Ignite your campaigns with a dose of power! In our latest presentation, we dissect the freshest digital marketing trends of 2024, ensuring your strategies aren't merely current but pioneering. Delve into the slides for practical insights that will propel your success. Tap below and explore today! #DigitalMarketing #Trends2024 #MarketingStrategies Full blog here - https://digitalmarketingphilippines.com/fuel-your-campaigns-with-the-latest-digital-marketing-trends-of-2024-infographic/

1. FUEL YOUR
CAMPAIGNS
Digital Marketing Trends

2. Digital marketing relies on current tech and industry trends, as
well as relative consumer behavior, to be more effective. You need
to be ahead of the curve and continually adapt your strategies if you
want to remain competitive.
From the rising buying power
of Gen Z to the encompassing
impact of AI, new trends are
expected to establish dominance
in 2024.
Anticipating these marketing
trends will put your business in a
better position to accommodate
shifting behaviors and
platform updates.

3. Here are the top marketing trends that will reshape
digital marketing in 2024:
1. Generative AI in
1. Generative AI in
Search Engines
Search Engines
The rapid adoption of generative artificial
intelligence or GenAI in search engines is
expected to significantly change SEO in
the future.
A Gartner survey reveals that 79% of
consumers are expecting to use GenAI in
2024. Marketers should be prepared for the
changes that this development will bring.

4. With the Search Generative Experience (SGE), Google displays an AI-generated
answer and key information before any other organic results.
Currently, Google is experimenting with its GenAI-powered
search in the Search Labs.

5. When they click the top
response, Google will produce
additional details below,
including related web pages,
item descriptions, product
links, and more.
It also has a "ask a follow-up
question" feature that allows
searchers to add more
context to their original
question.

6. The Impact: The rapid
expansion of generative AI
and the possibility of fully
integrating it into search
engines might significantly
reduce organic search traffic
for brands. By 2028, it is
expected that the use of
GenAI will cause a 50%
decrease in organic traffic.
As users obtain information
directly from AI-generated
results, the likelihood of
zero-click searches will
increase.

7. Marketers must prepare for
the disruption of GenAI in
Search. Here are some of the
strategies companies can do
to prepare for this change:
Top-of-funnel queries will
now be easily answered by
the SGE, so website owners
should optimize content
further down the purchase
funnel.

8. For example, a user searching for "things to do in
Sydney" will likely browse their options within Google's
SGE answers.
“affordable activities in Sydney with kids”
will give your content a better chance to stand
out because there will be less competition.
More specific follow-up queries like

9. Google still needs high-quality
content to feed its AI machine,
so your SEO team must focus
on creating website content
that establishes topical
authority.
Moreover, while Google's SGE
is taking over valuable real
estate in the SERPs, it will still
attribute your site if it uses
your content for generating
responses
Focus on topical authority and optimizing for EEAT.

10. Another strategy to adapt
with SGE is implementing a
robust Q&A-style format in
most or all of your content.
Consider including FAQs in your
blogs.
You may also take it one step
further by structuring
long-form content around
key questions and scenarios
that a user might use in a
conversational search.
FAQs
Invest in high-quality content that establishes brand
awareness and thought leadership in your industry by
adhering to the EEAT principles.
?

11. Your SEO outsourcing company may assist you with this by using keyword tools
to identify common questions and long-tail queries related to your business.

12. Make your content more visible
by identifying and incorporating
conversational keywords
that searchers might use in
conversational searches.
Also, create content in a format
favored for snippets: bullet points,
tables, or short paragraphs.
Conversational Keywords
and Schema Markup

13. Finally, implement schema
markup to help search engines
understand the page's context
and content.
However, it is best to be aware and prepared for the possibilities,
especially when they can significantly affect your online visibility
and lead generation strategies.
SGE is still a Beta product and
is not yet replacing the Google
search you know today.

14. 2. AI in PPC Management
2. AI in PPC Management
Google Ads will be increasingly powered by AI
in 2024. Companies employing paid ads need
to restructure accounts to fully leverage AI's
potential or get left behind those who are
actively adapting their methods.
Key strategies include
segmenting campaigns
with more granularity
than in previous years
and having a rich dataset
from which AI algorithms
can optimize.

15. PPC experts also foresee
advertisers handing over
tasks like budget pacing,
bid strategies, and asset
creation to the machines.
This enables faster
optimization and frees
up time to focus on
high-level strategy.

16. Moreover, it is important to
note that while AI automates
PPC tasks, the human element
remains crucial for creativity
and strategic planning.
When integrating AI into
PPC, the goal is to blend the
technology's analytical
prowess with human creativity
and intuition.

17. 3. Video is Everywhere
3. Video is Everywhere
Videos have been gaining traction for
years and will continue to dominate in
2024.
Here are some of the video trends
that are expected to supercharge in
the coming year.

18. The number of social media users who watch videos without
sound is bound to increase in 2024:
Silent Video
85% of videos on Facebook are
watched without sound.
80% of videos on LinkedIn are
viewed with the sound off.

19. According to Meta, people prefer having the choice to turn off the
sound of their mobile feed videos. According to their research:
80% react negatively toward the platform and the advertiser
when mobile video ads play unexpectedly loudly
In contrast, video content optimized for silent viewing has a
70% chance of being watched all the way through to the end.

20. Mobile users comprise the majority
of general web traffic, video plays,
and traffic to social media sites.
With more people using
smartphones to view online
content, the use of vertical
video has significantly
increased.
Vertical Video

21. 57% of user-generated
videos are shot vertically
94% of users hold their
phones vertically

22. Vertical videos are ergonomically
sound for social media marketing
because they offer a positive user
experience.
While it limits the details to be
present in the frame, vertical video
content removes the unnecessary
peripheral details and makes it
easier for viewers to focus on the
action.

23. Live streaming has been
continually growing in
popularity.
- In the third quarter of
2023, viewers streamed
over 7.5 billion hours of
live content across various
platforms.
Live Streaming
REC
LIVE
LIKE

24. - Streaming now accounts for
17% of global internet traffic.
- The global live-streaming
market is expanding at an
annual growth rate of 27%.
LIVE

25. Subtitles and captions are
essential for effective B2B
video content. Captions, in
particular, will increase your
content's discoverability since
people may use keywords
from your captions when
searching.
To adapt to this trend,
consider creating video
content that effectively
communicates even with
the sound off.

26. 1. Live streaming feels more authentic than pre-recorded
video.
2. Live streaming captures and holds attention
longer because it happens in real-time.
3. Viewers engage and interact more in live streams
than with pre-recorded videos.
Live streaming provides a viable opportunity for
marketers due to many reasons.

27. 4. SEO on Social Media
4. SEO on Social Media
SEO on social media will be
even more powerful than
hashtags. In fact, Instagram
CEO Adam Moserri announced
that hashtags don't really
matter on the platform
anymore.

28. Posts with an SEO caption had 30% more reach than
with hashtags.
Posts with keyword captions also got higher engagement,
earning more likes consistently.
Hootsuite confirmed this in a study, revealing that
keyword-focused captions get more reach and engagement
than hashtags. The research discovered that:
Instagram expert and coach Allie Mason also explained that
hashtags are a mere categorization tool for Instagram.

29. Your content will not get a better reach because of hashtags.
Rather, the content itself is what makes the post more visible.
30
50
100

30. In Instagram, likes, comments, profile clicks,
saves, and time spent on the content signal
Instagram that the content is high value.
If the algorithm picks up that
users are interacting with your
content, the platform will
suggest it to more people.
It will be published on the
Explore page, Hashtags People
Follow, Top Posts on hashtag
pages, and Suggested Posts in
the home feed.

31. The key to becoming one of the
social media pros is attracting
more views and engagement
through catchy and relevant
content.
Social media SEO will provide a competitive advantage for
companies that want to improve their reach.
Your chosen social media
marketing company
Philippines should include
keyword research to maximize
the strategy's effectiveness.

32. 5. Gen Z User-Generated
5. Gen Z User-Generated
Content
Content
Gen Z wields formidable buying
power as a generation born into
the digital age. And their influence
extends beyond personal
purchases; they can also sway
family spending decisions.
This is why attracting Gen Z
user-generated content can
make a big difference in your
marketing position.

33. If consumers see that the people
they know are using and promoting
your brand, they will view this as a
stamp of approval.
User-generated content can
establish trust because it serves
as solid social proof of your
product or service's effectiveness.

34. Numerous Gen Z use Instagram
and TikTok to share their opinion
about a service or product after
trying it out.
Via their user-generated
content, brands can grow their
follower count, community,
brand awareness, and
engagement rate.

35. Power up Your Digital Marketing
Power up Your Digital Marketing
Strategies With DMP
Strategies With DMP
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Marketing Philippines (DMP) –
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Elevate your brand with our customized
services that are crafted to align with
the latest trends in the digital realm.

36. Want one for your business? Go to:
www.digitalmarketingphilippines.com today!
Created & Designed by:
Contact us now, and let's help you reshape your online presence together.
Resources:
https://www.constantcontact.com/blog/digital-marketing-trends/
https://www.forbes.com/sites/forbescommunicationscouncil/2023/10/30/top-5-marketing-trends-for-2024/
https://www.semrush.com/blog/future-of-seo/
https://blog.google/products/search/generative-ai-search/
https://blog.google/products/search/google-generative-ai-search-expansion/
https://www.searchenginejournal.com/generative-ai-and-seo-strategy-getting-the-most-out-of-your-tools/493591/
https://searchengineland.com/new-google-search-generative-ai-experience-413533
https://www.entrepreneur.com/en-ae/growth-strategies/the-rise-of-vertical-video-and-its-impact-on-social-media/441368
https://www.wakeupdata.com/blog/ppc-trends-for-2024-data-driven-strategies
https://www.entrepreneur.com/en-ae/growth-strategies/the-rise-of-vertical-video-and-its-impact-on-social-media/441368
https://www.grandviewresearch.com/industry-analysis/video-streaming-market
https://twitter.com/thatalliemason/status/1505593610489802759?s=20&t=ohNXPBfIy5rTia3bXz--CA
https://www.socialinsider.io/blog/social-media-trends/