. As like the magazine front cover I have
featured the Canon Zoemini in this advertorial, this allows for coherence to
be showcased between the products. I was able to add more information
about the product including the specifications, features, price and positive
reviews of the product. A common advertisement feature is advertising the
product positively this is the best way to sell a product to the audience as it
allows for the product to be showcased at its best possible standard making
it seem perfect for the consumer and as an advertorial is a mix between an
advertisement and article this is something I wanted to include.

11. Advertorial
I also included an article on 8 tips and tricks for social media. There is
a rise in popularity of content creating especially among the intended
audience therefore this article would actively engage the audience. I
created an Instagram post at the bottom righthand corner below the
8 tips and tricks article linking the article to a relevant image I then
used paint(an online drawing software)to create the background for
the image making sure it matched the colours and theme of the
Instagram logo creating the icons, Instagram
logo, lettering comments and page handle. The brief also included a
mention of multimedia use therefore I used Canva another photo
editing platform in order to create the blue sea background for one of
my images and then imported it into photoshop this shows to the
audience that in order to make products they don’t have to buy fancy
editing software and can use free platforms in order to create media
products this also adds to the value for money aspect I am trying to
create within the magazine as through my research I found that
people of the target audience usually have less money than someone
of an older age demographic. I again used Canva used to make quotes
that look like social media posts made by famous faces past and
present I then imported the image to layer on top of the blue
background created in Canva . I also imported my final image onto my
advertorial to decide where it would fit best.

12. Advertorial
For the sides of the advertorial, I used a combination of a plane border
and wave border which combines the advertorial and magazine front
cover giving a coherent theme and flow throughout the products In
the final stage of editing, I realised that I wasn’t happy with the
layout of the advertorial and didn’t seem to flow properly therefore
I rearranged the advertorial to make it more aesthetically
pleasing resizing and moving the images and text to make the
advertorial flow better. Once I was happy with the placement behind
the plane looked empty, so I decided to add clouds behind it by using
the magic wand to remove the background and resizing them
so that they fit into the intended space. The plane coming out of
the clouds could also be a metaphor of canon moving out
of one audience demographic and exploring new ones and
how to market to new audiences which also links to the theme
of journeys. I used the horizontal type tool in order to add the
tagline of a journey is what you make it this direct mode address
makes the audience feel like they are being directly spoken to which
can aid in brand loyalty due to the personalisation such as this tagline.
I also added the canon logo underneath this tagline making it seem like
the tagline came directly from the brand also reinforcing
who this magazine is from.

13. Advertorial feedback evaluation
• It is informative and the design is eye catching
• informative
• Very detailed and it is easy to read
• informative and interesting
• I like that it is set out in an easy way to understand.
• The images along side the text helps keep the readers attention
• I like the layout and how informative it is
Overall I received positive feedback with the comments received reflecting my aim. My aim was to create a colourful informative
and creative product in order to engage and entertain the intended target audience I also aimed to make the product look as
professional as possible so that it wouldn’t look out of place when seen with other Canon products and through this feedback it
is clear that I was successful in my aim. From the feedback I have received I have successfully met the brief and produced a
product that the client would be happy with. The information is clear any easy to understand meaning I have met the aims of
what an advertorial is with eye-catching images and designs along with correct information alongside it.