🌟 Interested in what's next for web design and development? Our latest presentation reveals the emerging trends set to define the digital landscape in 2024. Explore innovative strategies to keep your website game strong. Click below to explore and revolutionize your approach! 👉 #WebDesign #WebDevelopment #DigitalTrends Full blog here - https://digitalmarketingphilippines.com/2024-vision-emerging-trends-in-web-design-and-development/

1. Web Design and Development
Vision: Emerging Trends in

2. Websites play a vital role in business as they establish brand awareness
and presence in the online world. Today, it is even more critical as more
consumers now compare brands before buying something.
A Salesforce survey shows that 85% of
consumers conduct initial research
before making a purchase, with 74%
relying on a business's website.
Enterprises seeking ways to boost
brand awareness must implement
effective website design and
development strategies.

3. Defining Web Design and Development
Web design and development is a broad term that encompasses everything
involved in the creation of a website. It covers two primary skills:

4. involves the visual and interactive aspects of a website.
It entails choosing the site's layout, color schemes,
fonts, and graphical elements to enhance user
experience and convey information effectively.
Web design
Web development
is the building and maintenance of websites. It
encompasses coding, programming, and implementing
functionalities to ensure a website functions smoothly,
providing an optimal user experience.

5. Trends in
Web Design and
Development
Companies need to keep up with
the current and emerging trends
in web design and development
to stand out in today's highly
competitive digital landscape.
Below are some of the most important web
design and development trends in 2024.

6. AI Chatbots
Artificial Intelligence (AI)
has been reshaping the
landscape of web design
and development.
Integrating AI-powered
features such as chatbots in
your website can help you
enhance user experience (UX).

7. Programmed for natural
language processing (NLP),
NLP enables chatbots to
interpret human language
independently. This allows the
company to interact with users
as conversationally as having a
live agent.
To integrate an AI chatbot into
your website, you will have to
choose a platform that aligns
with the use cases you require.

8. Depending on your chosen platform, you may need to develop the
chatbot using programming languages like Python, Node.js, or Java.

9. Some platforms offer
a no-code or low-code
approach, allowing
you to configure the
chatbot without
extensive coding.
Then, you will embed the
chatbot into the website
by adding a chat widget
or using an API. If the
chatbot needs to fetch
or update information
from backend systems,
integrate it with relevant
APIs or databases.

10. Online tool creation and
software development are
concepts once exclusive to
programmers.
But with low-code and
no-code tools, even
designers, content creators,
and business owners can
now independently build
websites and apps with ease.
Low-code and No-code Tools

11. Platforms in the low-code
and no-code realm empower
both programmers and
non-programmers to develop
websites, apps, and software
without manual coding.
More businesses are seen to
engage in low-code and no-code
tools. A study by Statista even
reveals that the global revenue
of the low-code market will hit
65 billion USD in 2027, a
significant increase from the 13
billion USD recorded in 2020.

12. It refers to interface objects
that imitate real-world
counterparts in appearance
and interaction.
Settings
Skeuomorphism is
one of today's top
web design trends.
Skeuomorphism

13. Skeuomorphism is particularly beneficial for
enhancing your website's user-friendliness.
When integrated into your website,
skeuomorphic elements act as a guide on how
users will interact with your website's interface.
One good example of a skeuomorphic website is Arrow
Dynamics, an animation library for Framer. This simple
yet engaging one-pager demo video loads up perfectly
within the skeuomorphic dashboard area, setting it apart
from its competitors.

14. One good example of a skeuomorphic website is Arrow Dynamics, an
animation library for Framer. This simple yet engaging one-pager demo
video loads up perfectly within the skeuomorphic dashboard area, setting
it apart from its competitors.

15. Parallax scrolling is one of the
prominent web design trends
in 2024.
It is a method where the
background of a website moves
more slowly than the foreground,
generating a 3D effect as users
scroll down. This creates depth and
an immersive browsing experience.
Skeuomorphism
Parallax is grounded in optical illusion and exploits the
human eye's tendency to perceive closer objects as larger.

16. Consequently, distant objects appear to move more slowly,
contributing to the perceived depth in the scrolling experience.

17. Typographical
Evolution
Typography is also evolving, so
businesses should explore diverse
typography aspects or consider
hiring a web design outsourcing
company to help them in this regard.
Working with experts can
help you keep up with the
various typography trends,
such as:

18. Bold Typography –
With all the notifications people are constantly
getting, paying attention to websites may come
as a challenge for many users. Using bold fonts
allows you to make a strong impression the
moment users land on your website.
Known for using bold and geometric fonts with
sharp contrasts, brutalism conveys a sense of
strength and urgency. This typography is more of
an in-your-face compared to other bold typefaces.
Brutalism –

19. Highlighted Text –
Your website is usually given less than a
second to create an impression on an
average internet user. Therefore, it is
important to grasp your audience's
attention as soon as they enter your
website, and highlighting texts is an
impressive solution. Most web designers
emphasize specific text sections to
capture the attention of their intended
audience and encourage focused reading.
Highlighted
Text

20. 3D Typography –
This type of typography provides a sense of
depth and volume, with a primary emphasis on
visual appeal. This is among the design styles
sought after by web designers to enhance the
visual allure of their creations. Its potential goes
beyond just visual appeal; it offers additional
benefits in various design aspects.
Animated Typography –
Similar to 3D typography, animated
typography holds the promise of becoming
a prominent trend in the typography
landscape of the 2020s. Designers
embracing this trend aim to provide users
with interactive and immersive experiences.
SWEET
HEART
SWEET
SWEET
SWEET
SWEET
SWEET
SWEET
SWEET
SWEET
SWEET
SWEET
HEART
SWEET
HEART
SWEET
HEART
SWEET
HEART
SWEET
HEART
SWEET
HEART
SWEET
HEART
SWEET
HEART
SWEET
HEART
SWEET
HEART
SWEET
HEART
SWEET
HEART
SWEET
HEART

21. T
T
T
T
T
T
T
T
T
RT
ET
RT
ET
RT
ET
RT
ET
RT
EET
ART
EET
ART
ART
ART
ART
ART
EART
EART
EART
EART
HEART
HEART
Microinteractions
Microinteractions refer to subtle, purpose-driven animations geared toward
enhancing the intuitiveness, engagement, and efficiency of your website.

22. By transforming mundane actions into memorable moments, microinteractions
contribute to a more dynamic and user-friendly online experience.
An example of microinteraction is
customizing headers and other
landing page elements. Reddit
employs this technique by
displaying a unique icon and
header background every time a
user visits a different subcategory.
This minute touch creates a
more unique experience for
your audience.

23. Voice Search
Optimization
(VSO)
Voice search optimization
is another of the top web
development trends today.
VSO refers to the optimization
of your website content to
rank higher in voice searches.

24. Employing voice-based search
engine optimization in your
business is critical, especially
now that more people are
utilizing this technology.
It is reported that voice
search users are about to hit
125.2 million in 2024. This is
about a 1.4% difference from
2022's 123.5 million.

25. To ensure your website is voice-search
friendly, you need to:
Use conversational keywords
Optimize your content
Create an FAQ section
Prioritize the website's mobile friendliness
Claim your Google's business profile

26. Push
Notifications
Push notifications are small,
popup messages that deliver
information about your website,
products, or services. They serve
various purposes, including:
invitation to
explore your site
update on a
particular
product/service
a promotional
message
featuring discounts

27. Like other innovations, push
notifications are constantly
going through improvements.
Geolocation is among the latest
updates in push notifications
that enable your website to
send customized messages
based on the user's location.
Adding visual elements to your
push notifications is another
addition to modern push
notifications. This update is
called Rich Media, which
increases users' retention by
25%.

28. Cybersecurity
Focus
Cybersecurity is an element that
should never be undermined in
web development. Its importance
will be more pronounced in 2024.
Automation may have
streamlined many
business operations, but
it has also posed serious
threats to online platforms.
Hackers will continue to improve their tactics to keep up
with the constant advancements in many technologies.

29. A solid cybersecurity plan involves various steps, such as:
Perform a comprehensive security risk assessment
Establish clear security objectives
Assess your technological infrastructure
Choose an appropriate security framework
Examine existing security policies
Develop a robust risk management plan
Execute your chosen security strategy
Assess the effectiveness of your security
measures

30. Improve Your Website
with the Best SEO Agency
Search engine optimization (SEO) remains a crucial element in today's
market landscape, and effective web design and development are
pivotal in ensuring that your SEO strategies yield positive results.
You can rely on a web
development and SEO
agency to improve your
website performance.

31. Digital Marketing Philippines (DMP)
is an outsourced web developer
Philippines that is also known for
providing SEO solutions to its clients
and partners around the world.
For more than a decade, we have
been delivering various SEO and
web development services,
helping our clients be more visible
online without having to build
and train an internal team.
Learn more about what we can offer by checking our
website at www.digitalmarketingphilippines.com.

32. Want one for your business? Go to:
www.digitalmarketingphilippines.com today!
Created & Designed by:
Resources:
https://www.antino.com/blog/web-design-important-business
https://www.forbes.com/sites/forbesagencycouncil/2020/07/02/building-a-brand-why-a-strong-digital-presence-matters/?sh=54a4a0b849f2
https://www.invisionapp.com/defined/web-design-and-development
https://www.drift.com/learn/chatbot/ai-chatbots/
https://www.wix.com/studio/blog/low-code-no-code
https://cubettech.com/resources/blog/how-to-use-web-development-along-with-iot-using-the-future-technology/
https://www.interaction-design.org/literature/topics/skeuomorphism
https://www.wix.com/blog/what-is-parallax-scrolling-explained-with-examples
https://webflow.com/blog/web-design-trends-2024
https://elearningindustry.com/role-of-typography-in-web-design-tips-and-best-practices
https://userpilot.com/blog/micro-interaction-examples/
https://www.webfx.com/blog/marketing/what-is-voice-search-optimization/
https://onesignal.com/what-are-push-notifications
https://purplesec.us/learn/cyber-security-strategy/#Steps
https://onepagelove.com/arrow-dynamics
https://www.designstudiouiux.com/blog/typography-trends-in-web-design/
https://www.uxpin.com/studio/blog/interaction-design-trends-11-microinteractions-deconstructed/