Staples is the world's largest office supplier with over 100 stores in the UK. They sell thousands of products across retail, B2B, corporate, and e-commerce markets. V63 worked with Staples to launch a new technology proposition called "Connect", a monthly subscription mobile phone contract. V63 developed a microsite integrated into Staples' site, produced video content, and trained Staples employees. They designed in-store display stands and POS materials to promote Connect. Staff and managers provided positive feedback on the training, resources, and promotional materials developed by V63.
A group presentation on Louis Vuitton. It is a case analysis given in the prescribed textbook by the university. We have brought the content up to date (2018) and tried to answer the questions related to the case. By reading this ppt, if you can get a general idea about their business model and their standings among competitor. Please let us know in case of any differences in your opinions or praise us for the good work if you liked it.
A group presentation on Louis Vuitton. It is a case analysis given in the prescribed textbook by the university. We have brought the content up to date (2018) and tried to answer the questions related to the case. By reading this ppt, if you can get a general idea about their business model and their standings among competitor. Please let us know in case of any differences in your opinions or praise us for the good work if you liked it.
This is an assignment give in a marketing management class. The company is rolex. It helps us to understand how a marketing plan of a firm should look like.Marketing strategy and 4 p's of marketing is highlighted here.
A presentation on the case study - Louis Vuitton. This was created by Pearl Gupta, PEC University of Technology during the course of a marketing internship under Prof. Sameer Mathur.
Tasked with performing a consumer social media comparative brand audit to understand how social media marketing was being used in the Luxury Goods market.
The audit's objective was to compare select aspirational Brands and to qualify the level of strategic use, execution and success each may be experiencing.
This presentation for my Fashion PR module shows how Burberry managed to reposition itself as a luxury brand with the use of PR, in particular a sophisticated social media strategy.
This is an assignment give in a marketing management class. The company is rolex. It helps us to understand how a marketing plan of a firm should look like.Marketing strategy and 4 p's of marketing is highlighted here.
A presentation on the case study - Louis Vuitton. This was created by Pearl Gupta, PEC University of Technology during the course of a marketing internship under Prof. Sameer Mathur.
Tasked with performing a consumer social media comparative brand audit to understand how social media marketing was being used in the Luxury Goods market.
The audit's objective was to compare select aspirational Brands and to qualify the level of strategic use, execution and success each may be experiencing.
This presentation for my Fashion PR module shows how Burberry managed to reposition itself as a luxury brand with the use of PR, in particular a sophisticated social media strategy.
Agence : Josiane (http://www.josianefaitdelapub.com)
Annonceur : STABILO
Une campagne autour d’une application mobile permettant de laisser sa trace selon ses mouvements.
5 films, 5 visuels, une campagne digitale.
http://www.stripemeup.fr
In the real estate industry, getting documents signed is central to the business. This used to mean overnight delivery fees and driving miles from the office to get documents signed. With DocuSign, client signatures are only minutes away. Century 21 was able to streamline the transaction process, and enhance client relationships with DocuSign.
Just as every B2B company stakes a claim to a market position, each of them has a story to share. The challenge is in figuring out how to share that story in a way that aligns with the needs and priorities of prospects and customers. But, it’s not just sharing the story, it’s
about making it so compelling that it elevates perceptions of value and urgency resulting in more qualified leads and faster purchasing momentum. B2B marketers are facing a business environment with an increasingly complex mix
of channels and skills needed to create a content and eMarketing strategy that, when executed well, results in quantifiable proof to downstream revenues.
The Art and Psychology of Storytelling in B2BOmobono
Go on, tell us a story. At Omobono we firmly believe that we all have an interesting story to tell. And this is our guide to telling yours...
We're in the business of helping B2B brands make connections with customers, stakeholders, and employees through content & experiences. Emotional, exciting narrative content is fast becoming a tool for B2B audiences to liven up their communications.
Will you go on a quest, defeat a monster or go from rags to riches? Our actionable guide has suggestions for how to structure your story so that is has true emotional impact for your audience.
Because who said B2B had to be boring?
10 B2B Masters Reveal Their Storytelling SecretsLinkedIn
It’s not businesses but the people within businesses who make buying decisions. B2B decision makers, like all consumers, decide with emotion and then justify their decisions with logic. And there’s no better way to connect with human emotions than a compelling story.
That's why we have compiled and published a new eBook, 10 B2B Masters Reveal Storytelling Secrets, to help marketers like you create content that stands out and inspires action by tapping into the human element. You’ll learn marketing humanization tactics, inspiring brand examples and storytelling tips from the following B2B marketing experts:
Jay Baer
Beth Comstock
Jason Miller
Jonah Sachs
David Raab
Bryan Eisenberg
Bryan Kramer
Lee Odden
Tim Washer
DJ Waldow
We sincerely hope you enjoy reading the excellent insights from these thought leaders as much as we enjoyed receiving them. Have your own storytelling tips to share? Tweet us http://www.twitter.com/LinkedInMktg
Comprised of some of the UK’s leading mobile, retail and customer experience experts, Beaconnect is the UK’s most comprehensive integrated iBeacon offer.
Find out more at http://beaconnect.co.uk
Paybook Volume 4 includes stories from Allrecipes, Alipay and our all-new Verifone M400 multilane solution. Follow the conversation on Twitter: @Verifone
Technological advancements have elevated consumers’ expectations for the in-store shopping experience. The future of retail is about choice, consistency and customization. Consumers’ want the ability to choose how, when and where they shop, and retailers need to be prepared to meet those preferences. Outdoor retailers can leverage the support of in-store technologies to not only meet customers’ expectations, but create inventory transparency, reduce inventory overhead costs, provide a wider selection of products, and most importantly, gather customer data to better adapt to their shopping behaviors. Analysts agree that retailers who adopt trending technologies for business development are the most likely to grow their revenue and market share.
Factors to consider when designing your in-store technology platform:
•Look at how consumers are using mobile devices in-store to determine which technology will be most effective (focus on simplifying and assisting in their shopping experience).
•Start small with one product (i.e. mobile app or an iPad display) and then add on elements to reduce risk.
•Be flexible, watch and analyze – in-store technologies have website-like analytics to track user behavior (traffic, visits, click-throughs) and understand whether it’s effective.
•Create a unified supply chain strategy where orders can be placed and fulfilled through any channel before launching a mobile POS platform.
•Focus on providing a consistent and seamless experience by aligning Online and in-store efforts.
The following is a sample of how retailers have used advanced technologies to provide enhancements to the in-store shopping experience.
2. today...tomorrow...together
contents
about Staples 3
what the Head of Trading says 4
how we worked with Staples 5
in a nutshell | what we’ve done for Staples 6
the brief 7
the engagement experience
micro site 8
in-store and on-line video 9
staff training 10
the in-store reality 11
pos 12
what a District Manager says 13
2 ...even better
| case study
3. Staples are the world’s largest office supplier and have in excess of 100
stores across the UK. They quite literally sell thousands of products from
pens and pencils to the latest technology. Staples operate in four
separate markets: retail, B2B, corporate and e-commerce.
Their flagship UK store is based in the heart of Milton Keynes.
Founded in 1985, Staples also boasts the second largest e-commerce site
and is a recognised name in 26 countries.
www.staples.co.uk
3 ...even better
4. 4
...even better
“We’d never worked with V63 before and working
with someone new, even after a recommendation, is
always going to be risky.
But V63 soon showed us that they could work well
with our corporate guidelines and still be creative.
They always met our deadlines and were incredibly
accommodating.”
Lee Thompson| Head of Trading for Technology products | Staples
5. how we worked with Staples
Working directly with their HQ team based in High Wycombe, V63 worked
with the senior managers at Staples, helping to launch a brand new
technology proposition both to their retail and B2B spaces as well as also
creating an e-commerce on line presence.
Flexibility was essential as V63 were asked to often work with a number of
regional Staples stores across the country as well as their High Wycombe
HQ.
5
...even better
6. in a nutshell | what we’ve done for Staples
> new national product launch
> advertising
> in store and external point of sale posters
> in-store live active display stands
> micro website
> on-line video
> packaging
> pos
> press releases
> price point leaflets
> secret shopper
> staff training
> strategy and planning
> training manual
6
...even better
7. the brief
‘Connect’ was a totally new concept to the business mobile phone
market - a one month rolling subscription contract, with free hardware,
with added lifestyle benefits worth on average £150pcm, available on all
networks. Connect was a ‘white label’ product offered to Staples by
myphoneclub, and it was envisaged to replicate the success using both
the retail stores and an on-line presence.
> V63 was responsible for marketing strategy, marketing plans and
brand development
> V63 designed, wrote and managed all corporate on line and off line
communications, including press releases, social media, exhibitions,
marketing collateral, presentations and staff training
> delivered and generated high quality leads through a number of
different marketing tactics
7
...even better
8. the engagement experience | micro site
As part of the route to market, V63 wrote, designed and developed a
micro site which was quite literally integrated, although managed
separately, into the main Staples UK site.
Working closely with the strict Staples corporate brand guidelines,
V63 successfully managed to keep ‘Connect’ as a distinct sub brand.
The micro site was not a transactional site, but held a secure members
area where members could sign in for various membership benefits.
The site was ‘responsive’ meaning it was mobile friendly, and would
work equally as well on laptops and tablets.
8
...even better
9. the engagement experience | in-store and on-line video
With today’s more visually literate customer it was essential that Connect had quality video content to support the product.
V63 wrote, designed and produced a short video outlining the benefits of the proposition. The short film was fast paced and was shown
in-store on a loop as well as featuring on the micro site.
9
...even better
10. the engagement experience | staff training
V63 were also tasked with training Staples staff, known as ‘Associates’,
throughout the UK. The Associates were simply used to introduce
customers to the proposition and book an appointment with an advisor
using an in-house portal. The Associates knowledge of how the
proposition worked was vital to the success of the launch, so a national
training programme was organised.
V63 wrote and devised the training manual which was available both
in-store and on-line to the Associates, and also wrote and produced the
live training sessions which took place throughout the UK.
In addition, V63 even presented large sections of the training, with
excellent feedback results.
10
...even better
11. the engagement experience | the in-store reality
V63 also designed and produced a number of live in-store display
stands. The stand featured a monitor playing a short looped video, which
was purposely set at playing every 10 minutes.
In addition, the stand featured a live tablet which was set to the micro
site and was designed to assist the Associates in describing the
proposition.
The stand also featured a number of live handsets, so customers could
have that ‘touchy feely’ experience. Unlike other mobile retail outlets
that only display ‘dummy handsets’, the stand made a point of using the
most up to date live handsets.
Security of the devices was both via a mechanical steel cord and an
electronic alarm system, resulting in no phones being stolen or damaged
at any site.
11
...even better
12. 12
...even better
the engagement experience | pos
Successful product launches also need a variety of supporting collateral.
V63 designed and produced a complete range of supporting items
Including:
> sim card holders (pictured below)
> pop up display banners (pictured far left)
> price point flyers
> appointment cards
> instore and external posters
> Associate ‘pin on’ roundel badges
> promotional flags
> DL and A5 promotional
printed material
> product box, membership folder
and inserts
13. 13
...even better
“The training, resources and promotional material that
V63 provided us with were really first class. V63 were
totally engaging and I enjoyed a great working
relationship with them."
Scott Jackson | District Manager | Staples