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Insights:
Role of Social Media Marketing in
Business Growth
Social Media
Whether you admit it or not, social media is now an integral aspect of people’s daily lives. This is
evident in the ways teenagers engage with platforms like TikTok and Twitter, online sellers
and influencers leveraging Facebook and Instagram, and professionals utilizing LinkedIn.
Consequently,
numerous businesses
are channeling their
efforts and resources
into social media
marketing to leverage
this widespread
connectivity.
However, social media is an
ever-changing landscape,
making it challenging for
enterprises to maintain visibility.
This is why it is crucial
to stay abreast of social
media trends in 2024 to
help you gain a strategic
edge over competitors.
Here are some social media
trends to look out for this year.
User-Generated Content (UGC)
In today’s digital era, customers have become more keen to check reviews and feedback
about a brand and its products or services. User-generated content (UGC) refers to unique,
brand-centric material crafted by consumers and shared on their social platforms.
It spans diverse formats like images, videos,
reviews, testimonials, or podcasts. UGC
sources include not just customers but also
brand loyalists, employees, and paid creators.
The goal of UGC is to provide
authentic social media posts for
potential customers beyond the
polished images and videos from
your official channels.
Short-Form
Videos
The impact of COVID-19
extended beyond affecting
individuals' physical well-being.
It also took a toll on a lot of people’s
mental health. Many individuals
believed that their attention span
was shortened during and after the
global pandemic.
Psychologists came up with
theories and described that the
pandemic created a state of
continuous partial attention.
This was because of the public’s constant
monitoring of news updates and notifications.
As a result, people were unable to concentrate
on a single task for an extended period.
This shift in people’s attention span is part
of the reason short-form videos drastically
increased in popularity. Marketing
materials in this format are brief and
engaging, typically lasting for only a few
seconds to a few minutes, and are often
uploaded in TikTok or Instagram Reels.
Because of this, short-form
videos are known to cater
to people’s shortened
attention spans.
In response to their increasing
popularity, many marketers are
coming up with different ideas
to curate valuable and relatable
content to become viral.
Artificial
Intelligence (AI)
Artificial intelligence (AI) is slowly
being incorporated into various facets
of business operations – from creating
emails to managing customer
interactions. This technology
increased in popularity as it enhanced
efficiency, enabling streamlined
processes and data-driven insights.
From advanced machine learning algorithms to breakthroughs in natural
language processing (NLP), AI will reshape how people work and live.
In 2024, AI will continue to progress and
be a part of the social media trends.
In 2024, AI will continue to
progress and be a part of the
social media trends. From
advanced machine learning
algorithms to breakthroughs
in natural language processing
(NLP), AI will reshape how
people work and live.
Chatbots
A chatbot is a software application
simulating human conversations
with users. While not all chatbots
are equipped with AI, their
modern versions often leverage
conversational AI methods, such as
natural language processing (NLP).
The NLP is placed to understand
user queries better and generate
more relevant responses.
4
8
HI!
With developments in how they engage with consumers,
chatbots are expected to play an even more significant role in
2024. Businesses utilizing chatbots may reap benefits such as:
Saved time for automating daily marketing tasks
Easier way to collect valuable customer data
Increased client engagement with effective content marketing
Simplification of human dialogues for delivering
good user experiences (UX)
Deeper connections with clients
Enhanced brand reputation with real-time customer care
Scaled-up personalization of customer experience
Voice Search
Over recent years, people have
found it more convenient to speak
into their devices for information
instead of typing into search
engines, popularizing voice search.
Today, about 125.2 million
people around the world
are using voice search.
This number is expected to
grow even further in 2024.
While voice search is not a new technology, advancements like Amazon's
Alexa, Google Assistant, and Siri signify recent technological progress.
While voice search is
not a new technology,
advancements like
Amazon's Alexa,
Google Assistant,
and Siri signify recent
technological progress.
YEAR
2023
2022
2021
2020
2019
2018
2017
125.3 million
123.5 million
132 million
128 million
115.2 million
103.9 million
79.9 million
THE NO. OF VOICE
SEARCH USERS
Businesses can integrate
voice search into their
social media marketing by
conducting keyword research
and using natural language.
They can also make the
most of voice search and
social media integration
by incorporating long-tail
keywords and question
phrases.
Optimizing social
media profiles for voice
search with schema
markup, local SEO, and
mobile-friendly design
can also help enhance
social media presence.
How Important
is Social Media
Marketing
in 2024?
In a data analysis by Kepios, it is
revealed that there are at least
4.95 billion social media users
around the world in October 2023.
This number is projected to grow by 5.17 billion next year.
Given these data, organizations can expect that the
importance of social media campaigns is likely to
continue in 2024. Here are several aspects where
social media’s significance is apparent.
These numbers include
businesses utilizing social
media as part of their
digital marketing
strategy.
Customer Engagement
Customer Engagement
Unlike before, when you had to call, message, or email people randomly to
check if they were interested in your brand, social media platforms created a
way for you to connect with your existing and potential customers in an instant.
With social media, you can enable
direct communication with your
clients and engage with them by
responding to their comments. You
can also participate in various
discussions to strengthen your
engagement further.
Through this, you can build a
community around your brand,
fostering customer trust and loyalty.
Brand Visibility and Recognition
Brand Visibility and Recognition
By finding a suitable
strategy, staying
consistent, and aligning
your brand with relevant
trends, you can create
relatable content and
increase brand awareness.
While maintaining visibility online can become challenging, social media
provides an avenue for businesses to post content and quickly gain traction.
Brand Reputation and Loyalty
Brand Reputation and Loyalty
Maintaining online visibility should not be the only thing
businesses should prioritize; reputation also matters.
The internet has made it easier for people to spread
information not only on educational matters but also
with their reviews about a product or service.
Social media is recognized as one of the most pivotal tools in reputation
management. 94% of leaders even affirmed its positive influence on
brand loyalty, as it can facilitate direct communication with customers.
Therefore, keeping an excellent reputation
is easily the best social media marketing
you can employ for your business.
The importance of social media marketing
in 2024 also becomes evident in the aspect
of gaining online traffic.
With the prevalent use of smartphones today,
there is a high possibility that individuals from
various social media backgrounds will come
across your brand.
Online Traffic
Online Traffic
Enhance your social media marketing efforts by incorporating efficient
keyword tactics and investing in diverse online marketing strategies.
Search engine optimization
(SEO) is a widely utilized digital
marketing method across diverse
industries, with many leveraging it
to enhance their online visibility.
This is why many companies are continuously
pouring their resources into learning the ropes
of this strategy, while others hire digital marketing
agencies for their SEO services in the Philippines.
SEO
SEO
Although social media signals may
not directly influence search engine
rankings, SEO and social media
marketing are still considered to
complement each other. Having a
solid social media presence can still
indirectly affect your SEO efforts.
Therefore, placing an
effort in your social media
marketing can also aid in
enhancing your SEO efforts.
Being active on these platforms
provides businesses with the
opportunity to be updated and
quickly adapt to changing consumer
preferences and market trends.
Social media is a dynamic
environment thriving on trends and
where user behaviors evolve rapidly.
Online Traffic
Online Traffic
Boost Your Social Media Game
with a White Label SEO Firm
Despite appearing
uncomplicated, social
media marketing involves
intricacies best handled
by professionals. In 2024,
its significance is going
to be more pronounced,
making it a facet you
should never ignore.
White Label SEO Agency is a full-service white label SEO
firm that has supported multiple partners and clients since
2013. If you work with us, we can assure you that your projects
will be taken care of professionally and strategically.
Learn more about us and our
services by visiting our website at
www.whitelabelseoagency.net.
Resources:
https://www.linkedin.com/pulse/social-media-marketing-trends-2024-embracing-future-digital/
https://www.simplilearn.com/importance-of-social-media-in-todays-world-article
https://iimskills.com/the-importance-of-social-media-marketing/
https://sproutsocial.com/insights/importance-of-social-media-marketing-in-business/
https://www.linkedin.com/pulse/social-media-marketing-trends-2024-beyond-dr-maulik-vyas-vs84c/?trk=public_post
https://www.socialinsider.io/blog/social-media-trends/
https://sproutsocial.com/insights/future-of-social-media/
https://datareportal.com/social-media-users
https://kepios.com/
https://www.oberlo.com/statistics/how-many-people-use-social-media
https://www.questionpro.com/blog/benefits-of-online-reputation-management/
https://blog.hootsuite.com/user-generated-content-ugc/
https://embedsocial.com/blog/ugc-best-practices-and-future-trends/
https://www.salon.com/2023/04/01/how-the-stole-your-focus--and-how-to-get-it-back/
https://www.ibm.com/topics/chatbots
https://www.semrush.com/blog/voice-search-statistics/
https://www.yaguara.co/voice-search-statistics/
https://www.linkedin.com/advice/0/what-benefits-challenges-integrating-voice-search
s e o a g e n c y
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2024 Insights: Role of Social Media Marketing in Business Growth

  • 1. Insights: Role of Social Media Marketing in Business Growth Social Media
  • 2. Whether you admit it or not, social media is now an integral aspect of people’s daily lives. This is evident in the ways teenagers engage with platforms like TikTok and Twitter, online sellers and influencers leveraging Facebook and Instagram, and professionals utilizing LinkedIn. Consequently, numerous businesses are channeling their efforts and resources into social media marketing to leverage this widespread connectivity.
  • 3. However, social media is an ever-changing landscape, making it challenging for enterprises to maintain visibility. This is why it is crucial to stay abreast of social media trends in 2024 to help you gain a strategic edge over competitors. Here are some social media trends to look out for this year.
  • 4. User-Generated Content (UGC) In today’s digital era, customers have become more keen to check reviews and feedback about a brand and its products or services. User-generated content (UGC) refers to unique, brand-centric material crafted by consumers and shared on their social platforms.
  • 5. It spans diverse formats like images, videos, reviews, testimonials, or podcasts. UGC sources include not just customers but also brand loyalists, employees, and paid creators. The goal of UGC is to provide authentic social media posts for potential customers beyond the polished images and videos from your official channels.
  • 6. Short-Form Videos The impact of COVID-19 extended beyond affecting individuals' physical well-being. It also took a toll on a lot of people’s mental health. Many individuals believed that their attention span was shortened during and after the global pandemic.
  • 7. Psychologists came up with theories and described that the pandemic created a state of continuous partial attention.
  • 8. This was because of the public’s constant monitoring of news updates and notifications. As a result, people were unable to concentrate on a single task for an extended period. This shift in people’s attention span is part of the reason short-form videos drastically increased in popularity. Marketing materials in this format are brief and engaging, typically lasting for only a few seconds to a few minutes, and are often uploaded in TikTok or Instagram Reels.
  • 9. Because of this, short-form videos are known to cater to people’s shortened attention spans. In response to their increasing popularity, many marketers are coming up with different ideas to curate valuable and relatable content to become viral.
  • 10. Artificial Intelligence (AI) Artificial intelligence (AI) is slowly being incorporated into various facets of business operations – from creating emails to managing customer interactions. This technology increased in popularity as it enhanced efficiency, enabling streamlined processes and data-driven insights.
  • 11. From advanced machine learning algorithms to breakthroughs in natural language processing (NLP), AI will reshape how people work and live. In 2024, AI will continue to progress and be a part of the social media trends. In 2024, AI will continue to progress and be a part of the social media trends. From advanced machine learning algorithms to breakthroughs in natural language processing (NLP), AI will reshape how people work and live.
  • 12. Chatbots A chatbot is a software application simulating human conversations with users. While not all chatbots are equipped with AI, their modern versions often leverage conversational AI methods, such as natural language processing (NLP). The NLP is placed to understand user queries better and generate more relevant responses. 4 8 HI!
  • 13. With developments in how they engage with consumers, chatbots are expected to play an even more significant role in 2024. Businesses utilizing chatbots may reap benefits such as: Saved time for automating daily marketing tasks Easier way to collect valuable customer data Increased client engagement with effective content marketing Simplification of human dialogues for delivering good user experiences (UX) Deeper connections with clients Enhanced brand reputation with real-time customer care Scaled-up personalization of customer experience
  • 14. Voice Search Over recent years, people have found it more convenient to speak into their devices for information instead of typing into search engines, popularizing voice search. Today, about 125.2 million people around the world are using voice search. This number is expected to grow even further in 2024.
  • 15. While voice search is not a new technology, advancements like Amazon's Alexa, Google Assistant, and Siri signify recent technological progress. While voice search is not a new technology, advancements like Amazon's Alexa, Google Assistant, and Siri signify recent technological progress. YEAR 2023 2022 2021 2020 2019 2018 2017 125.3 million 123.5 million 132 million 128 million 115.2 million 103.9 million 79.9 million THE NO. OF VOICE SEARCH USERS
  • 16. Businesses can integrate voice search into their social media marketing by conducting keyword research and using natural language. They can also make the most of voice search and social media integration by incorporating long-tail keywords and question phrases.
  • 17. Optimizing social media profiles for voice search with schema markup, local SEO, and mobile-friendly design can also help enhance social media presence.
  • 18. How Important is Social Media Marketing in 2024? In a data analysis by Kepios, it is revealed that there are at least 4.95 billion social media users around the world in October 2023.
  • 19. This number is projected to grow by 5.17 billion next year. Given these data, organizations can expect that the importance of social media campaigns is likely to continue in 2024. Here are several aspects where social media’s significance is apparent. These numbers include businesses utilizing social media as part of their digital marketing strategy.
  • 20. Customer Engagement Customer Engagement Unlike before, when you had to call, message, or email people randomly to check if they were interested in your brand, social media platforms created a way for you to connect with your existing and potential customers in an instant.
  • 21. With social media, you can enable direct communication with your clients and engage with them by responding to their comments. You can also participate in various discussions to strengthen your engagement further. Through this, you can build a community around your brand, fostering customer trust and loyalty.
  • 22. Brand Visibility and Recognition Brand Visibility and Recognition By finding a suitable strategy, staying consistent, and aligning your brand with relevant trends, you can create relatable content and increase brand awareness. While maintaining visibility online can become challenging, social media provides an avenue for businesses to post content and quickly gain traction.
  • 23. Brand Reputation and Loyalty Brand Reputation and Loyalty Maintaining online visibility should not be the only thing businesses should prioritize; reputation also matters. The internet has made it easier for people to spread information not only on educational matters but also with their reviews about a product or service. Social media is recognized as one of the most pivotal tools in reputation management. 94% of leaders even affirmed its positive influence on brand loyalty, as it can facilitate direct communication with customers. Therefore, keeping an excellent reputation is easily the best social media marketing you can employ for your business.
  • 24. The importance of social media marketing in 2024 also becomes evident in the aspect of gaining online traffic. With the prevalent use of smartphones today, there is a high possibility that individuals from various social media backgrounds will come across your brand. Online Traffic Online Traffic Enhance your social media marketing efforts by incorporating efficient keyword tactics and investing in diverse online marketing strategies.
  • 25. Search engine optimization (SEO) is a widely utilized digital marketing method across diverse industries, with many leveraging it to enhance their online visibility. This is why many companies are continuously pouring their resources into learning the ropes of this strategy, while others hire digital marketing agencies for their SEO services in the Philippines. SEO SEO
  • 26. Although social media signals may not directly influence search engine rankings, SEO and social media marketing are still considered to complement each other. Having a solid social media presence can still indirectly affect your SEO efforts. Therefore, placing an effort in your social media marketing can also aid in enhancing your SEO efforts.
  • 27. Being active on these platforms provides businesses with the opportunity to be updated and quickly adapt to changing consumer preferences and market trends. Social media is a dynamic environment thriving on trends and where user behaviors evolve rapidly. Online Traffic Online Traffic
  • 28. Boost Your Social Media Game with a White Label SEO Firm Despite appearing uncomplicated, social media marketing involves intricacies best handled by professionals. In 2024, its significance is going to be more pronounced, making it a facet you should never ignore.
  • 29. White Label SEO Agency is a full-service white label SEO firm that has supported multiple partners and clients since 2013. If you work with us, we can assure you that your projects will be taken care of professionally and strategically. Learn more about us and our services by visiting our website at www.whitelabelseoagency.net.
  • 30. Resources: https://www.linkedin.com/pulse/social-media-marketing-trends-2024-embracing-future-digital/ https://www.simplilearn.com/importance-of-social-media-in-todays-world-article https://iimskills.com/the-importance-of-social-media-marketing/ https://sproutsocial.com/insights/importance-of-social-media-marketing-in-business/ https://www.linkedin.com/pulse/social-media-marketing-trends-2024-beyond-dr-maulik-vyas-vs84c/?trk=public_post https://www.socialinsider.io/blog/social-media-trends/ https://sproutsocial.com/insights/future-of-social-media/ https://datareportal.com/social-media-users https://kepios.com/ https://www.oberlo.com/statistics/how-many-people-use-social-media https://www.questionpro.com/blog/benefits-of-online-reputation-management/ https://blog.hootsuite.com/user-generated-content-ugc/ https://embedsocial.com/blog/ugc-best-practices-and-future-trends/ https://www.salon.com/2023/04/01/how-the-stole-your-focus--and-how-to-get-it-back/ https://www.ibm.com/topics/chatbots https://www.semrush.com/blog/voice-search-statistics/ https://www.yaguara.co/voice-search-statistics/ https://www.linkedin.com/advice/0/what-benefits-challenges-integrating-voice-search s e o a g e n c y Created & Designed by: