1) The document discusses a study on how financial services companies are using social media for B2B marketing. It found that most see social media as a tool for customers rather than connecting different audiences.
2) Respondents also demonstrated a lack of education about social media and tended to only use platforms like Twitter and Facebook personally rather than for business value.
3) Financial marketers believed social media was only appropriate for audiences under 30 and not those over 50. However, the study aimed to understand current uses and identify opportunities to adapt marketing plans to digital tools.
Today Social Media is witnessing a rise in customer participation leading to an equivalent rise in social media applications for customer service. Therefore, organizations need an actionable framework that can respond efficiently and proactively to customer requests and unmet needs.
This presentation focuses on the following
Listening to the entire universe - Why is it important and how should it be approached?
Understanding and measuring customer experience through social media – the possibilities today
Enabling ongoing social media engagement for improving customer experience
This POV is here to provide guidance on how financial and investment management institutions can use social media to drive business relationships in compliance with strict government regulations.
Realizing the Potential of Social Media: A Strategy and Approach for InsurersCognizant
Social media strategy for insurers is crucial for insurance success in our age. We look at social media behavior by insurers and by consumers, identifying shortfalls, paths to implementation and opportunities, based on our research of 15 U.S. auto insurers.
Today Social Media is witnessing a rise in customer participation leading to an equivalent rise in social media applications for customer service. Therefore, organizations need an actionable framework that can respond efficiently and proactively to customer requests and unmet needs.
This presentation focuses on the following
Listening to the entire universe - Why is it important and how should it be approached?
Understanding and measuring customer experience through social media – the possibilities today
Enabling ongoing social media engagement for improving customer experience
This POV is here to provide guidance on how financial and investment management institutions can use social media to drive business relationships in compliance with strict government regulations.
Realizing the Potential of Social Media: A Strategy and Approach for InsurersCognizant
Social media strategy for insurers is crucial for insurance success in our age. We look at social media behavior by insurers and by consumers, identifying shortfalls, paths to implementation and opportunities, based on our research of 15 U.S. auto insurers.
Digital Engagement Journey | Keynote Jay RamsanjhalJay Ramsanjhal
Digital Engagement = Digital Transformation + Customer Engagement. in most digital projects we tend to forget what matters most and that digital is a means to create better customer experiences. Digital Engagement helps organizations align their transformational compass.
Our whitepaper, published November 2010, is based on a recent job seeker survey. Along with the findings, we present how job seekers perceive companies participating (and not participating) in social media.
From DefenceIQ:
This report explores the use of social media in the defence industry. It is primarily focused on the commercial sector, considering what benefits, if any, social media offers to defence contractors and organisations. Based on a survey of defence professionals, the report also examines the use of social media within a wider context, looking at how the defence media and journalists are utilising social media as a tool to learn more about the industry and engage with suppliers.
A PROJECT REPORT ON “Consumer Preference Towards Social Networking Apps Vibhor Agarwal
A
PROJECT REPORT
ON
“Consumer Preference Towards
Social Networking Apps in Bareilly”
includes
1. OBJECTIVES
2. RESEARCH METHODOLOGY
3. INTRODUCTION
4. HISTORY
5. REVIEW OF LITERATURE
5. DATA INTERPRETATION AND ANALYSIS
6. FINDINGS
7. SUGGESTIONS & RECOMMENDATIONS
8. CONCLUSION
Pdf formaat
Using Social Media To Make Your Event SuccessfulRun2LIVE, Inc.
16 page report on developing a Social Media plan that will make your next event a success. The report discusses the stages of planning and goal setting and which social media tools to use.
"From Likes to Loyalty: The Power of Social Media"Ma Foi Analytics
This paper, based on investigation of distributed writing in the Indian market, expects to highlight the developing significance of social media for advertisers in India by aggregating how a few brands are now harvesting advantages from their ventures and moving beyond just “likes” and “followers”
Organizations successfully leveraging social media are seeing benefits for sales, marketing, and customer service. Yet most organizations are struggling to define a business strategy that makes the most of these opportunities. This storyboard will help you:
* Identify achievable social media opportunities
* Evaluate the risks of social media versus the benefits
* Understand IT’s role in the deployment and maintenance of a social media project
Social media continues to grow at a breakneck pace, and businesses need to get on board or they will be left behind. This storyboard, complete with real-world case studies of social media at work, will help you build a foundation for the successful integration of social media into your CRM strategy.
2009
Marketing
Equation’s annual Marketing Industry Trends survey was created to monitor how
the world of Marketing is evolving with the changing consumer/media landscape.
The 2009 study is unique in that we opened up survey development to the
Marketing Community—and did so by leveraging a Web 2.0 strategy of
“crowdsourcing” the survey questions directly from marketers. Christina Kerley
(“CK”) engaged the marketing community to create questions and submit topics on
what they wanted to know through posts on the leading industry marketing blog
MarketingProfs Daily Fix and her own Marketing Blog.
To the best of our knowledge, it’s the first time a trends survey of this size
has been constructed by and for the community it’s targeting.
Best Practices from the World's Most Social Big BrandsSprinklr
Sprinklr has assembled over 20 of the leading enterprise social practitioners (we call them the “All-Star Team”) from some of the world’s most social brands and put their advice in one eBook.
What you will learn:
- How the biggest, most social brands align teams and functions for impact
- Strategies for successfully being social at scale
- Guidelines for policies, security, and governance
- Insights into metrics and ROI across geographies and divisions
Content marketing tips for financial marketers. Learn how to become a successful content marketer for your financial institution and drive more sales appointments!
Social Media for Financial Services CompaniesJoel Book
Keynote presentation delivered at the 2011 LIMRA Social Media Conference for Financial Services by Joel Book, ExactTarget and Bianca Buckridee, SunTrust Bank
Case Study: How Wealth Managers are Building Business Through Social
Presented by: Joanna Belbey, Social Media and Compliance Specialist, Actiance, Inc
www.bdionline.com
Best Practices in Financial Services Social Media: What's Trending Now and Wh...Mark Zmarzly
This presentation was a 3.5 hour class delivered in two parts as the 2014 ABA Stonier Graduate School of Banking. It's grown and expanded over the last two years since I first gave it for J.D. Power & Associates Social Media Division. Below are more details:
Best Practices in Financial Services Social Media: What's Trending Now and What WIll the Future Bring?
Banks and Credit Unions large and small are still struggling with how best to use social media to move from awareness to engagement to sales. Through an in-depth analysis of our industry’s attempts to engage consumers, we’ll analyze today’s best trends and how your institution can leverage social media in the future to drive engagement and sales.
Specifically, we’ll look at:
· Great examples of large, multifaceted social media campaigns from institutions around the world.
· What’s working in the US and abroad to drive social engagement in brand, mission, and product sales.
· Why storytelling, voice, and brand all need to come together in a consistent fashion for social media to excel.
· Specific case studies of brands inside and outside of Financial Services that have excelled at using social media to engage and sell.
Digital Engagement Journey | Keynote Jay RamsanjhalJay Ramsanjhal
Digital Engagement = Digital Transformation + Customer Engagement. in most digital projects we tend to forget what matters most and that digital is a means to create better customer experiences. Digital Engagement helps organizations align their transformational compass.
Our whitepaper, published November 2010, is based on a recent job seeker survey. Along with the findings, we present how job seekers perceive companies participating (and not participating) in social media.
From DefenceIQ:
This report explores the use of social media in the defence industry. It is primarily focused on the commercial sector, considering what benefits, if any, social media offers to defence contractors and organisations. Based on a survey of defence professionals, the report also examines the use of social media within a wider context, looking at how the defence media and journalists are utilising social media as a tool to learn more about the industry and engage with suppliers.
A PROJECT REPORT ON “Consumer Preference Towards Social Networking Apps Vibhor Agarwal
A
PROJECT REPORT
ON
“Consumer Preference Towards
Social Networking Apps in Bareilly”
includes
1. OBJECTIVES
2. RESEARCH METHODOLOGY
3. INTRODUCTION
4. HISTORY
5. REVIEW OF LITERATURE
5. DATA INTERPRETATION AND ANALYSIS
6. FINDINGS
7. SUGGESTIONS & RECOMMENDATIONS
8. CONCLUSION
Pdf formaat
Using Social Media To Make Your Event SuccessfulRun2LIVE, Inc.
16 page report on developing a Social Media plan that will make your next event a success. The report discusses the stages of planning and goal setting and which social media tools to use.
"From Likes to Loyalty: The Power of Social Media"Ma Foi Analytics
This paper, based on investigation of distributed writing in the Indian market, expects to highlight the developing significance of social media for advertisers in India by aggregating how a few brands are now harvesting advantages from their ventures and moving beyond just “likes” and “followers”
Organizations successfully leveraging social media are seeing benefits for sales, marketing, and customer service. Yet most organizations are struggling to define a business strategy that makes the most of these opportunities. This storyboard will help you:
* Identify achievable social media opportunities
* Evaluate the risks of social media versus the benefits
* Understand IT’s role in the deployment and maintenance of a social media project
Social media continues to grow at a breakneck pace, and businesses need to get on board or they will be left behind. This storyboard, complete with real-world case studies of social media at work, will help you build a foundation for the successful integration of social media into your CRM strategy.
2009
Marketing
Equation’s annual Marketing Industry Trends survey was created to monitor how
the world of Marketing is evolving with the changing consumer/media landscape.
The 2009 study is unique in that we opened up survey development to the
Marketing Community—and did so by leveraging a Web 2.0 strategy of
“crowdsourcing” the survey questions directly from marketers. Christina Kerley
(“CK”) engaged the marketing community to create questions and submit topics on
what they wanted to know through posts on the leading industry marketing blog
MarketingProfs Daily Fix and her own Marketing Blog.
To the best of our knowledge, it’s the first time a trends survey of this size
has been constructed by and for the community it’s targeting.
Best Practices from the World's Most Social Big BrandsSprinklr
Sprinklr has assembled over 20 of the leading enterprise social practitioners (we call them the “All-Star Team”) from some of the world’s most social brands and put their advice in one eBook.
What you will learn:
- How the biggest, most social brands align teams and functions for impact
- Strategies for successfully being social at scale
- Guidelines for policies, security, and governance
- Insights into metrics and ROI across geographies and divisions
Content marketing tips for financial marketers. Learn how to become a successful content marketer for your financial institution and drive more sales appointments!
Social Media for Financial Services CompaniesJoel Book
Keynote presentation delivered at the 2011 LIMRA Social Media Conference for Financial Services by Joel Book, ExactTarget and Bianca Buckridee, SunTrust Bank
Case Study: How Wealth Managers are Building Business Through Social
Presented by: Joanna Belbey, Social Media and Compliance Specialist, Actiance, Inc
www.bdionline.com
Best Practices in Financial Services Social Media: What's Trending Now and Wh...Mark Zmarzly
This presentation was a 3.5 hour class delivered in two parts as the 2014 ABA Stonier Graduate School of Banking. It's grown and expanded over the last two years since I first gave it for J.D. Power & Associates Social Media Division. Below are more details:
Best Practices in Financial Services Social Media: What's Trending Now and What WIll the Future Bring?
Banks and Credit Unions large and small are still struggling with how best to use social media to move from awareness to engagement to sales. Through an in-depth analysis of our industry’s attempts to engage consumers, we’ll analyze today’s best trends and how your institution can leverage social media in the future to drive engagement and sales.
Specifically, we’ll look at:
· Great examples of large, multifaceted social media campaigns from institutions around the world.
· What’s working in the US and abroad to drive social engagement in brand, mission, and product sales.
· Why storytelling, voice, and brand all need to come together in a consistent fashion for social media to excel.
· Specific case studies of brands inside and outside of Financial Services that have excelled at using social media to engage and sell.
Social Media for Financial Services Providers: How to Engage with IFAs and F...Philip Calvert
How Financial Services brands: life, pension, investment and protection providers can use Social Media, LinkedIn and conversational marketing to engage with IFAs and financial advisers online.
Contact Philip Calvert for information on conference speaking, in-house training and consultancy for Financial Services and regulated industries.
http://www.philipcalvert.com and http://www.ifalife.com
A Hands-On Guide to Successful Content Marketing in the Financial Services In...Aravinth Rajagopalan
Engage Your Auidence
Establish Credibility
Create Trust
Build Your Brand
Generate Leads
Drive Sales
Financial services as a whole – insurance, investments, tax planning, retirement planning, credit services, finance and loans, banking, real estate and more – is one of the most difficult industries for most consumers to understand. But it is also one of the most necessary sets of services out there today, because these are all topics in which the average person claims little to no expertise. In short, it is an industry custom-made for good content marketing!
The Best in Financial Services Content MarketingNewsCred
NewsCred's “Trends + Trendsetters” guides aim to educate marketers on trends, opportunities and content strategies that best-in-class brands are utilizing to engage their audiences. In this guide, we’ll take a look at content marketing in the financial services industry -- specifically American Express's OPEN Forum and First Round Capital's The Review.
10 Steps To Integrate Social Media in Financial Services
Sharing our experience with LinkedIn
“Apéro des Marketers” - 9th March 2017 – Luxembourg
Christophe REGNAULT
Digital Marketing for Financial Services Companies: New Mantras, New MediaWilson Cleveland
An overview of the digital media marketing landscape. New principles and strategies. Examples taken from financial services companies (as this was the audience for this particular presentation). Contact me at wcleveland@cjpcom.com for more information.
Social Media for Financial Services, Broker-Dealers and Financial Advisors. FINRA's 10 Commandments, 10-06. Case studies: Morgan Stanley, Charles Schwab, Citi. Principal approval and supervision. Archiving. Policies and training. Applying FINRA's guidelines.
Digital Marketing Strategies for Financial ServicesBackbase
Presentation by Jim Marous and Jay Dillemuth in the Backbase webinar on Digital Marketing Strategies for Financial Services.
The rise in digital technologies is transforming how bank marketers can reach, engage and deliver value to their customers. With a proliferation of media channels, financial marketers must understand these new digital tools and be in a position to implement digital strategies that add value to the marketing mix and integrate with already established marketing and business practices.
This webinar will discuss several digital marketing strategies that are being successfully used by financial organizations to reach digitally savvy audiences. Tools will be presented along with examples of ways to gain a competitive advantage online
This book offers readers a quick overview of how social media has changed the business
landscape, the workplace, consumers and society as a whole. It outlines your role as the
executive, offering best practices and tips on how to lead effectively in the digital age.
MutualMind White Paper: Social Media ROIMutualMind
CEO and CMO's guide to social media ROI. This white paper provides a)overview of thought leadership on the topic social media ROI, b)shows how listening & engagement leads to ROI and c) provides recommendations on how to maximize impact of social media on your business
In his new book, Steven advises companies to become conversation companies. A conversation company is a very consumer oriented company, relying on the power of people and using social media as a perfect partner. The Conversation Company invests in 4 C's to optimize its conversation potential: customer experience, conversation management, content, collaboration. This report gives an update to which extent companies are investing in these 4 dimensions.
Reputation Management in era of social mediaBen Maynard
A white paper based on research among the fifty finalists in the Media Momentum Awards 2011. It looks at how they use social media to communicate and manage their reputations and suggests some areas of best practice as well as identifying potential blindspots.
Five Best Practices for Social Media MeasurementRyan Green
In a webcast co-hosted by the AMA and SAS, presenters described three areas of focus for using social media, and the five best practices for being effective in social media. This paper provides a summary of that webcast.
http://www.convergeenterprise.com : Converge Enterprise is a leading Cloud CRM company offering an innovative collaboration network portal connecting Customers, Partners and Employees through social and mobile cloud technology.
Measuring Social Media for Brand AwarenessHootsuite
HootSuite and Nichole Kelly present the latest White Paper in our series on measuring social media for ROI.
This one is titled Measuring Social Media for Brand Awareness.
What Works Where 2016 - Is integration the key to digital success?Omobono
In conjunction with Winmark Global, we have canvassed the views of over 100 senior marketers and HR professionals from some of the world’s most influential B2B organisations.
Their insights uncover painful truths and serious questions that professionals on both sides need to urgently respond to, if they are to ensure that their organisations thrive and their teams maintain relevance.
How content marketing ruined content marketing (And what you can do to fix it)Omobono
Content marketing is over.
Or at least content marketing as we know it. Worn out. Used up. Over.
Don’t blame the audience for this, blame yourself; blame marketers. Blame marketing.
We did this to ourselves when we learned about content marketing – like a favourite old toy, a trusty pair of shoes; we latched on, we overdid it and this is why we can’t have nice things.
The Art and Psychology of Storytelling in B2BOmobono
Go on, tell us a story. At Omobono we firmly believe that we all have an interesting story to tell. And this is our guide to telling yours...
We're in the business of helping B2B brands make connections with customers, stakeholders, and employees through content & experiences. Emotional, exciting narrative content is fast becoming a tool for B2B audiences to liven up their communications.
Will you go on a quest, defeat a monster or go from rags to riches? Our actionable guide has suggestions for how to structure your story so that is has true emotional impact for your audience.
Because who said B2B had to be boring?
Visibility of what works in B2B is harder than in consumer marketing as so
much activity is select in its targeting and often commercially confidential.
In 2011 Omobono set out to share the best practice of B2B marketers so
that they could learn from their peers. Partnering with The Marketing
Society and ably supported by Circle Research, Omobono has researched
what B2B marketers really do in digital and what they think works.
In 2012 we also looked through the other end of the telescope to see how buyers are consuming
the information that marketers lay in their path, and what effect it has.
The results, gathered over 2 years, are based on the collective views of 170 senior marketers, spending
in the region of £100m between them, and 224 buyers with buying power of over £150 million. With
the survey being completed by senior decision makers at some of the world’s biggest companies, this is
a definitive guide against which B2B marketers can benchmark their own activities.
The 2012 research What Works Where in B2B Digital Marketing brings together the views of nearly 100 senior B2B marketers and compares what they think works with the view of the people they are targeting –224 buyers in business and professional services, financial services, engineering and manufacturing and technology and telecoms.
Whilst overall there are many indications that marketers are getting it right, some surprising results have emerged in terms of what really makes the difference between success and failure. In particular the divide between buyer and marketer on social and mobile is wider than we might have thought.
What Works Where in B2B Digital Marketing [2011]Omobono
The 2011 edition of our annual 'What Works Where' research. The 2012 edition will be released shortly, but until then the statistics and insights here are still very useful.
Thinking of developing a mobile app for your business? Should you go for a native, device-based application or a web-based application? This white paper addresses some of the considerations...
Social media has arrived, but how are B2B marketers responding to it?
Omobono reveal some of the best practice examples of business to business brands using social media, explore why it works and – most importantly – what can work for your business.
With strategic planning and committed delivery, as with other marketing channels, social media can deliver results that help drive your business.
But how does it all work? This chart gives an overview look at how businesses use social media to engage customers and build a stronger brand.
Omobono explains how analysing SME relationships can improve the ways in which government and business communicate to SMEs to develop a win-win relationship.
Refreshing the Role of Internal Communications: A critical business response ...Omobono
Internal communications has a vital role to play in driving the value of business relationships.
Amidst tighter wallets and shrinking budgets, the need for businesses to make the most of their marketing manpower is stronger than ever.
2. You are here
Social media is on the map
Businesses and governments are using it. Successfully.
But how are B2B marketers responding to it?
And how does it work in B2B financial services?
3. Social Media in B2B financial services marketing
In September 2010, Omobono partnered Three major themes emerged from the research: In short...
with Legal & General to explore how, and if,
the financial services industry was using
social media in a B2B context. Were they
using it to source information, form
1 Respondent businesses are struggling to
move beyond the ‘broadcasting’ mentality
and tend to see social media as a customer-
Understanding the current social marketing
landscape helps identify successful strategies and
identify opportunities to adapt marketing plans to
opinions of products and providers and for centric tool, rather than one that can connect the digital tools customers are already using. All
their business. Did it yet form part of their different audiences, from building internal three themes that arose from the research
own marketing strategies? networks to sharing information with peers. exemplify challenges marketers must overcome
in order to use relevant tools in appropriate,
The research was conducted in two parts. The
initial qualitative stage encompassed a series of
depth interviews with financial intermediaries,
2 The responding marketers are generally
under educated about social media, with little
to no experience using the tools to create
effective ways.
including mortgage brokers and wealth IFAs. In business value. Most understanding is based
the second phase a quantitative online survey was on limited personal use which, in many cases,
conducted with financial advisors, managers and creates a bias towards these platforms and
brokers. preventing opportunities to use alternative
spaces (ie: moving beyond Twitter and
The findings are based on responses from 508 Facebook to find spaces relevant to the
financial marketers and help paint a picture of the audience).
current state of social media marketing not only in
the heavily regulated world of financial services,
but in B2B marketing in general. 3 Respondents see social media as a young
person’s game. Most marketers think it is
most appropriate for an under-30 audience
and none find it fitting for a 50+ audience.
3
5. Social Media in B2B financial services marketing
Number of
Age Regulatory advisors in your
status company
< 25 (0.39%) AR (44.09%) 0-10 (75.79%)
25-30 (4.92%) IFA/DA (53.15%) 11-25 (8.27%)
31-40 (20.47%) 31-40 (2.76%) 26-50 (5.51%)
41-50 (34.84%) 51-100 (4.72%)
> 50 (30.37%) > 100 (5.71%)
5
6. Making the Connection
75% of respondents
think they know what How familiar
are you with
‘social media’ is.
the term ‘social
media’?
Which means that 1 in 4 people don’t!
Not at all (7.5%)
I’ve heard it, but don’t know what it is (16.77%)
I’ve heard it and think I know what is (27.81%)
I know what it is (47.93%)
6
7. How familiar with these
sites or aspects of social
media are you?
Facebook Salesforce CityWire forums
Twitter Yammer MoneyMarketing
user comments
LinkedIn Flickr
Money Supermarket
YouTube MySpace
forum
Ecademy Bebo
Foursquare
Slideshare Digg
Facebook Places
Xing Blogs
8. Making the Connection
Never heard of it, Money
don’t use it.
Marketing
MySpace user
7.14% comments
38.16%
Xing
86.55%
Flickr
45.04%
Bebo
Facebook Places
Twitter 18.95%
57.27%
1.01%
YouTube
0.61% CityWire forums
Yammer 55.21%
91.31%
Ecademy
82.25%
Money
Facebook Super-
1.15% market
forums
Blogs 26.62%
23.83%
LinkedIn
26%
Slideshare Salesforce
89.51% Digg 88.76% Foursquare
78.44% 80.31%
8
9. Social Media in B2B financial services marketing
Heard of it,
don’t use it.
Facebook
45.96%
LinkedIn
40.67%
Twitter
Money 83.77%
Marketing
user forums
48.46%
YouTube
Slideshare Salesforce 42.71%
10.04% 10.56%
Flickr
50.22%
Ecademy Xing Yammer Facebook
16.4% 12.78% 8.69% Places
88.24%
MySpace
88.24%
Bebo
79.79%
Blogs
Digg CityWire 66.6%
forums
34.47%
21.11%
Money
Supermarket
Four forums
Square 60.39%
19.03%
9
10. Making the Connection
Heard of it,
use it personally.
Top sites used personally: Ecademy
0.22%
YouTube Digg
1.26%
Facebook
Salesforce
LinkedIn 0.45%
Bebo
1.26%
YouTube
CityWire 55.47%
forums MySpace
MoneyMarketing 4.88% 4.62%
user forums Blogs LinkedIn
Slideshare 5.7% 6.17% 10.9%
0.45%
Flickr Xing
Foursquare 4.74% 0.22%
0.66% Facebook
Twitter Places
9.33% 1.98%
Facebook
44.42%
Money
Supermarket
0%
forums
8.87%
Yammer
10
11. Social Media in B2B financial services marketing
Heard of it, CityWire
forums
use it professionally.
5.54%
LinkedIn
Ecademy 22.43%
Top sites used professionally: 1.12%
LinkedIn
MoneyMarketing
Facebook
user comments
7.68%
Industry Forums:
• Money Marketing
• CityWire Xing
• MoneySupermarket 0.45%
• IFALife
Facebook
8.46%
YouTube Twitter
1.21% 5.88%
0% Bebo
Blogs
3.4%
Digg Salesforce
Flickr 0.22%
Foursquare
MySpace
Slideshare Money Supermarket
Facebook forum
Yammer
Places 4.11%
0.66% 11
12. Making the Connection
How often do you
use social media for...
Just reading Updating
Commenting content
& observing Includes forums, blog posts, profiles etc. Includes social profiles, blog posts etc.
Never (25.1%) Never (45.53%) Never (46.35%)
When I remember (16.46%) When I remember (12.47%) When I remember (20.46%)
Once a month (7.82%) Once a month (9.15%) Once a month (8.14%)
Once a week (18.52%) Once a week (18.09%) Once a week (14.41%)
Once a day (18.52%) Once a day (8.73%) Once a day (6.26%)
More than once a day (13.58%) More than once a day (6.03%) More than once a day (4.38%)
12
13. Social Media in B2B financial services marketing
Chart scale relates to the amount
of activity - a larger chart
denoting more activity.
Uploading &
downloading
24.59%
Includes whitepapers, videos, photos, podcasts etc.
%
2.8
.93
7%
38
...& for how long ? 27
.66
%
4%
5.9
Never (48.95%)
When I remember (17.36%)
Once a month (15.27%)
Once a week (12.13%)
Once a day (3.35%)
More than once a day (2.93%) In hours per week.
13
14. Making the Connection
What are your primary intents
for using social media?
Personal
Keeping in touch with friends Personal General
Presence knowledge General news
(226) (173)
(81) (115)
14
15. Social Media in B2B financial services marketing
Respondents specified 3 intents each.
Professional
)
(11
ip
1)
(33 nsh
nd
s (5
nes s
are nes
bra
ent tio
)
Aw usi
em Rela
a
nd g B
ith
w
nag er
Bra ildin
Ma stom
ng
cti
Bu
Cu
era
Build a
Int
Industry Lead
knowledge Industry news network of Generation
(114) (170) contacts (97) (67)
15
16. Making the Connection
Social media is seen as a young person’s game:
18-25 26-30 31-40 41-50 50+
30.48% 46.14% 22.34% 1.04% 0%
What client age bracket
do you think is most
suited to interacting
with a business on
social media?
16
17. Access & usage.
Do you have access to social media sites
on your business computer?
NO
16.08%
YES !
83.92%
if so...
20. Making the Connection
How do you typically share news
and information with friends?
Respondents could specify
multiple preferences
phone
20
I don’t
social
300 media
sites
101
e-mail 377 in person
288
20
23. Social Media in B2B financial services marketing
Please rank your
preferred method
3.
3.
of business
communication.
4.
4.
2.
2.
5.
5.
el.
Soc
nn
ial
ha
me
dia nsc
is no tio
t per nica
ceive
d as a professional commu
1.
1.
24. Making the Connection
Social mobility.
Do you
use social What kind
media on of device do
your mobile you use?
device?
Yes (27.94%) Blackberry (9.17%)
No (72.06%) iPhone (13.75%)
Android (32.92%)
Other Smartphone (32.08%)
Other mobile phone (12.08%)
24
26. Making the Connection
Only 3.5% of
respondents have a Do you have
a formal social
formal social media media strategy
for your
strategy for their business?
business in place.
No (82.05%)
An informal one (14.42%)
Yes (3.53%)
26
27. Social Media in B2B financial services marketing
How How many
confident are people are
you in your responsible for the
interaction and
understanding update of your
of social business’ social
media? media?
Not at all (45.71%) None (54.55%)
Somewhat (47.14%) 1-3 (41.96%)
Very (7.14%) 4-10 (3.5%)
10+ (0%)
27
28. Making the Connection
80% of respondents How much
potential value
see value in using social do you see in
using social
media for business. media?
None (20.7%)
A little, I’m still testing (24.59%)
Some value, I see potential (43.24%)
A lot (11.48%)
28
29. Social Media in B2B financial services marketing
22%
In the next 3 years
60% will be active 25%
on social media for
their business. 40%
How do you see your business brand using 13%
social media in the next 3 years?
29
30. Making the Connection
Barriers to using social media
within financial services.
What are Would
the barriers removing a
for social barrier increase
media within your business
financial use of social
services? media?
Not an appropriate marketing tool (133) No (9.17%)
Customer privacy concerns (266) Unlikely (13.75%)
Regulatory restrictions (351) Unsure (32.92%)
Unclear understanding of how to use it (196) Likely (32.08%)
Resource (staff & time) (143) Definitely (12.08%)
None (18)
30
31. Social Media in B2B financial services marketing
35% of respondents know their competitors use social media:
Unsure (56.13%)
Do your
No (9.56%)
A few (29.11%)
competitors
Yes, a lot (5.2%)
Competitors
use social
media for
business?
And do your
customers Customers
use social
media?
Unsure (26.15%)
No (2.51%)
A few (42.26%)
Yes, a lot (29.08%)
31
32. Making the Connection
What specific business benefits
have you seen from your use of
social media?
Improve Increased
Monetary Search Media Customer
Gain Presence Relationship Lead Generation
Results (21) (37)
(18) (18) Management
(28)
32
34. Making the Connection
Would you use a social media
site if it enabled you to...
Collaborate
Filter content with colleagues Receive custom
received and partners instant alerts
Definitely Likely Unsure Unlikely No
34
35. Social Media in B2B financial services marketing
Integrate
Integrate it across Track
into your your current marketing
website digital results easily
presence
Create Research Create a
private, competitors tailored
custom comprehen- network of
networks sively contacts
35
36. Making the Connection
What could a social media site
do to make your job easier?
“Enable real-time contact for customer relations”
“Are you kidding, there is no
use for social media in
financial services”
“Reduce the amount of time
spent on marketing initiatives”
“Allow people to “Improve PR
share experiences of and marketing”
good service”
36
37. Social Media in B2B financial services marketing
“Improve communications “Don’t know”
with clients”
“Nothing much, I think it is a
very unprofessional method
“Lead generation”
of communicating”
“Positively vet the ID of clients”
“Bring in contacts, update our brand
awareness, increase business in a time
efficient manner”
37
38. Making the Connection
Do you know of any other business
brands who are using social media
in a way that you admire?
“BBC”
“Mary Portas”
“Moneysupermarket”
“Not in financial services”
“The media generally - BBC, “No - but I realise it will need to be
Guardian, Telegraph, Evening part of future strategy”
Standard...”
“Yes - a lot of companies advertise on
sites like Facebook. I think the use of
“Record labels and musicians” these sites for marketing will grow
significantly over the next few years”
38
39. Social Media in B2B financial services marketing
“Ocean Finance “Virgin Atlantic”
Martins Money Tips “Ifa Life”
Money Supermarket”
“Manchester United”
“NJM Solutions” “Action Coach”
“Not really looked”
“All the high street shops, banks and Google”
“ipatter is a developing site which offers scope
for IFA’s - the character space per post is
“Apple & Microsoft” sufficient to include risk warnings and
regulatory information as applicable”
“Tesco”
“Coke, Prezzo, Sandals” “Starbucks”
39
40. To find out more about using social media for business,
please call Ben Dansie on 01223 307000 or email ben@omobono.co.uk
www.omobono.com
40 40