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Digital Marketing Proposal - Understanding Digital Marketing

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Digital Marketing Proposal - Understanding Digital Marketing

  1. 1. Understand Digital Marketing Madhumita| E: madhumita@infidirect.in | M: +919900590343 |
  2. 2. What we want from Digital Marketing? Visibility Awareness Engagement Branding Leads You are there only if they can find you Provide information to engage people ongoing basis. Generate awareness of your products or services Build Trust & Credibility with potential customer Develop capability for people to contact you online.
  3. 3. Stages of Digital Marketing Execution
  4. 4. WebsiteWebsite TIME LINE This Quarter Social Network Presence Social Network Presence Me-TooOfferingMarketChallengerThoughtLeader MARKETDIFFERENTIATION BloggingBlogging Search Engine Optimization Search Engine Optimization Our Digital Communication Roadmap PresentationPresentation
  5. 5. WebsiteWebsite TIME LINE This Quarter Social Network Presence Social Network Presence Me-TooOfferingMarketChallengerThoughtLeader MARKETDIFFERENTIATION BloggingBlogging Search Engine Optimization Search Engine Optimization Our Digital Communication Roadmap PresentationPresentation TestimonialsTestimonials Mobile Marketing Mobile Marketing ORMORM E-newslettersE-newsletters Email MarketingEmail Marketing
  6. 6. WebsiteWebsite TIME LINE This Quarter Social Network Presence Social Network Presence Me-TooOfferingMarketChallengerThoughtLeader MARKETDIFFERENTIATION Case studyCase study BloggingBlogging Search Engine Optimization Search Engine Optimization Thought leaderThought leader Our Digital Communication Roadmap Research Papers Research Papers PresentationPresentation WhitepapersWhitepapers TestimonialsTestimonials Mobile Marketing Mobile Marketing ORMORM E-newslettersE-newsletters Email MarketingEmail Marketing
  7. 7. 2.0 Ecosystem Implementation Scope Connect with right audience Build strong brand image Garner support for cause and initiatives Raise funds Collaborate and cross promote. Engage with audience with right stories Get found online easily. What Can be Done Using Social Media?
  8. 8. Implementation Scope Website Micro site SEO PPC SMM ORM Mobile The digital marketing implementation plan will start with website, which is engaging and interactive. The concept and the website will be promoted through search engine optimization, social media marketing, Email marketing, SMS marketing, mobile marketing, and paid ads at various related sites and social networking platforms.
  9. 9. Measurement, Reporting and Pricing PHASE 0 [NOW TO PRELAUNCH] PHASE I [LAUNCH] PHASE II [POSTLAUNCH]
  10. 10. Responsibility Measure [Results | Rankings | Traffic | Members | Engagements | Feedbacks | Tonality | Queries | Customers] Client We
  11. 11. ThanksMadhumita| E: madhumita@infidirect.in | M: +919900590343 |

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