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1. Video Marketing
TRENDS
to Incorporate into Your
Marketing Plan
Marketing Plan

2. By exploring diverse video marketing
trends, you have the potential to elevate
your business's engagement levels, drive
conversions, and amplify your sales figures.
While individuals vary in information
retention methods, approximately 65% of
the global population are visual learners.
This indicates that the majority absorbs
information through visual means.
Video marketing has emerged as a pivotal promotional tool for brands
seeking to expand their reach, especially in today's digital age.

3. In the context of digital marketing, a
Wyzowl study reveals that customers
increasingly rely on video content to
gain insights into products or services.
It also asserts that video marketing
significantly contributes to influencing
these clients toward making a purchase.
This data supports that businesses need
to leverage their customers' need for
visual presentations to attract them and
make a sale. Integrating video marketing
trends into their promotional strategies is
one of the best ways to achieve this.

4. Video Marketing
Trends
Video Marketing
Trends
There are various video marketing trends available
for enterprises to use. But like other marketing
tactics, not all may be suitable for your business.
Knowing what trend suits your niche best is
the wisest marketing decision you can make.

5. Below are some examples of video marketing
fads to help you decide on what to utilize.
Live stream
Live streaming is among the most
popular video content marketing
trends today. It allows users to
watch content in real time. An
internet-enabled device, like a
smartphone or tablet, and a
platform are all you need to
start live streaming.

6. Some of the best live streaming platforms are:
NAME
Twitch
Vimeo
Brightcove
TikTok Live
YouTube Live
Zoom
Dacast
Uscreen
Kaltura
BEST FOR
Gamers
Professional Broadcasters
Enterprises
Influencers and Online Sellers
Social Influencers
Business Professionals
Non-technical Streamers
Experienced Creators
Educational Institutions

7. With live streaming, you can either sell your products and services on the spot or walk
your viewers through the process of how you create your products. Either way, live
broadcasting is a consistent marketing strategy you can utilize to boost your business.

8. Say goodbye to old,
boring videos and
welcome the latest
interactive ones.
Interactive videos
have made a
significant impact
in the marketing
industry, with
clickable elements,
polls, and quizzes.
Interactive Videos

9. With interactive videos, you
can go beyond entertaining
your customers. This video
marketing trend also offers
invaluable insight into your
audience's preferences and
behaviors.
Some examples of
interactive videos are:

10. Hotspot Video features a clickable button, called a hotspot, within
the video. This button can track objects and make them clickable.
The Hub Video presents multiple videos in one video player,
allowing your audience to have control of what to watch and
when they want to watch it.
Contact Form Videos revolutionize the conventional, static contact
forms commonly seen on websites, offering an engaging and
up-to-date alternative. With this, you can personalize the experience
for your customers and make it more enjoyable.

11. Choose Your Own Adventure Videos is an interactive video
that allows you to place your audience at the center of the
story. This marketing trend allows the viewers to influence
the direction of the storyline by providing them with options.
Gamification Videos are perfect for businesses aiming to
boost brand awareness and sales. With this trend, you are
letting your audience play as they learn more about your
product or service.

12. In recent years,
short-form video content
has surged in popularity.
This is shown in TikTok's
immense success, which
prompted Instagram to
introduce Reels and
YouTube to create Shorts.
Short-Form Videos

13. Short-form videos
typically range from one
to three minutes, offering
a convenient and more
cost-effective option for
businesses looking to
produce video content
but facing limitations on
their resources.

14. With an average human attention spa
of just 8.25 seconds, it is no wonder that
short-form videos are known to yield more
positive returns on investment compared
to long-form counterparts.
This also contributes to why short-form
videos have emerged as one of the most
prominent digital marketing trends in 2023.
With short-form videos, you can craft humorous sketches
related to your brand, showcase product demonstrations,
share customer testimonials, and much more.

15. Web seminars, or webinars,
are virtual conferences
conducted online, enabling
participants from around the
globe to gather in a digital
classroom and exchange
information via the internet.
Webinars

16. Employing webinars can also help enterprises facilitate real-time engagement
and interaction, enabling direct communication with potential customers.
This video marketing
trend offers a
platform for in-depth
discussions, allowing
businesses to
showcase expertise
and build trust with
their audience.

17. Webinars can be
repurposed as valuable
content, extending their
reach beyond the live
event. Furthermore,
they are excellent
lead-generating tools.
By requiring interested
participants to fill out a
form and provide their
email addresses, webinars
enable enterprises to
employ email marketing.

18. This allows them
to engage with
individuals who
have already
expressed interest
in their offerings.
This versatility and effectiveness make webinars a
powerful tool in modern video marketing strategies.

19. Video marketing and SEO
Manila Philippines are two
marketing strategies
frequently discussed
separately but are rarely
mentioned together.
Video SEO
However, with search
engines constantly updating
their algorithms, prioritizing
video SEO has become an
imperative marketing tactic.

20. Video SEO is a holistic approach
to optimizing your videos in a way
they can attain good standing in
search engine results under your
targeted keywords.
Video SEO encompasses the
creation of video metadata to allow
users to identify your content's
characteristics, making it easier for
them to search and use your video.

21. But like ranking articles, boosting your video SEO content can also be challenging.
Thus, here are some tips you can use to get your video SEO material out there:
Place your video SEO on public web pages,
use meta tags, and create a video sitemap
to make your videos easier to find.
Enable indexing for your video content.
Ensure Google can retrieve your video files.
Incorporate significant moments
into your YouTube video.

22. User-generated content (UGC), also
referred to as consumer-generated
content, is among the social media
marketing trends offering unique,
brand-centric material crafted by
customers.
Besides videos, UGC content can
also come in images, reviews,
testimonials, and podcasts.
User-Generated Content (UGC) Videos

23. Brands can enlist help from UGC
creators, customers, brand loyalists,
or their employees to create
sponsored content that appears
authentic and designed to highlight
a specific product or service.
While UGC videos are typically contracted by a company, these videos
provide the kind of authenticity that resonates with the customers.

24. Elevate Your
Marketing
Strategy with
the Best SEO
Provider in
the Philippines
Elevate Your
Marketing
Strategy with
the Best SEO
Provider in
the Philippines
Devising impactful video marketing content requires careful planning and creativity. It
demands a deep understanding of your audience's preferences and interests. Achieving high
online rankings, on the other hand, presents another hurdle businesses must overcome.

25. With the ongoing search
engine updates and
increasing competition
among businesses, this
challenge becomes even
more formidable.
Enlisting assistance from
an SEO service provider
Philippines, however, is a
strategic solution to help
you with this challenge.

26. Digital Marketing Philippines is
among the Philippines' top reliable
SEO providers. Since 2013, we have
been providing our clients and
partners with client-focused and
effective SEO approaches.
Collaborate with us in elevating your video marketing strategy by
visiting our website at https://digitalmarketingphilippines.com/.

27. Want one for your business? Go to:
www.digitalmarketingphilippines.com today!
Created & Designed by:
Resources:
https://advertising.amazon.com/library/guides/video-marketing
https://www.linkedin.com/pulse/5-strong-reasons-why-video-marketing-important-nicholas-polle/
https://videowise.com/blog/video-marketing-trends
https://www.wyzowl.com/video-marketing-statistics/
https://www.youtube.com/watch?v=KSwF6Ji-m_w
https://www.getshow.io/blog/video-seo-optimization-guide/
https://blog.hootsuite.com/user-generated-content-ugc/#What_is_user-generated_content
https://wistia.com/learn/marketing/how-live-video-streaming-benefits-your-brand
https://mediatool.com/blog/marketing-trends-2023