This document discusses the use of narrative storytelling in B2B content marketing. It argues that stories tap into human psychology more effectively than facts and figures by activating emotions and mirroring characters. The key elements of an effective narrative story are outlined as plot, conflict, characterization, setting, and atmosphere. Examples are provided of companies like SunGard, Adobe, GE, and Google that have used stories in their B2B marketing. Formats for storytelling beyond video like slideshares and interactive videos are also mentioned. The document encourages B2B brands to consider what narrative stories they could tell to engage customers.