Ready to up your marketing game on Facebook Reels? Our latest deck presents must-know statistics that every marketer shouldn't overlook. Check it out now and unlock the secrets to Facebook Reels success! Full blog here - https://digitalmarketingphilippines.com/stats-on-facebook-reels-marketers-cannot-ignore-infographic/

1. 19
19
3
3
29
29
Reels
Stats on
Reels Marketers
Cannot Ignore

2. The social media giant Facebook is a popular digital marketing tool,
attracting businesses to its 3.049 billion active monthly users.
While its popularity brings
increased competition,
brands can stand out on the
platform by maximizing
their use of Facebook's
features, such as Facebook
Reels.
When employed strategically,
Facebook Reels can amplify
marketers' reach and ensure
a competitive edge in the
dynamic digital landscape.
Reels

3. Overview of Facebook Reels
The boom of TikTok
reshaped how viewers
consume content and led
to the popularity of
short-form videos.
Meta, seeing the reach and
force of this trend, also
released its own version –
the Facebook Reels. Meta
originally released Facebook
Reels in the US, Canada,
Mexico, and India in
September 2021
@username
Description goes here
#hashtags #music #dance
See translation
Original sound Mute
3h ago
share
105
365
Following | For you

4. It later made the feature available to 150 countries in February 2022.
Meta also geared up to stand against TikTok by adding editing and
monetization capabilities to Facebook Reels.
Reels are short-form videos on
Facebook. This feature allows
users to create and submit short
videos with music, audio snippets,
and visual effects.
It is similar to what can be seen on
other bite-sized video platforms
like Instagram Reels and TikTok.

5. Facebook Reels now allows videos
up to 90 seconds, an increase from
the previous 60-second limit.
Meta also integrated Memories, a
feature where users can repost their
favorite moments through a 'Share
as Reel' option.
The shareability and discoverability of
Reels extend beyond followers of an
account.
Reels
90
seconds
This is the primary reason why Reels can enhance exposure
and enable brands to connect with a diverse market.

6. Facebook Reels
Statistics
Here are valuable statistics
about Facebook Reels you
should not ignore:
Data serve as the foundation for
making influential Facebook
Reels marketing strategies. It
offers valuable insights, ensuring
effective and informed utilization
of the platform.

7. Facebook Reels Boasts the Highest
Average Engagement Rate
• Reels have the highest average
engagement rate at 0.22%
• Videos at 0.18%
• Photos at 0.17%
• Links at 0.14%
• Statuses at 0.125%
• Albums with the lowest
average engagement rate
at 0.124%
Users interact with various Facebook posts uniquely.
The average engagement rate of different Facebook
post types is as follows:

8. This information highlights
the significance of focusing
on Reels in capturing users'
attention and interaction on
the platform.
Marketers can utilize this data
to reflect on crucial analytics,
such as content performance,
and refine their tactics to
resonate effectively with their
target audience.

9. Facebook Reels Has an Estimated 697.1
Million Users Potential Ad Reach
Facebook Stories has a notable 1.25 billion users, search results
733.1 million, and Facebook Marketplace 485.7 million.
While the audience for Reels
advertisements is presently
smaller than that of Stories,
Reels' vast user base presents
opportunities, especially in the
context of larger Facebook
data.

10. Reels Get 140
Billion Daily Plays
in the Facebook App
The enduring popularity of
Reels is evident, with 140
billion daily plays in the
Facebook app.
With algorithms favoring this
format, Reels offer a considerable
possibility for heightened
visibility and engagement.

11. Facebook Secured 3.3% Ad Impressions
from Reels in 2022
In 2022, Facebook Reels accounted
for 3.3% of ad impressions on the
social network and had nearly half
the potential viewership of Stories
advertising.
Businesses can gain a competitive
edge with a well-defined Reels
advertising strategy, especially as
it is still relatively new in the
advertising scene.

12. Facebook and IG Reels
Outshine TikTok in Views
Analysis from Emplifi shows that Reels outperform ordinary video uploads.
Facebook Reels receive more than three times the median views compared
to other video content on the site.
Reels

13. 85% of Marketers Consider Short-form
Videos the Most Effective Video
Content Format
85% of marketers believe short-form
videos are the most effective format
for video content. This makes
Facebook Reels ideal for brand
promotion, with 66% of consumers
stating that short-form videos are
more engaging than long-form ones
on social media.

14. Facebook Ranks Second for Most
Popular Platform for Video Marketing
86% of companies use Facebook for
video marketing. It follows YouTube's
lead at 90% approval from business
owners. This is a notable statistic,
considering 46% of users utilize
Facebook for watching videos.
Facebook has a dedicated 'Video'
tab where individuals can navigate
different video categories like Live,
Gaming, Reels, and Following.
Reels
86%

15. These features enhance user experience by giving users access
to content aligned with their needs and preferences.

16. 47% of Global Consumers Find Reels Helpful for
Discovering New Products
According to Meta, 47% of global
consumers find short-form
videos helpful for discovering
and shopping for new products.
This underscores the increasing
inclination for formats like Reels to
build community and connection.
Creating a compelling brand
story, including interactive polls
and visual narratives, can
boost awareness and reinforce
customer relationships.
Reels
47%

17. Videos increase sales by fostering an emotional and genuine
connection with consumers.

18. Best Practices in
Creating Facebook Reels
Valuable content builds customer
trust and brand loyalty, with viral
pieces promoting organic growth
and attracting new viewers.
Creating engaging content
can be difficult but necessary
for enterprises looking to
increase brand awareness
and website traffic.

19. There are several best practices that can help entrepreneurs create
trending Facebook reels. Here are some of them:
Repurposing content is an inexpensive
technique to convert previously
published material into a new format.
For example, brands can condense blog
posts essential ideas and convert them to
Reels with relevant photos.
Repurposing popular content into
Reels enables companies to capitalize
on what has resonated with their
audience, improving engagement
and shareability.
Repurpose Content

20. Make it Engaging
Engage audiences with interesting
information that motivates them
to take action.
This can be done through making
how-to tutorials or a behind-the-scenes
look into the brand's creative process.
A social media marketing company
Philippines can help businesses create
catchy content and maximize
potential engagement.

21. Stay Updated or Start a Trend
Facilitate Facebook Reels
trends that users can easily
follow.
Stay familiar with industry
trends and create content that
captures attention and
encourages community
interaction.

22. Post Quality Content
Keep viewers interested with clear,
reliable, and high-quality Reels. You
can do this by avoiding shaky or blurry
films, keeping a brisk pace, and
limiting overbearing edits.
Showcasing professionalism
improves brand impression and
promotes meaningful engagement.

23. Leverage Facebook Reels for
Successful Digital Marketing
Campaigns
Facebook Reels stands as a robust
tool for digital marketing initiatives.
By keeping updated with the latest
statistics and trends and employing
best practices to craft engaging
reels, organizations can strengthen
their online presence.
Get all the support you need to achieve
your social media marketing goals by
working with a professional SEO and
social media firm.

24. Digital Marketing Philippines is a
reputable marketing firm offering
SEO services in the Philippines
and comprehensive social media
marketing services.
Working with us means obtaining
enhanced brand exposure and
awareness, robust reputation
management, and audience
building and remarketing.
Contact us today to start elevating your social media campaigns
and unleash the power of Facebook Reels.

25. Want one for your business? Go to:
www.digitalmarketingphilippines.com today!
Created & Designed by:
Resources:
https://backlinko.com/facebook-users
https://thesocialshepherd.com/blog/facebook-statistics
https://www.socialinsider.io/social-media-statistics/facebook-statistics
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https://adstargets.com/blog/brands-facebook-reels/
https://sproutsocial.com/insights/facebook-stats-for-marketers/#feature
https://blog.hootsuite.com/facebook-statistics/
https://www.socialpilot.co/facebook-marketing/facebook-statistics
https://www.facebook.com/business/news/tips-on-growing-your-business-with-reels
https://blog.hubspot.com/marketing/what-are-reels-on-facebook
https://ukti.co.in/blog/2023/05/10/13-powerful-content-repurposing-statistics-for-2023/
https://strikesocial.com/blog/power-of-facebook-reels-a-marketers-must-read-guide/
https://blog.hootsuite.com/facebook-reels/
https://www.oberlo.com/statistics/facebook-age-demographics
https://www.yaguara.co/short-form-video-statistics/
https://www.webfx.com/blog/marketing/video-marketing-statistics/
https://www.socialmediatoday.com/news/new-report-finds-facebook-ig-reels-outperform-tiktok-clips/702993/
https://emplifi.io/press/emplifi-reports-instagram-reels-outperformed-other-video-content-instagram-facebook-tiktok