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Digital Marketing Solutions for Fashion Labels

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This presentation gives you insights on latest trends in digital marketing and social media marketing for fashion labels and brands.

Published in: Social Media, Technology, Business
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Digital Marketing Solutions for Fashion Labels

  1. 1.  As fashion brands realise how to make digital platforms work for them, they are genuinely beginning to innovate in the field of digital marketing.  In the past few years some of the most dramatic changes in digital landscape has been witnessed.  Fashion houses have begun to take digital seriously as one can see the influx of major brands on the social networks.  This presentation focuses on the WHAT & WHY of effective digital presence, HOW & WHERE fashion brands employ components in their strategy and best practices for creating efficient digital presence across multiple channels.
  2. 2.  What is social media? Social media is the interaction among people in which they create, share or exchange information and ideas in virtual communities and networks. TECHNOLOGY PICTURES AUDIOVIDEO SOCIAL INTERACTION BUILD SHARED-MEANING
  3. 3.  You must be where your audience is - ONLINE.  Customers feel a stronger connection to brands.  It’s About Relationships, Not Pitches – need interaction. Benefits  Monitor your brand and reputation  Monitor other brands/competition  Social Media Exposure: Better & Cheaper than traditional Ads  Track ROI better
  4. 4.  To create and maintain a healthy connect with their stakeholders, fashion houses should have presence on : Facebook LinkedIn Instagram Google AdWords Blog Pinterest YouTubeTwitter Google+
  5. 5. Best practices on Facebook  Product-Centric Content Strategy  Integrate Across Other Channels  Engagement facilitating posts
  6. 6.  C&A created a Facebook app where people selected their favourite items and voted for them. These were added in real time on the hangers of the actual piece of clothing in the store, resulting in parts of the collection getting sold out in one day!
  7. 7. Best Practices on Pinterest  Spotlight fashion testimonials  Tell client stories  Create conference boards  Host a pin chat
  8. 8.  Bergdorf Goodman has made the pin-oriented social network work brilliantly for them.
  9. 9. Best Practices on Instagram  Engage fans and target audience  Add strategic messaging and use hash tags, while adhering to Instagram best practices  Creative storytelling strategies
  10. 10.  One of the leading big fashion brands Burberry uses Instagram, to update a range of photos from catwalk shows to behind-the-scenes snaps of celebrities, photo shoots and an insight into how the products and clothes are made.
  11. 11. Best practices on YouTube:  Push People To Your Website  Leverage YouTube Videos For SEO  Showcase products  Raise profile of your business by showcasing events/conferences
  12. 12.  Leading fashion brand, Gucci has 3 million views on it’s videos on Youtube.
  13. 13. Best practices on twitter  Perform content curation  Host a twitter chat  Seeking Feedback  Generating leads
  14. 14.  Louis Vuitton has its official page on twitter with more than 3 million followers. They showcase their collection, post news, pictures and videos. Louis Vuitton began its Twitter love poem campaign #LVLove to create personality for their products.
  15. 15. Best practices on Google+  Product-Centric Content Strategy  Google+ hangouts  Create Google+ Communities  Invite/Participate in fashion discussions
  16. 16.  Fendi, one of the biggest fashion houses has several communities on Google+ showcasing different range of products. These communities have more than 1.1 million followers and 3 million views.
  17. 17. Best Practices on LinkedIn  Awards, Achievements & Initiatives  Invite discussions related to new trends  Showcase best of work  Leverage CSR activities
  18. 18.  One of the biggest fashion labels, Armani Exchange has a company page on LinkedIn where it engages Industry stakeholders, B2B clients and customer relations, has more than 8600 followers.
  19. 19. Brands like Louis Vuitton, Zara, Gucci and Kate n Spade have mobile-apps that have thousands of downloads by Android and iOS users
  20. 20.  Social media measurement or ‘social media monitoring’ is an active monitoring of social media channels for information about a company or organization, usually tracking of various social media content such as blogs, wikis, news sites and micro-blogs.  This is done to find insights into the brands' overall visibility on social media, measure the impact of campaigns, identify opportunities for engagement, assess competitor activity and share of voice, and be alerted to impending crisis.
  21. 21. If you are a fashion brand get in touch to realise your Digital Dreams! Thank You

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