SlideShare a Scribd company logo

Digital Marketing for Business Growth

Why digital Marketing necessary for business growth? How it is useful compare to tradition marketing. #Digital Marketing Benefits #Digital Marketing Channels #SEO #SMO #SMM #Email marketing #Blog #Analytics #Digital Marketing Strategies

1 of 15
Download to read offline
FOR BUSINESS GROWTH
What is Digital Marketing?
Digital marketing is an umbrella term for the
targeted, measurable, and
interactive marketing of products or services
using digital technologies to reach and
convert leads into customers and retain
them.
Digital marketing allows you to more effectively target your
desired market, so you can reach out to an already receptive
audience who is primed to be interested in what you have to
offer. Through digital media, especially social media, brands
can interact directly, and can foster a deeper emotional bond
with customers.
Why is digital marketing so important? Because it is
not only a rapidly growing force in the current
marketing playing field, it is set to be the future of
marketing, and it seems likely that digital media will
soon replace more traditional forms altogether.
The facts are that digital methods of communication
and marketing are faster, more versatile, practical and
streamlined, so it is perhaps unsurprising that once
the technology became available we began quickly
moving into the digital age.
Why Digital Marketing it necessary for business growth?
More Cost-Effective than Traditional
Marketing
Measurable Results
More Customizable hence generate
more Better Revenues
Facilitates Interaction with Targeted
Audiences
Why Companies should go for Digital Marketing? (1/2)
Builds Brand Reputation
Better ROI for Your Marketing
Investments
Earns People’s Trust
Entices People to Take Favorable Action
Why Companies should go for Digital Marketing? (2/2)
DIGITAL MARKETING CHANNELS
‘’GO WHERE YOUR AUDIENCE GOES’’

Recommended

Digital Marketing Fundamentals & Concept
Digital Marketing Fundamentals & ConceptDigital Marketing Fundamentals & Concept
Digital Marketing Fundamentals & ConceptBhavesh Gudhka ✔
 
Digital marketing ppt 2021
Digital marketing ppt 2021Digital marketing ppt 2021
Digital marketing ppt 2021Kushal Shah
 
Digital marketting.ppt
Digital marketting.pptDigital marketting.ppt
Digital marketting.pptMDABDULLAKHAN
 
Benefits of digital marketing: Digital Marketing Experts
Benefits of digital marketing: Digital Marketing ExpertsBenefits of digital marketing: Digital Marketing Experts
Benefits of digital marketing: Digital Marketing Expertsbrandhype
 
Fundamental of Digital marketing- Basic Of Digital Marketing
Fundamental of Digital marketing- Basic Of Digital Marketing Fundamental of Digital marketing- Basic Of Digital Marketing
Fundamental of Digital marketing- Basic Of Digital Marketing Amit Thakur
 
The Fundamentals of Digital Marketing - PUP Taguig Presentation
The Fundamentals of Digital Marketing - PUP Taguig PresentationThe Fundamentals of Digital Marketing - PUP Taguig Presentation
The Fundamentals of Digital Marketing - PUP Taguig PresentationJomer Gregorio
 
Digital Marketing Proposal - Understanding Digital Marketing
Digital Marketing Proposal - Understanding Digital MarketingDigital Marketing Proposal - Understanding Digital Marketing
Digital Marketing Proposal - Understanding Digital MarketingInfidirect
 

More Related Content

What's hot

Digital marketing-ppt
Digital marketing-ppt Digital marketing-ppt
Digital marketing-ppt radhikasahu34
 
Digital marketing Presentation
Digital marketing PresentationDigital marketing Presentation
Digital marketing PresentationSatyajit Debnath
 
Digital Marketing
Digital MarketingDigital Marketing
Digital Marketingamankrsingh
 
Digital marketing
Digital marketingDigital marketing
Digital marketingsangeeta454
 
Introduction to Digital Marketing
Introduction to Digital MarketingIntroduction to Digital Marketing
Introduction to Digital MarketingAmit Walawalkar
 
Digital Marketing Overview
Digital Marketing OverviewDigital Marketing Overview
Digital Marketing OverviewAnton Koekemoer
 
Digital Marketing Strategy & Plan (PPT)
Digital Marketing Strategy & Plan (PPT)Digital Marketing Strategy & Plan (PPT)
Digital Marketing Strategy & Plan (PPT)Bhavesh Gudhka
 
Digital marketing presentation
 Digital marketing presentation Digital marketing presentation
Digital marketing presentationKAMINIGARUD
 
Digital Marketing Overview
Digital Marketing Overview Digital Marketing Overview
Digital Marketing Overview Darshan Torane
 
Digital marketing overview, digital marketing ,DIGITAL MARKETING, Digital Mar...
Digital marketing overview, digital marketing ,DIGITAL MARKETING, Digital Mar...Digital marketing overview, digital marketing ,DIGITAL MARKETING, Digital Mar...
Digital marketing overview, digital marketing ,DIGITAL MARKETING, Digital Mar...ankit kumar
 
Intro to digital marketing
Intro to digital marketing Intro to digital marketing
Intro to digital marketing Lamiaa Ahmed
 
digital marketing ppt | importance of digital marketing | SEO
digital marketing ppt | importance of digital marketing | SEOdigital marketing ppt | importance of digital marketing | SEO
digital marketing ppt | importance of digital marketing | SEOsatrunjay tiwari
 

What's hot (20)

Digital marketing-ppt
Digital marketing-ppt Digital marketing-ppt
Digital marketing-ppt
 
Digital marketing Presentation
Digital marketing PresentationDigital marketing Presentation
Digital marketing Presentation
 
Digital Marketing
Digital MarketingDigital Marketing
Digital Marketing
 
Digital marketing
Digital marketingDigital marketing
Digital marketing
 
Introduction to Digital Marketing
Introduction to Digital MarketingIntroduction to Digital Marketing
Introduction to Digital Marketing
 
Digital marketing
Digital marketing Digital marketing
Digital marketing
 
Digital Marketing Overview
Digital Marketing OverviewDigital Marketing Overview
Digital Marketing Overview
 
Digital marketing feroz
Digital marketing ferozDigital marketing feroz
Digital marketing feroz
 
Digital Marketing Strategy & Plan (PPT)
Digital Marketing Strategy & Plan (PPT)Digital Marketing Strategy & Plan (PPT)
Digital Marketing Strategy & Plan (PPT)
 
Digital marketing explainer
Digital marketing explainerDigital marketing explainer
Digital marketing explainer
 
Digital marketing presentation
 Digital marketing presentation Digital marketing presentation
Digital marketing presentation
 
Digital Marketing Overview
Digital Marketing Overview Digital Marketing Overview
Digital Marketing Overview
 
Digital Marketing
Digital MarketingDigital Marketing
Digital Marketing
 
Digital marketing
Digital marketingDigital marketing
Digital marketing
 
Digital marketing
Digital marketingDigital marketing
Digital marketing
 
Digital marketing
Digital marketingDigital marketing
Digital marketing
 
Digital marketing overview, digital marketing ,DIGITAL MARKETING, Digital Mar...
Digital marketing overview, digital marketing ,DIGITAL MARKETING, Digital Mar...Digital marketing overview, digital marketing ,DIGITAL MARKETING, Digital Mar...
Digital marketing overview, digital marketing ,DIGITAL MARKETING, Digital Mar...
 
Digital Marketing Overview
Digital Marketing OverviewDigital Marketing Overview
Digital Marketing Overview
 
Intro to digital marketing
Intro to digital marketing Intro to digital marketing
Intro to digital marketing
 
digital marketing ppt | importance of digital marketing | SEO
digital marketing ppt | importance of digital marketing | SEOdigital marketing ppt | importance of digital marketing | SEO
digital marketing ppt | importance of digital marketing | SEO
 

Similar to Digital Marketing for Business Growth

Lecture 6&7 - Digital Marketing (Social Media & Beyond).pptx
Lecture 6&7 - Digital Marketing (Social Media & Beyond).pptxLecture 6&7 - Digital Marketing (Social Media & Beyond).pptx
Lecture 6&7 - Digital Marketing (Social Media & Beyond).pptxFaizanGul6
 
introduction to digital marketing-191225045508.pdf
introduction to digital marketing-191225045508.pdfintroduction to digital marketing-191225045508.pdf
introduction to digital marketing-191225045508.pdfFahd Sultan
 
Introduction to Digital Marketing India
Introduction to Digital Marketing IndiaIntroduction to Digital Marketing India
Introduction to Digital Marketing IndiaJeevanGilbile
 
Introduction to digital marketing
Introduction to digital marketingIntroduction to digital marketing
Introduction to digital marketingArpitaSingh136
 
DIGITAL MARKETING SANTOSH PPT.pptx
DIGITAL MARKETING SANTOSH PPT.pptxDIGITAL MARKETING SANTOSH PPT.pptx
DIGITAL MARKETING SANTOSH PPT.pptxsantoshshah82
 
Presentation on digital mkt
Presentation on digital mktPresentation on digital mkt
Presentation on digital mktprateebha
 
What is Digital Marketing.pptx
What is Digital Marketing.pptxWhat is Digital Marketing.pptx
What is Digital Marketing.pptxdeeps170891
 
digitalmarketing-presentation.pdf
digitalmarketing-presentation.pdfdigitalmarketing-presentation.pdf
digitalmarketing-presentation.pdfVericaBulovi1
 
Digital marketing
Digital marketingDigital marketing
Digital marketingAkshay Sood
 
Boost web traffic without seo
Boost web traffic without seo Boost web traffic without seo
Boost web traffic without seo JulieHannah2
 

Similar to Digital Marketing for Business Growth (20)

Lecture 6&7 - Digital Marketing (Social Media & Beyond).pptx
Lecture 6&7 - Digital Marketing (Social Media & Beyond).pptxLecture 6&7 - Digital Marketing (Social Media & Beyond).pptx
Lecture 6&7 - Digital Marketing (Social Media & Beyond).pptx
 
introduction to digital marketing-191225045508.pdf
introduction to digital marketing-191225045508.pdfintroduction to digital marketing-191225045508.pdf
introduction to digital marketing-191225045508.pdf
 
Introduction to Digital Marketing India
Introduction to Digital Marketing IndiaIntroduction to Digital Marketing India
Introduction to Digital Marketing India
 
Introduction to digital marketing
Introduction to digital marketingIntroduction to digital marketing
Introduction to digital marketing
 
hassan dm.pptx
hassan dm.pptxhassan dm.pptx
hassan dm.pptx
 
DIGITAL MARKETING SANTOSH PPT.pptx
DIGITAL MARKETING SANTOSH PPT.pptxDIGITAL MARKETING SANTOSH PPT.pptx
DIGITAL MARKETING SANTOSH PPT.pptx
 
Presentation on digital mkt
Presentation on digital mktPresentation on digital mkt
Presentation on digital mkt
 
Digital marketing
Digital marketingDigital marketing
Digital marketing
 
Digital marketing
Digital marketingDigital marketing
Digital marketing
 
What is Digital Marketing.pptx
What is Digital Marketing.pptxWhat is Digital Marketing.pptx
What is Digital Marketing.pptx
 
Digital Marketing
 Digital Marketing  Digital Marketing
Digital Marketing
 
Digital marketing
Digital marketingDigital marketing
Digital marketing
 
Digital marketing tips for small businesses
Digital marketing tips for small businessesDigital marketing tips for small businesses
Digital marketing tips for small businesses
 
Digital marketing
Digital marketingDigital marketing
Digital marketing
 
digitalmarketing-presentation.pdf
digitalmarketing-presentation.pdfdigitalmarketing-presentation.pdf
digitalmarketing-presentation.pdf
 
10 Forward
10 Forward10 Forward
10 Forward
 
3 dm.ppt
3 dm.ppt3 dm.ppt
3 dm.ppt
 
Digital marketing
Digital marketingDigital marketing
Digital marketing
 
Boost web traffic without seo
Boost web traffic without seo Boost web traffic without seo
Boost web traffic without seo
 
Digital marketing
Digital marketingDigital marketing
Digital marketing
 

Recently uploaded

Oppo Smart Matting f25 pro social media campaign
Oppo Smart Matting f25 pro social media campaignOppo Smart Matting f25 pro social media campaign
Oppo Smart Matting f25 pro social media campaignUddhav Parab
 
Market segmentation: Segments of a market refer to distinct groups of consumers
Market segmentation:  Segments of a market refer to distinct groups of consumersMarket segmentation:  Segments of a market refer to distinct groups of consumers
Market segmentation: Segments of a market refer to distinct groups of consumersNiveditha Achandira
 
Snapshot of Consumer Behaviors of January 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of January 2024-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of January 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of January 2024-EOLiSurvey (EN).pdfEastern Online-iSURVEY
 
Advance Digital Marketing Online Program - ODM.pdf
Advance Digital Marketing Online Program - ODM.pdfAdvance Digital Marketing Online Program - ODM.pdf
Advance Digital Marketing Online Program - ODM.pdflokesh2murugesan
 
Advanced Marketing Management Promotional Marketing for Bourbon Bowl
Advanced Marketing Management Promotional Marketing for Bourbon BowlAdvanced Marketing Management Promotional Marketing for Bourbon Bowl
Advanced Marketing Management Promotional Marketing for Bourbon Bowlanahimariche
 
Media Training 101: Discover the Basics of Being a Spokesperson
Media Training 101: Discover the Basics of Being a SpokespersonMedia Training 101: Discover the Basics of Being a Spokesperson
Media Training 101: Discover the Basics of Being a SpokespersonNapierPR
 
Advanced Pay Per Click (PPC)
Advanced Pay Per Click (PPC)Advanced Pay Per Click (PPC)
Advanced Pay Per Click (PPC)AdriannaBednarz
 
Advertising concepts , Importance and its Types
Advertising concepts , Importance and its TypesAdvertising concepts , Importance and its Types
Advertising concepts , Importance and its Typesparamanjegatheeswari
 
Silvers_Alexander_SCBS_PB.1_2024-02.pptx
Silvers_Alexander_SCBS_PB.1_2024-02.pptxSilvers_Alexander_SCBS_PB.1_2024-02.pptx
Silvers_Alexander_SCBS_PB.1_2024-02.pptxhqyfxsvkhb
 
Advertising and Sales Promotion concepts
Advertising and Sales Promotion  conceptsAdvertising and Sales Promotion  concepts
Advertising and Sales Promotion conceptsparamanjegatheeswari
 
Best Online Learning platforms in indias
Best Online Learning platforms in indiasBest Online Learning platforms in indias
Best Online Learning platforms in indiasshinchan7027
 
Empowering In-house Content Projects with AI - Yagmur Simsek - Search Norwich 14
Empowering In-house Content Projects with AI - Yagmur Simsek - Search Norwich 14Empowering In-house Content Projects with AI - Yagmur Simsek - Search Norwich 14
Empowering In-house Content Projects with AI - Yagmur Simsek - Search Norwich 14SearchNorwich
 
Report on the future of Digital Advertising in India
Report on the future of Digital Advertising in IndiaReport on the future of Digital Advertising in India
Report on the future of Digital Advertising in IndiaSocial Samosa
 
Presentation on Starbucks Marketing Strategy
Presentation on Starbucks Marketing StrategyPresentation on Starbucks Marketing Strategy
Presentation on Starbucks Marketing StrategySuman Kumari
 
How An Enterprise Digital PR Firm Earns 100’s Of Links In 30 Days
How An Enterprise Digital PR Firm Earns 100’s Of Links In 30 DaysHow An Enterprise Digital PR Firm Earns 100’s Of Links In 30 Days
How An Enterprise Digital PR Firm Earns 100’s Of Links In 30 DaysSearch Engine Journal
 
Advanced Email Marketing
Advanced Email MarketingAdvanced Email Marketing
Advanced Email MarketingAdriannaBednarz
 
ChatGPT : How to use ChatGPT and Get updated Prompts
ChatGPT : How to use ChatGPT and Get updated PromptsChatGPT : How to use ChatGPT and Get updated Prompts
ChatGPT : How to use ChatGPT and Get updated PromptsSaurav Srivastava
 
Simplifying Direct Booking With Integrated Websites
Simplifying Direct Booking With Integrated WebsitesSimplifying Direct Booking With Integrated Websites
Simplifying Direct Booking With Integrated WebsitesAnton Shulke
 
VBOUT Partners Meeting Group - February 2024
VBOUT Partners Meeting Group - February 2024VBOUT Partners Meeting Group - February 2024
VBOUT Partners Meeting Group - February 2024Vbout.com
 
what is digital marketing and it's importance
what is digital marketing and it's importancewhat is digital marketing and it's importance
what is digital marketing and it's importanceThe Digital Keys
 

Recently uploaded (20)

Oppo Smart Matting f25 pro social media campaign
Oppo Smart Matting f25 pro social media campaignOppo Smart Matting f25 pro social media campaign
Oppo Smart Matting f25 pro social media campaign
 
Market segmentation: Segments of a market refer to distinct groups of consumers
Market segmentation:  Segments of a market refer to distinct groups of consumersMarket segmentation:  Segments of a market refer to distinct groups of consumers
Market segmentation: Segments of a market refer to distinct groups of consumers
 
Snapshot of Consumer Behaviors of January 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of January 2024-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of January 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of January 2024-EOLiSurvey (EN).pdf
 
Advance Digital Marketing Online Program - ODM.pdf
Advance Digital Marketing Online Program - ODM.pdfAdvance Digital Marketing Online Program - ODM.pdf
Advance Digital Marketing Online Program - ODM.pdf
 
Advanced Marketing Management Promotional Marketing for Bourbon Bowl
Advanced Marketing Management Promotional Marketing for Bourbon BowlAdvanced Marketing Management Promotional Marketing for Bourbon Bowl
Advanced Marketing Management Promotional Marketing for Bourbon Bowl
 
Media Training 101: Discover the Basics of Being a Spokesperson
Media Training 101: Discover the Basics of Being a SpokespersonMedia Training 101: Discover the Basics of Being a Spokesperson
Media Training 101: Discover the Basics of Being a Spokesperson
 
Advanced Pay Per Click (PPC)
Advanced Pay Per Click (PPC)Advanced Pay Per Click (PPC)
Advanced Pay Per Click (PPC)
 
Advertising concepts , Importance and its Types
Advertising concepts , Importance and its TypesAdvertising concepts , Importance and its Types
Advertising concepts , Importance and its Types
 
Silvers_Alexander_SCBS_PB.1_2024-02.pptx
Silvers_Alexander_SCBS_PB.1_2024-02.pptxSilvers_Alexander_SCBS_PB.1_2024-02.pptx
Silvers_Alexander_SCBS_PB.1_2024-02.pptx
 
Advertising and Sales Promotion concepts
Advertising and Sales Promotion  conceptsAdvertising and Sales Promotion  concepts
Advertising and Sales Promotion concepts
 
Best Online Learning platforms in indias
Best Online Learning platforms in indiasBest Online Learning platforms in indias
Best Online Learning platforms in indias
 
Empowering In-house Content Projects with AI - Yagmur Simsek - Search Norwich 14
Empowering In-house Content Projects with AI - Yagmur Simsek - Search Norwich 14Empowering In-house Content Projects with AI - Yagmur Simsek - Search Norwich 14
Empowering In-house Content Projects with AI - Yagmur Simsek - Search Norwich 14
 
Report on the future of Digital Advertising in India
Report on the future of Digital Advertising in IndiaReport on the future of Digital Advertising in India
Report on the future of Digital Advertising in India
 
Presentation on Starbucks Marketing Strategy
Presentation on Starbucks Marketing StrategyPresentation on Starbucks Marketing Strategy
Presentation on Starbucks Marketing Strategy
 
How An Enterprise Digital PR Firm Earns 100’s Of Links In 30 Days
How An Enterprise Digital PR Firm Earns 100’s Of Links In 30 DaysHow An Enterprise Digital PR Firm Earns 100’s Of Links In 30 Days
How An Enterprise Digital PR Firm Earns 100’s Of Links In 30 Days
 
Advanced Email Marketing
Advanced Email MarketingAdvanced Email Marketing
Advanced Email Marketing
 
ChatGPT : How to use ChatGPT and Get updated Prompts
ChatGPT : How to use ChatGPT and Get updated PromptsChatGPT : How to use ChatGPT and Get updated Prompts
ChatGPT : How to use ChatGPT and Get updated Prompts
 
Simplifying Direct Booking With Integrated Websites
Simplifying Direct Booking With Integrated WebsitesSimplifying Direct Booking With Integrated Websites
Simplifying Direct Booking With Integrated Websites
 
VBOUT Partners Meeting Group - February 2024
VBOUT Partners Meeting Group - February 2024VBOUT Partners Meeting Group - February 2024
VBOUT Partners Meeting Group - February 2024
 
what is digital marketing and it's importance
what is digital marketing and it's importancewhat is digital marketing and it's importance
what is digital marketing and it's importance
 

Digital Marketing for Business Growth

  • 2. What is Digital Marketing? Digital marketing is an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach and convert leads into customers and retain them. Digital marketing allows you to more effectively target your desired market, so you can reach out to an already receptive audience who is primed to be interested in what you have to offer. Through digital media, especially social media, brands can interact directly, and can foster a deeper emotional bond with customers.
  • 3. Why is digital marketing so important? Because it is not only a rapidly growing force in the current marketing playing field, it is set to be the future of marketing, and it seems likely that digital media will soon replace more traditional forms altogether. The facts are that digital methods of communication and marketing are faster, more versatile, practical and streamlined, so it is perhaps unsurprising that once the technology became available we began quickly moving into the digital age. Why Digital Marketing it necessary for business growth?
  • 4. More Cost-Effective than Traditional Marketing Measurable Results More Customizable hence generate more Better Revenues Facilitates Interaction with Targeted Audiences Why Companies should go for Digital Marketing? (1/2)
  • 5. Builds Brand Reputation Better ROI for Your Marketing Investments Earns People’s Trust Entices People to Take Favorable Action Why Companies should go for Digital Marketing? (2/2)
  • 6. DIGITAL MARKETING CHANNELS ‘’GO WHERE YOUR AUDIENCE GOES’’
  • 7. As the face of your company, your website design needs to be professional, clean, and easy for all visitors to navigate. When designing your website, focus on: • Including calls to action on many pages so viewers are continually thinking about what your company can do for them. WEBSITE DESIGN • Optimizing the site on all browsers, including those on smart phones. The percentage of people who surf the web on smart phones and tablets is growing. In fact, 25 percent of mobile Web users never or infrequently use the desktop to search the web. • Incorporating relevant keywords naturally to help your search rankings.
  • 8. Statistically, companies that blog get 55% more visitors to their websites than companies that don’t blog. Therefore, your website should include an integrated blog, which helps you provide customers with useful, relevant information. When creating a blog, ensure that it is: BLOG • Easy for readers to subscribe through RSS and email. • Easy to share through social media. • Easy to interact with you by commenting on posts.
  • 9. Many potential customers start at the search engines when they need what you sell. To be found, you must use search engine optimization techniques to help your website, blog, and social media accounts rank high in the search engines. SEARCH ENGINE OPTIMIZATION (SEO) Follow these steps in your marketing strategy: • Make sure each page of your website is optimized for the search engines • Research specific keywords that people most commonly search for in your industry. • Use these keywords on your website and through social media. • Include long-tail keywords specific to your market, which are one of the keys to ranking well on search engines.
  • 10. Because you can’t always keep your website on people’s minds, email marketing is a great way to stay in front of your customers. EMAIL MARKETING Pay attention to: • Creating a quality design for your email template so it ties in with the look and feel of your website, completing a comprehensive marketing strategy. • Providing useful, relevant information through email on a regular basis to help you convert potentials into customers.
  • 11. Facebook, Twitter, Linkedin, YouTube, and Google+ are not just for individuals. They have several major advantages for businesses: • Provide an opportunity to create a community around your company through interaction with the people who are interested in you. SOCIAL MEDIA MARKETING • Help you remain on people’s radars by posting status updates, media, blog posts, and information about your company regularly. • Allow you to reach exponential numbers of people at a very minimal cost because of the viral nature of these networks.
  • 12. The competition for visibility in the search results is fierce, which is all the more reason that big brands should stake their claim as a presence to be reckoned with online. Alongside search engine optimization, pay-per-click (PPC) can garner more real estate for your brand on the results page — and if you’re not there, your competition surely will be. PAY PER CLICK (PPC) PPC Matters To Big Brands, And It Drives Revenue Here are five reasons why PPC marketing is worthwhile: • You only pay when an interested person clicks. • You set your budget to control costs. • You can reach your target consumer at the right time with the right ad. • Unlike organic search, PPC can show results very quickly. • PPC data can inform your other marketing channels.
  • 13. Measuring the results and trends of your website, blog, email campaigns, search engine ranking, and social media reach plays a crucial role in any online marketing strategy. ANALYTICS The most important metrics to measure include: • Website: Site visitors, page views, pages per visit, average time on the site, bounce rate, top landing and exit pages, top content, leads & conversions. • Blog: Subscribers, views / visitors, conversions, comments, clicks, rank, inbound links, social media shares. • SEO: Page rank, # of indexed pages, # of inbound links, # of keywords sending traffic to your site, long-tail keyword rank & opportunities. • Email Marketing: # sent, bounces, spam reports, opt-outs, opens, clicks, forwards. • Social Media: # of likes, followers, connections, etc., growth, engagement, momentum, results.
  • 14. DIGITAL MARKETING STRATEGIES Conversion • Website Design • Content • UI • Offerings Acquisition • SEO • SMO • SMM • PPC • Content Marketing Retention • CRM • Customer Services • Facilities Analysis • Web Analysis • ROI • Analytics To Attract , Acquire, Retain & Analyze your customers plan an effective Digital Marketing strategy. Consider various stages on customer interaction in the entire marketing process.
  • 15. Ms.Nachiketa Soni Ecommerce Consultant | Digital Marketer Email: Nachiketa.soni@gmail.com Skype: Nachiketa.soni | Twitter: @NachiketaSoni LinkedIn: https://in.linkedin.com/in/nachiketasoni