🚀 Wondering which marketing channels will dominate in 2024? Our latest presentation uncovers the top channels you need to leverage for maximum impact. Explore actionable insights and refresh your marketing game. Click below and revolutionize your strategy! 👉 #MarketingChannels #DigitalTrends #BusinessGrowth Full blog here - https://digitalmarketingphilippines.com/top-marketing-channels-to-leverage-in-2024-infographic/

1. to Leverage in 2024

2. The options of where and how to build internet visibility are
numerous, yet marketing budgets are limited.
Brands cannot market on
every platform available,
which means they have to
choose from the top
marketing channels.
Careful selection of
marketing channels and
staying updated with the
latest trends in 2024 can
help organizations remain
competitive in the
ever-evolving digital
landscape.

3. 1. Social Media
There are 5.04 billion social media users worldwide, putting social media
networks on top of the most effective marketing channels in 2024. The
most popular social media websites marketers can use are as follows:

4. Facebook is the leading social
media network, having over 3
billion active users. Its popularity
can be credited to its tools utilized
by 80 million small businesses.
Some of its features include
Facebook

5. Facebook Ads Groups
Livestreaming
Carousel
Reels
Sponsored Stories
Facebook Exchange
(FBX)
Royalty-free Music

6. With a large user base and access to an array of features, companies can leverage
Facebook to reach and engage their target audience more effectively.

7. Ranked with the highest ROI
(Return on Investment),
marketers can use Instagram to
elevate their marketing efforts.
Instagram is also deemed the most
effective channel for engagement.
With 52% of marketers increasing
their investment in the platform in
2023, further growth can be
anticipated in 2024.
Instagram

8. The platform also receives massive
appeal across demographics. The
majority of YouTube users are
aged 18-24, wherein 8.5% are male
and 6% are female. The 25 to 34
age group follows, with 11.6% male
users and 8.6% female users.
YouTube dominates the online
video-sharing market, with over
2 billion active monthly users
and one billion hours of daily
content viewed.
YouTube

9. These figures show a slightly higher male user proportion in both age groups, reflecting
potential demographic variations in content preferences or usage patterns.
Given these statistics, organizations looking to engage their consumers
through video content should consider utilizing YouTube.
Age Group
18 to 24
25 to 34
35 to 44
45 to 54
55 to 64
Above 65
Male
8.5%
11.6%
9%
6.2%
4.4%
4.3%
Female
6%
8.6%
7.5%
5.7%
4.5%
5.4%

10. 2. Content Marketing
Content marketing is still an excellent channel for establishing brand loyalty and authority in the
online domain. A well-crafted content marketing technique enables business owners to:
share valuable insights with an audience
provide solutions, answers, or entertainment
attract quality prospects
nurture lasting relationships

11. Brands can explore various
content types like blogs,
podcasts, infographics, case
studies, and whitepapers. At
present, video is the most
common content format in this
marketing channel, surpassing
traditional written blogs in
popularity.
Short-form videos, in particular,
are gaining traction, with 85% of
marketers considering them the
most effective video format.
When creating video content, businesses should consider soundless
optimization, as 75% of people often watch videos on mute.

12. 3. SEO
Sixty-nine percent (69%) of
companies actively invest their
time in search engine optimization
(SEO). Organic searches generate
46.5% of digital traffic, while local
searches account for 22.6%.
SEO encompasses more than
just website optimization; it
includes optimizing all web
content.

13. Following search engine
guidelines enhances rankings,
attracts qualified leads, and
promotes lasting growth for firms.
These aspects make SEO the best
marketing channel for driving
more traffic and shaping online
customer experience.

14. Organizations that want to
maximize their use of SEO in
2024 should consider the
impact of artificial intelligence
(AI) in their strategies.
For instance, Google's Search
Generative Experience (SGE)
demonstrates AI integration in
search results, providing users
with quick and intelligent
summaries of search topics.
This new search feature will affect organic traffic, and
marketers should be prepared for it.

15. 4. Affiliate Marketing
Affiliate marketing entails
partnering with individuals
or entities (affiliates) who
promote a brand's products
or services in exchange for a
share of sales generated
through referral links.

16. It is a performance-based
approach where affiliates only
earn a commission when their
referrals convert. This makes
it a cost-effective way to
increase brand visibility and
boost revenue.
A survey involving 100 brands
reveals that 17% allocate 80 to
100% of their marketing budgets
to affiliate marketing. Meanwhile,
34% of the majority of brands give
21 to 40% of their budgets to
affiliate marketing.
17% =
80 to 100%
34% =
21 to 40%

17. 67% = increase their
budget
15% = maintain their
previous budget
11% = undecided
7% = planned to reduce
spending on influencer
marketing
5. Influencer Marketing
According to a survey, 67% of
respondents want to increase their
budget for influencer marketing in
2024. Fifteen percent (15%) of
respondents planned to maintain
their previous budget, 11% were
undecided, and 7% planned to
reduce spending on influencer
marketing.
The increasing number of brands
participating in influencer
marketing shows a growing
recognition of this channel's value.

18. 6. Paid Advertising
Paid advertising is an excellent strategy
for marketers seeking rapid results.
Paid ads provide quick exposure to the
target demographic, unlike organic
content and social media methods,
which prioritize long-term relationship
building.
Mobile advertising is expected to
reach $495 billion in ad spending in
2024. As more individuals engage
with mobile apps, the market for
in-app advertising is anticipated to
expand further.

19. 7. Email Marketing
Email marketing's sustained success can be attributed to its high
engagement rate. Over 99% of users check their email daily, making it a
considerably familiar communication medium.
Additionally, checking emails is
often people's first online
activity, with 58% of individuals
opening their emails before
browsing social media or the
news.

20. One of the best ways companies can
maximize email marketing in 2024 is
by incorporating hyper-personalized
content.
Business owners can use email
segmentation to group subscribers
based on criteria such as location and
purchase history. This allows them to
generate more personalized content
instead of generic messages.

21. 8. Remarketing
Remarketing, also called retargeting,
is an online advertising strategy
where businesses display ads to
individuals who have already visited
their website or connected with their
brand.
This method utilizes cookies or
other tracking technologies to
track and target users who have
shown interest in the business's
offerings.

22. Firms looking for effective
retargeting platforms can
consider Facebook Custom
Audiences. The Meta-owned
platform, used by 40% of the
top one million websites, allows
companies to display ads to
existing visitors.
This includes all Meta-owned
platforms, like Facebook and
Instagram. Other leading
retargeting platforms are Google
Remarketing (31%), Bing Universal
Event Tracking (11%), Criteo (8%),
and Twitter Ads (5%).

23. Leveraging a wide range of marketing
channels is fundamental for obtaining
business growth in the digital realm.
Each strategy is pivotal in reaching the
target audience and making
conversions.
Marketers can distinguish
themselves as leaders in the
industry by experimenting with
trending marketing channels, wisely
allocating budgets, and investing in
conversion-driven tactics.

24. If you are ready to enhance your marketing campaigns, work with Digital
Marketing Philippines (DMP). We offer multi-channel and multi-platform
marketing services for clients worldwide.
Digital Marketing Philippines is a reputable Philippine-based agency committed
to helping you achieve your full marketing reach and potential.
30
50
100

25. Want one for your business? Go to:
www.digitalmarketingphilippines.com today!
Created & Designed by:
Resources:
https://www.steelcroissant.com/blog/maximizing-b2b-growth-the-best-b2b-marketing-channels-to-leverage-in-2024
https://blog.hubspot.com/marketing/marketing-channels
https://www.callbox.com.sg/lead-generation/the-best-marketing-channels-to-get-b2b-leads-in-2024/
https://www.webfx.com/digital-marketing/b2b/best-marketing-channels/
https://inkbotdesign.com/best-digital-marketing-channels/
https://referralrock.com/blog/affiliate-marketing-vs-influencer-marketing/
https://www.pageonepower.com/linkarati/6-seo-trends-to-watch-out-for-in-2024
https://www.wordstream.com/blog/ws/2013/04/15/facebook-marketing
https://www.wordstream.com/blog/content-marketing-trends-2024
https://influencermarketinghub.com/short-form-video/
https://www.studioid.com/springboard/trends/5-short-form-video-content-trends-for-2023/
https://influencermarketinghub.com/email-marketing-predictions/#toc-5
https://www.designrush.com/agency/digital-marketing/trends/what-is-remarketing
Contact us to start your digital marketing journey today!